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Primir

Family office

Montréal · Pre-Seed–Growth

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Investment thesis

Primir deploys patient, long-horizon capital into founders and assets it understands deeply, free from the pressure of an external fund timeline. As a family office and consultancy, it combines three activities: investing across early and growth stage companies, real assets, and public markets; providing operator-grade advisory to founders and family enterprises on strategy, structuring, and operations; and creating its own ventures by incubating ideas and supporting them for the long run. It also runs an AI practice centered on its Primir Agents platform, which deploys specialized AI employees that prepare work from a client's business context while the client retains final approval. The firm emphasizes hands-on partnership and a global outlook.

Source: firm website, verified Oct 1, 2026.

Stage
Pre-Seed–Growth
HQ
Montréal, QC, CA
Instruments
Equity

Frequently asked questions

What stage does Primir invest at?
Primir invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth stages.
What sectors does Primir focus on?
Primir focuses on AI & Machine Learning.
Where is Primir located?
Primir is headquartered in Montréal, CA.

Images

Primir photo

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