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Fog City Capital

Venture capital

San Francisco · Seed–Growth · 4 people tracked

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Investment thesis

Fog City Capital backs early to mid-stage technology and services companies, positioning itself as a value-added, operationally involved partner rather than a passive source of capital. Drawing on the team's backgrounds founding, growing, and leading companies, the firm works closely with management to build and execute growth strategies and rapidly scale organizations into industry leaders. It funds companies needing growth capital as well as those in transition, and will consider both control and significant minority investments. Its primary co-investor is Senvest Capital, a publicly traded financial group.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Growth
Check
$5M – $20M
HQ
San Francisco, California, US
Leads rounds
Leads
Instruments
Equity
Founded
2004
Tracked investments
3
Acquisitions
1

Team · 4 people

from the firm's website & public directories

What they invest in

from 1 of 3 portfolio companies

Consumer ×1Creator Economy ×1Hardware ×1

HQs:United States×1

Investments · 3 tracked

founders shown can be your intro path
Fctry Labfctrylab.cominDec 2022

FCTRY LAb is a Los Angeles studio and incubator that lets athletes, artists, and first-time builders design, prototype, and release their own custom sneakers.

ConsumerCreator EconomyHardwareLos Angeles, US

Omar Bailey(Founder)

Co-investorsLevel One FundRelay VenturesSlauson & Co.Time Zero CapitalElysian Park Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

SolutionSetVisual IQ

Exits · 1

1 acquisitions

Visual IQacq. by Nielsen

Frequently asked questions

What stage does Fog City Capital invest at?
Fog City Capital invests at the Seed, Series A, Series B, Growth stages.
What is Fog City Capital's typical check size?
Fog City Capital typically writes checks of $5M – $20M.
What sectors does Fog City Capital focus on?
Fog City Capital focuses on AdTech, AI & Machine Learning, Consumer, Enterprise Software, Marketing Tech, Media & Entertainment, SaaS.
Where is Fog City Capital located?
Fog City Capital is headquartered in San Francisco, US.
Does Fog City Capital lead rounds?
Yes, Fog City Capital leads investment rounds.
Who does Fog City Capital co-invest with?
Fog City Capital most often shares deals with Level One Fund, Relay Ventures, Slauson & Co., among 5 tracked co-investors.

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