What stage does Fog City Capital invest at?

Fog City Capital invests at the Seed, Series A, Series B, Growth stages.

What is Fog City Capital's typical check size?

Fog City Capital typically writes checks of $5M – $20M.

Where is Fog City Capital located?

Fog City Capital is headquartered in San Francisco, US.

Does Fog City Capital lead rounds?

Yes, Fog City Capital leads investment rounds.

Fog City Capital

Venture capital

San Francisco · Seed–Growth · 4 people tracked

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Investment thesis

Fog City Capital backs early to mid-stage technology and services companies, positioning itself as a value-added, operationally involved partner rather than a passive source of capital. Drawing on the team's backgrounds founding, growing, and leading companies, the firm works closely with management to build and execute growth strategies and rapidly scale organizations into industry leaders. It funds companies needing growth capital as well as those in transition, and will consider both control and significant minority investments. Its primary co-investor is Senvest Capital, a publicly traded financial group.

Invests inAdTech AI & Machine Learning Consumer Enterprise Software Marketing Tech Media & Entertainment SaaSAsia-PacificEuropeGlobalNorth AmericaSan FranciscoUnited States

Source: firm website, verified Aug 3, 2026.

Stage

Seed–Growth

Check

$5M – $20M

San Francisco, California, US

Leads rounds

Leads

Instruments

Equity

Founded

2004

Tracked investments

Team · 4 people

from the firm's website & public directories

Adit Abhyankar· Partner· SF Bay Area and Madrid, Spain

Former CEO of Fog City portfolio company Ad-Lib.io before its acquisition by Smartly.io, and previously spent five years at Google leading enterprise marketing analytics sales. He has worked across several startups including as Executive Director at Visual IQ and CFO at SolutionSet, and holds engineering degrees from Tulane University.

a•••@fogcitycapital.comreveal

Ravi Bhaskaran· Partner

A managing partner at Fog City with over 30 years in general, business, and corporate development, holding operating and board roles across portfolio companies. He previously consulted at Booz Allen & Hamilton and holds degrees from UC Berkeley, University of Chicago, and London Business School.

r•••@fogcitycapital.comreveal

Michael Laven· Advisor

CEO of CurrencyCloud with extensive experience building and leading technology firms in Silicon Valley and Europe. He previously served as COO of Traiana and held CEO roles at Iris Financial, Cohera, and Infinity Financial Technology.

Ron Vandenberg· Advisor

Co-founder of creative agency BluLab and a founding partner of FutureBrand, Blue Mint, and Merchant, with a career in branding, design, and film. He is an award-winning creative leader and Executive Creative Director at RKO Pictures.

Investments · 3 tracked

founders shown can be your intro path

Fctry Labfctrylab.com

SolutionSet

Branding and technology company building rich internet applications and interactive marketing solutions; now part of Publicis.

Visual IQacquired by Nielsen

Enterprise SaaS analytics provider for marketing investment decision support; acquired by Nielsen in Sept 2017.

Exits · 1

IPOs and acquisitions across the tracked portfolio

Visual IQacq. by Nielsen

Frequently asked questions

What stage does Fog City Capital invest at?: Fog City Capital invests at the Seed, Series A, Series B, Growth stages.
What is Fog City Capital's typical check size?: Fog City Capital typically writes checks of $5M – $20M.
What sectors does Fog City Capital focus on?: Fog City Capital focuses on AdTech, AI & Machine Learning, Consumer, Enterprise Software, Marketing Tech, Media & Entertainment, SaaS.
Where is Fog City Capital located?: Fog City Capital is headquartered in San Francisco, US.
Does Fog City Capital lead rounds?: Yes, Fog City Capital leads investment rounds.

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