Fog City Capital
Venture capitalSan Francisco · Seed–Growth · 4 people tracked
Investment thesis
Fog City Capital backs early to mid-stage technology and services companies, positioning itself as a value-added, operationally involved partner rather than a passive source of capital. Drawing on the team's backgrounds founding, growing, and leading companies, the firm works closely with management to build and execute growth strategies and rapidly scale organizations into industry leaders. It funds companies needing growth capital as well as those in transition, and will consider both control and significant minority investments. Its primary co-investor is Senvest Capital, a publicly traded financial group.
Source: firm website, verified Aug 3, 2026.
Team · 4 people
from the firm's website & public directories
What they invest in
from 1 of 3 portfolio companiesConsumer ×1Creator Economy ×1Hardware ×1
HQs:United States×1
Investments · 3 tracked
founders shown can be your intro path
FCTRY LAb is a Los Angeles studio and incubator that lets athletes, artists, and first-time builders design, prototype, and release their own custom sneakers.
ConsumerCreator EconomyHardwareLos Angeles, US
Omar Bailey(Founder)
Co-investorsLevel One FundRelay VenturesTime Zero CapitalSlauson & Co.
Branding and technology company building rich internet applications and interactive marketing solutions; now part of Publicis.
Enterprise SaaS analytics provider for marketing investment decision support; acquired by Nielsen in Sept 2017.
Co-investorsVolition Capital
Exits · 1
IPOs and acquisitions across the tracked portfolioVisual IQacq. by Nielsen
Portfolio news
latest coverage across their companiesFctry Lab · inc.com · Dec 2, 2025
Frequently asked questions
- What stage does Fog City Capital invest at?
- Fog City Capital invests at the Seed, Series A, Series B, Growth stages.
- What is Fog City Capital's typical check size?
- Fog City Capital typically writes checks of $5M – $20M.
- What sectors does Fog City Capital focus on?
- Fog City Capital focuses on AdTech, AI & Machine Learning, Consumer, Enterprise Software, Marketing Tech, Media & Entertainment, SaaS.
- Where is Fog City Capital located?
- Fog City Capital is headquartered in San Francisco, US.
- Does Fog City Capital lead rounds?
- Yes, Fog City Capital leads investment rounds.
- Who does Fog City Capital co-invest with?
- Fog City Capital most often shares deals with Level One Fund, Time Zero Capital, Volition Capital, among 3 tracked co-investors.
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