Fundraising FoxFirda
Venture studioOslo · Seed–Series A · 18 people tracked
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Investment thesis
Firda combines capital with entrepreneurial experience to support innovative, highly scalable technology companies that have a positive impact on the world. Its stated mission is to empower Norwegian tech startups to become global leaders, positioning the firm as both an investor and a hands-on company builder.
Source: firm website, verified Aug 3, 2026.
Team · 18 people
from the firm's website & public directories
Lauga Oskarsdottir has international business development experience from the shipping industry in New York and has worked in IT as a consultant and entrepreneur since 2013. Prior to joining Firda, where she is a Partner, she managed the incubator at StartupLab. She holds a BBA from Berkeley College (2012).
Founder of Firda and serial entrepreneur with three prior exits (Energy Micro, Chipcon and Prox Dynamics); serves as Managing Partner.
Magnus Nordseth has experience in product development and management, company and product strategy, IT, and business processes, along with investments, M&A, and IPOs. He was involved through the full company lifecycle at Energy Micro, holding several key roles. He holds an MSEE from NTNU (2005) and serves as a Partner at Firda, supporting Firda Active portfolio companies and sitting on the boards of several of them.
Board member and investor.
Amalie Damsgaard Jensen works at Firda with a background in interaction design, supporting portfolio companies on customer journey mapping, brand strategy, and workshop facilitation. She focuses on the intersection of technology and design, working to create intuitive user and customer experiences. She holds an MSc in Industrial Design from NTNU (2021).
Amanda Limstrand is a trainee at Firda, focusing on interaction and strategic design. She works with the firm's portfolio companies on improving user involvement and making advanced technologies more marketable. She holds an MSc in Industrial Design from NTNU (2024).
Board member; Director and Partner at Arkwright Consulting.
Board member; IT Consultant at Accenture.
Jens Lillethun manages deal flow and new investments at Firda and serves as the point of contact for investment inquiries. He previously helped build ICP Ventures, an industrial venture capital firm focused on the net zero transition, and worked at the consulting firm Kearney. He holds an MSc in Industrial Economics and Technology Management from NTNU (2019).
Board member and investor.
Board member associated with Stenshagen Invest.
Martin Siggerud is a trainee at Firda who supports the firm's portfolio companies. He holds an MSc in Cybernetics and Robotics and a bachelor's in Economics and Business Administration from NTNU, combining technical and business knowledge in his work.
Board member; Lead Software Engineer at Zivid.
Board chair at Firda; CEO of Norfund.
What they invest in
from 6 of 11 portfolio companiesHardware ×5IoT ×3AI & Machine Learning ×2Cleantech ×2Enterprise Software ×2Healthtech ×2SaaS ×2Advanced Manufacturing ×1
HQs:Norway×4United States×2
Investments · 11 tracked
founders shown can be your intro pathBy year:2023 · 12022 · 12 dated
Amanda is a real-time moderation AI for live streaming and interactive media platforms that automatically detects and blocks harmful content, coordinated harassment, and repeat offenders in chat at scale.
AI & Machine LearningCybersecurityDigital HealthEnterprise SoftwareSaaSSocialGjøvik, NO
Hege Tokerud(CEO & Co-founder)inGard Støe(CTO & Co-founder)inGard Stoe(Founder)
Co-investorsAntlerAntler AustraliaSondo CapitalSpintop VenturesStartuplab Ventures
Disruptive Technologies designs low-power IoT sensors with extended battery life for collecting asset data across workplace management, cold chain management, and energy optimization applications.
Deep TechEnterprise SoftwareHardwareHealthtechIoTPropTechSaaSAtlanta, US
Jim Showalter(Chief Revenue Officer – North America)in
Co-investorsKoch Disruptive TechnologiesMillennium ManagementQatar Investment Authority
Hystar is a Norwegian cleantech company that develops and manufactures high-efficiency PEM (Proton Exchange Membrane) electrolysers, which use renewable electricity and water to produce green hydrogen.
CleantechEnergyHardwareHøvik, NO
Co-investorsAP VenturesMOL SwitchFinindusHillhouse InvestmentNysnø Climate InvestmentsORLEN VC+1 more
Monil produces smart collars for cattle that combine herd monitoring and virtual fencing capabilities, serving small and medium-sized producers in the United States.
AgTechHardwareIoTMidwest, US
Zivid develops 3D vision and motion technology for robots, providing cameras and software that enable automation systems to perceive and manipulate objects in complex real-world environments.
Advanced ManufacturingAI & Machine LearningHardwareRoboticsOslo, NO
Co-investorsFarvatn VenturePlanet 9 Capital
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
bank_energy_investmentNooraProxflyerShapemakerSpoor
Portfolio news
latest coverage across their companiesHystar · hystar.com · May 13, 2025
Frequently asked questions
- How many investments has Firda made?
- Firda has 11 tracked investments.
- What stage does Firda invest at?
- Firda invests at the Seed, Series A stages.
- What sectors does Firda focus on?
- Firda focuses on EdTech, Enterprise Software, Fintech, Hardware, Impact & Social Good, Retail Tech, SaaS, Sector Agnostic.
- Where is Firda located?
- Firda is headquartered in Oslo, NO.
- Who does Firda co-invest with?
- Firda most often shares deals with AP Ventures, Farvatn Venture, MOL Switch, among 4 tracked co-investors.
Media · Podcasts & interviews
featuring the teamGeir Førre | Milliardselskaper, Firda, Ledelse, Norsk Næringsliv, Sveits, Grundere Og Mental Helse
Christopher Vonheim · Geir Førre
Images
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