/Investor DB

Driven

Venture capitalActively deploying

Santiago · Pre-Seed–Series A · 8 people tracked

Also known as Driven VC · DRIVEN, LLC

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Investment thesis

Driven is a cross-border venture firm focused on the largest markets in the Americas: Mexico, Brazil, and the US. It backs highly driven founders building commerce enablers and fintech companies, operating across B2B and B2B2C models in Latin America. Beyond capital, the firm emphasizes 'Beyond Capital' support, positioning itself as a bridge that connects portfolio companies to new markets, corporates, and strategic customers to drive revenue. Its model relies on a compounding community loop, where each successful corporate pilot becomes a reference that opens further doors for the founders it backs.

Source: firm website, verified Oct 24, 2026.

Stage
Pre-Seed–Series A
HQ
Santiago, CL
Instruments
Equity
Founded
2023
Private fund assets
$5.4M
VC funds
1
Tracked investments
3

Team · 8 people

from the firm's website & public directories
Macarena Liu· Co-Founder and General Partnerin

Brings 12+ years backing early-stage startups across Latin America and the U.S. Led a top Chilean accelerator with 100+ investments and several exits including Zyght, was an early employee at Mercado Pago, and co-founded an SMB consultancy in LatAm.

Lonnie James Riggs· General Partner
Jamie Riggs· Managing Partnerin𝕏

Has over 25 years of experience backing early-stage founders in Latin America and Silicon Valley, including companies such as Skybox Imaging (acquired by Google), Cloudflare, and Okta.

Leonardo Lima· Venture Partnerin
Manuel Rodríguez· Venture Partnerin

Manuel Rodríguez is co-founder of NICO Seguros. He has academic training in business, finance, entrepreneurship, and innovation, with experience in roles requiring relationship building, effective communication, and daily decision-making. He works in team settings and has analytical capabilities with the ability to adapt to new challenges.

Michael Hennessey· Venture Partnerin𝕏
Hrach Simonian· Advisorin𝕏

Hrach Simonian, an engineer-turned-investor, applies hardware and physics expertise to evaluate complex technical products, focuses on marketplace-driven efficiency, helped build his firm's West Coast presence, and sits on Instacart's board.

Pat Burtis· Advisorin𝕏

Founder mafia

4 people who came through Driven went on to found or lead other companies.

What they invest in

from 2 of 3 portfolio companies

Advanced Manufacturing ×1Fintech ×1Hardware ×1Mobility & Transportation ×1Retail Tech ×1Robotics ×1SaaS ×1

HQs:United States×1

Investments · 3 tracked

founders shown can be your intro path
Creditopcreditop.comAug 2025 · $3.7M

Creditop offers a platform that centralizes financing options merchants provide to customers at the point of sale, connecting them with financial institutions and letting them launch their own automated credit line and credit score.

FintechRetail TechSaaS

Daniel Garzón(Founder)in

Co-investorsAlaya CapitalAmador HoldingsKoyamaki VenturesCollide CapitalNewtopia VC

RoboTirerobotire.cominSeries ADefunct

RoboTire builds robotic, fully-integrated containers that automate vehicle tire changing, performing a tire change in about 10 minutes, with plans to expand to other maintenance such as brakes, oil, and batteries.

Advanced ManufacturingHardwareMobility & TransportationRoboticsPlymouth, US

Victor Darolfi(Founder)inWill Mapes(Founder)inGriffin Elliott(Senior Product Manager)

Co-investorsAutomotive Ventures MobilityBronco VenturesRed Beard VenturesType One VenturesY Combinator640 Oxford+6 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Wareclouds

Frequently asked questions

What stage does Driven invest at?
Driven invests at the Pre-Seed, Seed, Series A stages.
What sectors does Driven focus on?
Driven focuses on B2B Marketplaces, E-commerce, Fintech, Logistics & Supply Chain, Retail Tech, Sector Agnostic.
Where is Driven located?
Driven is headquartered in Santiago, CL.

Media · Podcasts & interviews

featuring the team

Jamie Riggs - La Historia Brutal de SimpliRoute

Brutales Podcast · Jamie Riggs · linkedin.com

The VC Lounge con Macarena Liu de Driven VC

Pulso Capital · Macarena Liu

S3 EP139 - Macarena Liu Rivas y Driven VC

Sin Malditas Excusas | Live Podcast · Macarena Liu · youtube.com

S3 EP139 - Macarena Liu Rivas y Driven VC

Sin Malditas Excusas | Live Podcast · Macarena Liu

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