/Investor DB

Driven

Venture capitalActively deploying

Santiago · Pre-Seed–Series A · 8 people tracked

Also known as Driven VC · DRIVEN, LLC

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Investment thesis

Driven invests in startups redefining the future of commerce and finance, focusing on commerce enablers that help businesses digitize operations, improve logistics, and enhance customer engagement, alongside fintech solutions that advance financial inclusion, optimize payments, and expand credit access. It targets B2B and B2B2C models with scalable economics, clear distribution strategies, and strong market understanding. Geographically, the firm concentrates on Latin America, viewing the region's growing digital economy and demand for financial and commercial infrastructure as a major opportunity, and seeks entrepreneurs building solutions capable of scaling regionally.

Source: firm website, verified Sep 29, 2026.

Stage
Pre-Seed–Series A
HQ
Santiago, CL
Instruments
Equity
Founded
2023
Private fund assets
$5.4M
VC funds
1
Tracked investments
2

Team · 8 people

from the firm's website & public directories
Lonnie James Riggs· General Partner
Leonardo Lima· Venture Partnerin

Founder mafia

4 people who came through Driven went on to found or lead other companies.

What they invest in

from 2 of 2 portfolio companies

Advanced Manufacturing ×1Fintech ×1Hardware ×1Mobility & Transportation ×1Retail Tech ×1Robotics ×1SaaS ×1

HQs:United States×1

Investments · 2 tracked

founders shown can be your intro path
Creditopcreditop.comAug 2025 · $3.7M

Creditop offers a platform that centralizes financing options merchants provide to customers at the point of sale, connecting them with financial institutions and letting them launch their own automated credit line and credit score.

FintechRetail TechSaaS

Daniel Garzón(Founder)in

Co-investorsAlaya CapitalAmador HoldingsKoyamaki VenturesCollide CapitalNewtopia VC

RoboTirerobotire.cominSeries ADefunct

RoboTire builds automated robotic systems that change vehicle tires in roughly 10 minutes, designed for deployment in shops, parking lots, or remote fleet service areas to reduce maintenance costs and downtime for vehicle operators and fleet managers.

Advanced ManufacturingHardwareMobility & TransportationRoboticsPlymouth, US

Victor Darolfi(Founder)inWill Mapes(Founder)inGriffin Elliott(Senior Product Manager)

Co-investorsAutomotive Ventures MobilityBronco VenturesRed Beard VenturesType One VenturesY Combinator640 Oxford+6 more

Frequently asked questions

What stage does Driven invest at?
Driven invests at the Pre-Seed, Seed, Series A stages.
What sectors does Driven focus on?
Driven focuses on B2B Marketplaces, E-commerce, Fintech, Logistics & Supply Chain, Retail Tech, Sector Agnostic.
Where is Driven located?
Driven is headquartered in Santiago, CL.

Media · Podcasts & interviews

featuring the team

The VC Lounge con Macarena Liu de Driven VC

Pulso Capital · Macarena Liu

S3 EP139 - Macarena Liu Rivas y Driven VC

Sin Malditas Excusas | Live Podcast · Macarena Liu

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