SimpliRoute

SimpliRoute is a Chilean business-to-business software company whose platform plans and optimizes delivery and field-visit routes using artificial intelligence and machine learning algorithms. Customers load their delivery operation data into the platform, which returns optimized routes and the number of vehicles required based on constraints such as capacity, time windows, traffic and terrain conditions. Routes are passed to drivers through a mobile application used to follow the itinerary and record proof of delivery (photos, signatures, QR codes and custom forms), while recipients can track vehicle position on a map interface and receive notifications by SMS, email or WhatsApp.

The product line has expanded beyond routing into real-time fleet and cargo monitoring with predictive alerts, logistics dashboards and KPI reporting, carrier payment and documentation management, and ForceField / Territory Planner for sales-force territory and commercial route planning. The company markets a set of AI agents branded ADA, positioned to work alongside any routing system, covering automated customer communication and incident resolution, delivery re-attempts, route safety anomaly detection, and live data analysis, with data integrity and routing agents announced as forthcoming. SimpliRoute also states it prepares sustainability reports that clients can use for corporate social responsibility certification, and shares its software with universities and technical education centers; during the COVID-19 pandemic it gave the governments of Peru, Chile and Colombia access to the platform to plan field sampling for coronavirus testing.

Founding story

Álvaro Echeverría developed an AI-based routing tool during his academic work to speed up fire-brigade response times in Santiago's metropolitan region. Concluding that academic research ending in a paper would have limited real-world effect, he sought a commercial application and partnered with Eyal Shats, who was already working in entrepreneurship, applying the GPS-data and traffic-prediction algorithm to logistics. Accounts differ on the founding year, with the company and press citing 2014 and 2015.

Business model

Software-as-a-service sold to companies running delivery, dispatch and field-visit operations, offered via a free trial and a sales-led contact process, with subscriptions targeted at both small and medium businesses and large retailers.

Recurring B2B SaaS subscriptions; an investor analysis noted low paid-customer churn and per-customer contribution margin sufficient to repay customer acquisition cost within a few months.

Traction

Customer count grew from 50 in 2017 to 200 in 2019, more than 900 in 2021 and over 1,200 as stated on the company website; headcount rose from about 40 to 150 during the pandemic period. The company reports optimizing millions of deliveries per year and cites average client outcomes of roughly 10% fewer vehicles, 30% lower logistics costs, 80% less route-planning time, 25% more successful deliveries and 70% fewer returns.

Latest developments

The company has repositioned around an AI suite comprising SimpliRoute routing, the ADA family of logistics AI agents for autonomous incident detection and resolution, and ForceField / Territory Planner for sales territory optimization, stating that more than 1,200 companies use its platform.