Zocks
San Francisco, US · Founded 2022 · 55 employees · 8 known investors
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Zocks is an AI assistant for financial advisors that automates administrative work such as meeting notes, intake and account forms, client email replies, and CRM updates. It also turns client conversations into structured data and reporting to help advisory firms track life events and grow AUM.
Also known as Zocks.io
Founders & leadership
Zocks was founded in 2022 by Ákos Ratku and Mark Gilbert.
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Investors · 8
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$45M disclosed across 1 of 3 rounds · 2024–2026
- $45MSeries BJan 2026 · 6 sources
Lightspeed Venture Partners (lead), QED Investors (lead), 14Peaks Capital, Entrée Capital, Expanse Venture Partners, Illuminate Financial, Motive Partners
Source ↗ - Undisclosed amountSeries AMar 2025 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Zocks operates an AI platform for financial advisors and advisory firms that converts client interactions into structured, actionable data. Core capabilities include note-taking from virtual, in-person and phone meetings without recordings, meeting preparation, drafting client emails, automated filling of intake, fact-finder and account-opening forms, document intelligence that extracts client and financial details from documents, client profile management, and client queries that surface held-away assets, planning opportunities and life events. The company states the platform saves advisors more than 10 hours per week of administrative work.
The platform is API-first, offering out-of-the-box integrations, REST APIs and a Zocks MCP Server that connect to CRMs, email, calendars, financial planning, tax and portfolio management systems as well as general-purpose AI tools such as Claude and ChatGPT, with real-time two-way data flows. Zocks describes a proprietary multi-agent AI architecture in which dedicated agents execute industry-specific workflows. Enterprise features include fine-grained access controls, organizational hierarchies, supervision, advisor- and firm-level reporting, and compliance and data-retention controls, with the company emphasizing that transcription and analysis occur without recordings and that customers control how long data is stored.
Beyond efficiency automation, Zocks has positioned itself as a source of firm-level insight: advisors can query their book of business for households without college savings plans, clients with old held-away 401(k)s, or clients approaching required minimum distribution age, receive suggested next-best actions and execute them in one click.
Founding story
Zocks was founded in 2022 by Mark Gilbert (CEO) and Ákos Ratku (CTO) to build an enterprise-grade, privacy-first AI platform that turns advisor-client interactions into structured intelligence.
Business model
Zocks sells software to financial advisors, advisory practices and enterprise firms such as broker-dealers and RIA networks, with self-service onboarding via a 14-day free trial alongside enterprise deployments and demo-led sales. Distribution is amplified through partnerships and integrations with wealth-technology vendors and enterprise firms that make Zocks available to their affiliated advisors.
The company markets a paid platform with published pricing and a 14-day free trial, sold to individual advisors, teams and enterprise firms.
Traction
The company reports more than 5,000 financial firms using the platform as of January 2026, and its about page cites 1,000+ financial advisors and firms, a Net Promoter Score above 9 and $65M in total funding. Named enterprise customers include Ameritas, Carson Group, Commonwealth, Kestra Financial and Osaic; Cetera selected Zocks to offer the assistant to 12,000 financial professionals and Osaic to 11,000 advisors. Carson Group reported onboarding about 400 advisors within roughly a month.
Latest developments
In 2026 Zocks closed a $45 million Series B, launched an MCP server connecting client intelligence to general-purpose AI tools (April 2026), a life insurance AI assistant (March 2026), Client Queries (June 2026) and AI Scheduling (July 2026), and announced arrangements with Wealth.com, Cetera, Hightower, RFG Advisory, Conquest, VestGen Wealth Partners and SEI. RFG Advisory appointed Mark Gilbert and Jim Patrick to its board and made a strategic investment in Zocks in April 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Zocks competes in the AI assistant and meeting-automation segment of wealth-management technology, positioning against tools such as Jump and Hazel, and differentiating on enterprise controls, compliance and breadth of integrations across the advisor tech stack. The company reports more than 5,000 financial firms using the platform and was named to the 2025 WealthTech100 list.
Zocks emphasizes operating without meeting recordings, compliance and security designed for financial services, enterprise administrative controls, and interconnection with many systems rather than being built around a single CRM or meeting application. CEO Mark Gilbert has framed this multi-system interconnection as the company's central design choice.
Technology
A privacy-first AI stack that processes virtual, in-person and phone conversations without creating recordings, emphasizing transcription accuracy and speaker attribution in multi-participant meetings. Zocks describes a dynamic multi-agent system of dedicated AI agents for specific advisor workflows, an API-first architecture with REST APIs and an MCP server, and configurable data-retention and deletion controls.
Go-to-market
Go-to-market combines direct and demo-led enterprise sales with self-service trials, customer case studies and industry press releases. Zocks has announced enterprise agreements and partnerships with firms and platforms including Carson Group, Osaic, Commonwealth, Kestra Financial, Ameritas, Cetera, Hightower, RFG Advisory, VestGen Wealth Partners, SEI, CreativeOne, eMoney, RightCapital, Orion, PreciseFP, Practifi, Holistiplan, Wealth.com, Conquest and SmartOffice, several of which extend the product to large affiliated advisor populations. It also runs education programs including Zocks Academy and appointed a Chief Evangelist to lead AI education for advisors.
Financial advisors and advisory firms of all sizes, from solo advisors and mid-size practices to enterprise broker-dealers, RIA networks and insurance producers; a dedicated life insurance solution targets policy producers.
Geography
Headquartered in San Francisco, with customers and partners among U.S. advisory firms, broker-dealers and insurance distributors.
History
Founded in 2022, Zocks raised a seed round led by Lightspeed Venture Partners in 2024, a $13.8 million Series A announced in March 2025, and a $45 million Series B announced in January 2026 co-led by Lightspeed and QED Investors. Through 2025 and 2026 the company added executives including a Chief Revenue Officer and Chief Evangelist, launched enterprise, life insurance, scheduling, client queries and MCP products, and signed a series of enterprise and wealth-tech partnerships.
Risks & controversies
Advisor trust in AI output remains limited: an Advisor360 Connected Wealth Report cited in coverage of the Series B found 74% of advisors said generative AI helps their practice while only 3% said they trust AI-generated financial recommendations. The company operates in a compliance-sensitive segment where handling of client conversation data and documentation standards are central requirements.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Zocks for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 32
launches, deals, and filingsSeries B of $45 million co-led by Lightspeed Venture Partners and QED Investors, with Illuminate Financial and existing investors participating, bringing total funding to $65 million.
$45M source ↗
$13.8M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Zockszocks.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zocks do?
- Zocks is a privacy-first AI assistant that turns financial advisors' client conversations into structured data and automated workflows.
- Who founded Zocks?
- Zocks was founded by Ákos Ratku, Mark Gilbert in 2022.
- Who are Zocks's investors?
- Zocks's investors include Ascend Venture Capital, Entrée Capital, Motive Partners, 14Peaks Capital, Illuminate Financial, Lightspeed Venture Partners, QED Investors.
- How much funding has Zocks raised?
- Zocks has disclosed $45M raised across 1 of its 3 known rounds.
- Where is Zocks headquartered?
- Zocks is headquartered in San Francisco, US.