Zenoo
2 known investors
ZENOO makes freeze-dried pet food using ingredients sourced from Italian farms, offering complete nutrition in beef, turkey, and duck recipes that require no refrigeration and are ready to serve. The products target pet owners seeking natural, vet-approved everyday nutrition for their pets.
Also known as ZENOO
Investors · 2
Company profile
researched Aug 2026Zenoo (ZENOO) is a pet nutrition brand that produces freeze-dried food for dogs using raw meat, fish and vegetables sourced from Italian farms. Products are freeze-dried by freezing to -40°C and removing moisture under vacuum, which the company presents as preserving nutrients, vitamins, minerals and the natural taste and aroma of the ingredients relative to conventional thermal processing. The resulting food is shelf-stable at room temperature, keeps for up to two years without chemical preservatives, and is rehydrated with warm water before serving.
The dog range covers freeze-dried complete food, natural toppers and natural supplements. Three recipes are described: a beef recipe including Italian ham aimed at picky eaters, a lean turkey recipe with natural prebiotics for pets with sensitive stomachs, and a hypoallergenic duck recipe with natural antioxidants. A limited-edition beef and turkey recipe is also promoted. The company states recipes are balanced, vet approved and made in Italy, and that 100g of freeze-dried food is equivalent to 400g of fresh food.
Business model
Direct-to-consumer sales through the company's own online store, priced in euros with taxes included and shipping calculated at checkout. Customers can buy one-time packages or subscribe to recurring food orders with no minimum subscription period; orders ship by courier within roughly 4-10 business days depending on country, with SMS-based delivery scheduling, address editing and parcel locker options, and international customers responsible for customs duties and taxes.
Product sales of freeze-dried pet food, toppers and supplements via one-time purchases and flexible subscriptions on the company's webshop.
Traction
The website states that over five years the company has served more than one million portions in Europe, and that 94% of pet owners notice positive changes in their pets, citing coat condition, digestion, immunity, energy levels and dental health. Customer testimonials from individual pet owners are published on the site.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioning combines raw/natural ingredient sourcing from Italian farms with freeze-drying to remove the handling constraints of frozen raw food: no refrigeration, ready in about a minute with warm water, light and compact packaging, and a concentration ratio of 100g freeze-dried to 400g fresh food.
Technology
Freeze-drying (lyophilisation): ingredients are frozen to -40°C and moisture is removed in a vacuum, a process the company describes as preserving 98% of nutrients along with active vitamins and minerals, natural taste and aroma, while producing a light, compact, room-temperature-stable product with about two years of shelf life and no chemical preservatives.
Go-to-market
Online direct sales via the company's e-commerce site, supported by customer accounts, subscription ordering, published customer testimonials and educational content on the freeze-drying process and feeding transition guidance.
Owners of dogs, including those seeking raw or natural feeding without preparation work, owners of picky eaters, and owners of pets with sensitive stomachs or allergy concerns.
Geography
Based in Italy with products made in Italy; sales in Europe and international shipping, with delivery times varying by country and customs duties borne by international customers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Zenoomyzenoo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zenoo do?
- Italian maker of freeze-dried complete pet food and toppers sold direct to consumers online.
- Who are Zenoo's investors?
- Zenoo's investors include DEPO Ventures, Smart Partnership Capital.