Well Principled
YC S19St. Louis, US · Founded 2018 · 3 employees · 2 known investors
Well Principled builds AI models for optimization across multiple domains: consumer durable purchasing behavior for marketing and supply chain planning, battery electrochemistry for materials science, and personalized metabolic modeling for fitness applications.
Also known as BODYSIM by Well Principled
AI & Machine LearningDeep TechEnterprise SoftwareNew MaterialsRoboticsWellness & FitnessArtificial IntelligenceHard TechNeurotechnologyUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (S19)
Well Principled was founded in 2018 by Ryan Richt, Christopher Shafer, and Joseph Wingbermuehle.
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Ryan RichtinFounder & CEORyan held roles in distributed analytics at an academic lab and in computational biology and cloud teams at Monsanto. He later grew engineering and data science teams at VC-backed CiBO. He holds an MBA from Olin and a BA in probability and statistics from Washington University.
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Christopher ShaferinCo-FounderChristopher Shafer has worked as a customer-facing engineer on data-intensive applications spanning agricultural genetics, satellite imagery, and environmental modeling. He brings expertise in cloud infrastructure and data visualization to build products and lead technical teams.
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Joseph WingbermuehleinCo-Founder & Principal Platform EngineerJoe Wingbermuehle has 15 years of experience building backend infrastructure and platforms, including middleware systems at AT&T and work across FPGA-accelerated trading, data processing, and network security (one company acquired by Cisco). He holds degrees in Applied Mathematics and Computer Science from Washington University in St. Louis.
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David WorninPresident and CEO
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Anne Marie
Investors · 2
The YC application· Summer 2019 batch
In the news
Frequently asked questions
- What does Well Principled do?
- Well Principled builds AI models for optimization across multiple domains: consumer durable purchasing behavior for marketing and supply chain planning, battery electrochemistry for materials science, and personalized metabolic modeling for fitness applications.
- Who founded Well Principled?
- Well Principled was founded by Ryan Richt, Christopher Shafer, Joseph Wingbermuehle in 2018.
- Who are Well Principled's investors?
- Well Principled's investors include Y Combinator, Cultivation Capital.
- Where is Well Principled headquartered?
- Well Principled is headquartered in St. Louis, US.


