Velt

Velt sells a developer SDK and hosted backend that adds a review, approval and collaboration layer to other companies' web products. Its stated core loop is that an AI agent proposes a change as a comment, a human approves or rejects it, and the approved change is applied through the customer's own webhook, leaving a permanent record of who authorized what and when. The company describes seven product primitives: comments (contextual threads on elements, documents, cells or canvases), suggestions (inline proposed edits accepted or rejected like a diff), approval flows (staged sign-off with routing and conditions), audit trail, notifications (in-app, email, Slack and Microsoft Teams), memory (past decisions surfaced as precedent) and review agents (AI first-pass reviewers that flag issues and propose fixes). Alongside these, Velt bundles a general multiplayer collaboration layer including presence, live cursors, multiplayer editing, Loom-style recording and huddles.

Components ship for React, Next.js, Vue and Angular with a typed SDK, plus REST APIs, webhooks and an MCP server for programmatic provisioning. Velt also provides an admin console (console.velt.dev) that covers adoption analytics, an AI chat assistant over console data, a live debugger, a Chrome DevTools extension, a data explorer with JSON/CSV export, per-feature configuration without a deploy, multi-tenant API key and Managed Domain management, and webhook delivery with signing, retries, transforms and encryption. Agents are treated as first-class users (type "agent") throughout analytics, data and webhooks.

The company positions its offering against the roughly two quarters it says teams spend building review and approval infrastructure in-house. Earlier positioning, from a 2023 company blog post, framed Velt as prebuilt collaboration components distilled from Figma, Google Docs, Loom and Slack, with two launched products: the Velt SDK and Superflow.

Founding story

Velt was founded by Rakesh Goyal, who describes himself as co-founder and CEO and previously spent nine years as a product manager at Google, where he worked on products including AR in Google Maps and Search. He grew up in India and is based in San Francisco. The founding thesis, as stated by the company, is that most products are not collaborative and that building collaboration requires backend infrastructure, an API layer and polished front-end experiences that most developers cannot justify building.

Business model

Velt licenses a hosted SDK and platform to software companies that embed its components in their own products. It offers a free tier with a self-serve API key and no credit card, and enterprise plans that include self-hosting, multi-region hosting and bring-your-own-key encryption.

Paid access to the Velt SDK, hosted backend and admin console, with a free tier and enterprise plans that add self-hosting and additional data-residency and encryption controls.

Traction

The company website cites more than 3 million comments created in products built on Velt, over 500,000 reviews running in production at OpenEnvoy and more than 2 million review decisions. Y Combinator lists a team size of 15 and an open frontend engineering role in India.

Latest developments

Recent additions marketed on the company site are Memory, which surfaces prior decisions as precedent, and Review Agents, which have AI flag issues and propose fixes as comments before human review. The Superflow AI launch describes QA agents that ingest an existing checklist as a spreadsheet, PDF or document, run in parallel across every page on mobile and desktop, pin findings with screenshots, sync two ways with task tools and learn from accepted or rejected findings; the company states teams report the agents catch about 90% of issues previously found by hand.