Upstock
Founded 2020 · 25 employees on LinkedIn · 4 known investors
Find your way into Upstock
38 people in our graph share verified history with the Upstock team — schools, employers, funds. One of them is your warm intro.
Alex Bardunlockedknows Duncan Ritchie · together at Xero (overlapped)
×4knows the team · via Deputy
×3knows the team · via Xero
×2knows the team · via Chartio
knows the team · via Atomic.io
knows the team · via Milanote
Upstock is a wholesale ordering platform for FMCG foodservice suppliers that automates orders, invoicing, payments, and logistics, and connects suppliers with grocery and foodservice buyers through an online marketplace. It offers AI-assisted email order processing, supermarket and courier integrations, digital catalogues, and card payments, with a focus on the Australia and New Zealand markets.
Founders & leadership
Upstock was founded in 2020 by Philip Fierlinger, Matt Watson, and Duncan Ritchie.
PF
Philip FierlingerinCo-founderHe previously served as Head of Design at Xero for nearly a decade and founded a digital agency that worked with clients including Apple, Disney, and Sony.
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Matt WatsoninFounder
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Duncan RitchieinCo-founderDuncan Ritchie is CEO of Upstock, a B2B SaaS platform for wholesale FMCG foodservice ordering operating in New Zealand, Australia, and the United States. Previously, he held roles in product and engineering leadership at Xero during its growth to over one million customers.
Investors · 4
Founder mafia
2 people who came through Upstock went on to found or lead other companies.
Frequently asked questions
- What does Upstock do?
- Upstock is a wholesale ordering platform for FMCG foodservice suppliers that automates orders, invoicing, payments, and logistics, and connects suppliers with grocery and foodservice buyers through an online marketplace. It offers AI-assisted email order processing, supermarket and courier integrations, digital catalogues, and card payments, with a focus on the Australia and New Zealand markets.
- Who founded Upstock?
- Upstock was founded by Philip Fierlinger, Matt Watson, Duncan Ritchie in 2020.
- Who are Upstock's investors?
- Upstock's investors include Angel HQ, Arc Angels, Icehouse Ventures, NZVC.