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Upstack
New York, US · Founded 2017 · 251 employees on LinkedIn · 3 known investors
Find your way into Upstack
UPSTACK is a technology advisory firm that helps enterprise customers identify, evaluate, and source AI and machine learning solutions while managing vendor relationships and contracts. The company serves Fortune 1000 customers across various industries by providing advisory services, vendor comparison, and unified technology management.
Also known as UPSTACK · Upstack, Inc.
Founders & leadership
Upstack was founded in 2017 by Christopher Trapp.
Investors · 3
How we know: Adams Street Partners's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026UPSTACK is a full-service technology brokerage and advisory firm that helps organizations source, procure, implement and manage technology and telecom investments. Its advisory services span solutions design, total cost of operations (TCO) analysis, price benchmarking and cost audits, service and vendor availability assessments, technology and vendor selection, and contract review and negotiation. Execution and support services include contract negotiation, implementation, vendor escalation and problem management, renewals and MACD, vendor contract management, and technology inventory management.
The company covers a broad solution catalog: colocation and hybrid cloud, internet connectivity (broadband, dedicated internet access, 4G/5G fixed wireless, SD-WAN), wide-area networking (Ethernet, MPLS, VPLS, wavelengths, cloud direct connects), cloud (IaaS, DaaS, private/public/multi-cloud, SaaS), cloud and network security (SASE, ZTNA, MDR, EDR, IAM, backup and disaster recovery), communications and voice (UCaaS, SIP trunking, hosted PBX, POTS replacement), customer experience/CCaaS, and AI and machine learning. It markets across industries including biotech and pharma, commercial real estate, finance, healthcare, manufacturing, legal, retail and software/IT services, and to finance, procurement and IT/security stakeholders.
Leadership includes founder and CEO Christopher Trapp, who previously co-founded the predecessor to Aligned Energy and worked on data center colocation founding teams; COO Benjamin Smoot; CFO Andrew Reiben; operating partners Darren Jones and J.R. Vernick, co-founders of RDS Solutions, which merged with UPSTACK; SVP Advisory Services Charlie Day; SVP Product & Technology Anders Farrugia; SVP Corporate Development Ryan Chorazy; SVP Culture & Employee Experience Alex Cole; and Chief Revenue Officer Mike Houghton.
Business model
UPSTACK acts as an intermediary between enterprise technology buyers and vendors, providing advisory and execution services to clients at no direct cost to them, positioning itself as vendor-neutral across data center colocation, cloud, connectivity, networking, cybersecurity and AI offerings.
The company states its advisory and execution services are delivered at no additional cost to clients, indicating compensation is derived from the supplier/vendor side of brokered technology transactions.
Traction
The company reports more than 1,000 customers, over 60 Fortune 1000 customers, more than $1 billion in annual technology spend under management, a Net Promoter Score of 82, and about 220 employees.
Latest developments
In August 2025, UPSTACK announced the acquisition of Avail Partners LLC, a Seattle-based technology consulting firm founded in 2012 that works with midmarket organizations and C-suite executives on cloud economics, solution design and vendor evaluation. Avail founders and managing partners Dan Marsh and Scott Maurice joined UPSTACK as partners along with the Avail team, adding capabilities in manufacturing, healthcare and professional services. Avail was represented in the transaction by Rick Dellar of Renaissance Advisors.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as a leading full-service technology brokerage, reporting more than 1,000 customers, over 60 Fortune 1000 customers and more than $1 billion in annual technology spend under management.
UPSTACK positions its combination of vendor-neutral advisory, proprietary transaction and pricing data, and post-sale execution services — implementation, vendor escalation, renewals and inventory management — as distinguishing it from traditional vendor-led procurement, and reports a customer Net Promoter Score of 82.
Technology
UPSTACK operates a platform built around a proprietary data set drawn from thousands of transactional engagements, including a price-benchmarking database it describes as containing 80 million data points, plus vendor performance, contract-term, deployment and service-availability insights. Platform tooling includes AI-driven price benchmarking, technology inventory management, multi-vendor project management, predictive capacity planning, automated and self-service renewals and MACD, network visualization, solution comparison matrices, a data center colocation marketplace, technology spend optimization and a trouble ticket/project status dashboard. It also references AI agents trained on its data to surface pricing and contract insights.
Go-to-market
UPSTACK sells through in-house advisors and an advisor channel program, and grows through acquisitions of and mergers with independent technology agencies and consulting firms whose principals join as partners.
Enterprise and midmarket organizations, including Fortune 1000 companies, buying connectivity, colocation, cloud, security, voice and contact center services; named or described clients include Kilroy Realty and Whataburger.
Geography
Headquartered in New York, with team members in office spaces across the United States and remote home offices; the 2025 Avail Partners acquisition extended its presence in the Pacific Northwest from Seattle.
History
Founder and CEO Christopher Trapp previously co-founded the predecessor to Aligned Energy and was part of founding teams for multiple data center colocation businesses before starting UPSTACK. The company merged with RDS Solutions, an independent digital infrastructure agency co-founded by Darren Jones and J.R. Vernick, both of whom became operating partners. Anders Farrugia joined as SVP of Product & Technology in 2023. In August 2025 UPSTACK acquired Seattle-based consulting firm Avail Partners.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsUPSTACK announced the acquisition of Avail Partners LLC, a Seattle-based technology consulting firm founded in 2012 serving midmarket organizations. Founders and managing partners Dan Marsh and Scott Maurice joined UPSTACK as partners along with the Avail team, expanding UPSTACK's Pacific Northwest presence and its manufacturing, healthcare and professional services capabilities. Avail was represented by Rick Dellar of Renaissance Advisors.
Anders Farrugia joined UPSTACK in 2023 to lead Product and Technology.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Upstackupstack.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Upstack do?
- UPSTACK is a vendor-neutral technology brokerage and advisory firm that helps businesses buy, deploy and manage IT and telecom services.
- Who founded Upstack?
- Upstack was founded by Christopher Trapp in 2017.
- Who are Upstack's investors?
- Upstack's investors include Adams Street Partners, Berkshire, Montage Ventures.
- Where is Upstack headquartered?
- Upstack is headquartered in New York, US.