UpsideHoM
Techstars '20Fort Lauderdale, US · Founded 2020 · Delaware corporation · 54 employees on LinkedIn · 4 known investors
Upside provides end-to-end housing stabilization services for individuals experiencing housing instability within healthcare settings, serving health plans, employers, and their members across Medicaid, Medicare, and employer coverage. The company coordinates case management, local navigation, and community partnerships to resolve complex housing situations and improve health outcomes.
Founders & leadership
UpsideHoM was founded in 2020 by Jake, Peter Badgley, and Jacob Rothstein.
Board
AH
Investors · 4
Reported raises · per SEC filings
Form D private placements$8.7M disclosed across 3 of 4 rounds · 2021–2025
▶$425KraisedJan 2026 · 5 investors · ResidentialRule 506(b)
▶$425KraisedJan 2026 · 5 investors · Residential
Rule 506(b)Officers, directors & promoters on the filing
- Jacob S RothsteinExecutive Officer, Director
- Aaron HolidayDirector
- Peter D BadgleyExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $425K
- Minimum investment
- $25K
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$500KraisedOct 2024 · 2 investors · ResidentialRule 506(b)
▶$500KraisedOct 2024 · 2 investors · Residential
Rule 506(b)Officers, directors & promoters on the filing
- Peter BadgleyExecutive Officer, Director
- Aaron HolidayDirector
- Jacob RothsteinExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $500K
- Minimum investment
- $250K
- First sale
- Oct 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$7.8MraisedApr 2022 · 17 investors · ResidentialRule 506(b)
▶$7.8MraisedApr 2022 · 17 investors · Residential
Rule 506(b)Officers, directors & promoters on the filing
- Jacob S RothsteinExecutive Officer, Director
- Peter D BadgleyExecutive Officer, Director
- Offering amount
- $7.8M
- Amount sold
- $7.8M
- Minimum investment
- $5K
- First sale
- Apr 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$2MofferedMar 2021 · Other TechnologyRule 506(b)
▶$2MofferedMar 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Peter D BadgleyDirector
- Jacob S RothsteinDirector
- Offering amount
- $2M
- Minimum investment
- $50K
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapAARP136 shared keywordsAARP is a membership organization serving people aged 50 and older, offering benefits such as discounts, programs, newsletters, magazines, and community events. It also advocates on issues like Social Security and Medicare and provides resources on health, finances, and daily life.
Zillow117 shared keywordsZillow operates an online real estate marketplace where consumers can search homes for sale and rentals across US and Canadian cities, view mortgage rate information, and access home financing through Zillow Home Loans. It covers residential property listings, apartments and houses for rent, and mortgage services nationwide.
A Place for Mom82 shared keywordsA Place for Mom is a senior care referral service that helps families find and compare senior living and care options, including assisted living, memory care, independent living, home care, nursing homes, and senior apartments. It also provides guides and resources such as VA benefits information for long-term care.
Upside80 shared keywordsUpside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.
Carecom75 shared keywordsCare.com operates a marketplace that connects families with professional caregivers for childcare, senior care, pet care, and household services. The company also provides employer-sponsored family care benefits and payroll solutions for caregivers and agencies.
Companies competing with UpsideHoM for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does UpsideHoM do?
- Upside provides end-to-end housing stabilization services for individuals experiencing housing instability within healthcare settings, serving health plans, employers, and their members across Medicaid, Medicare, and employer coverage. The company coordinates case management, local navigation, and community partnerships to resolve complex housing situations and improve health outcomes.
- Who founded UpsideHoM?
- UpsideHoM was founded by Jake, Peter Badgley, Jacob Rothstein in 2020.
- Who are UpsideHoM's investors?
- UpsideHoM's investors include 645 Ventures, Equitage Ventures, L.L.C., Flare Capital Partners, Techstars.
- How much funding has UpsideHoM raised?
- UpsideHoM has disclosed $8.7M raised across 3 of its 4 known rounds.
- Where is UpsideHoM headquartered?
- UpsideHoM is headquartered in Fort Lauderdale, US.