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Updater

New York, US · Delaware corporation · 6 known investors

Find your way into Updater

1,298 people in our graph share verified history with the Updater team — schools, employers, funds. One of them is your warm intro.

Laura Buhlerunlockedknows Raj Doshi · together at McKinsey & Company (overlapped)
×7knows the team · via McKinsey & Company
×3knows the team · via Harvard University
knows the team · via Northwestern University - Kellogg School of Management

Updater provides an embedded commerce platform that lets audience owners (apps, websites, call centers, and AI agents) offer services like internet, moving, and utilities through a single integration, while giving service providers access to consumer acquisition channels. It connects brands to a network of 100+ partners so products can be discovered, compared, and purchased at the point of intent.

AI & Machine LearningEnterprise SoftwarePropTechSaaSSales Tech

Founders & leadership

DGDavid Greenberg
David GreenberginFounder & CEO
RDRaj Doshi
Raj DoshiinChief Revenue Officer2016–2019He previously held executive roles at Avantax and TaxAct, where he worked on go-to-market strategy, sales operations, and customer success.
RHRyan Hubbard
Ryan Hubbardin𝕏CTO & Board Member2024–2025Ryan Hubbard is Chief Technology Officer at Updater, an embedded commerce platform that connects service providers and consumer acquisition channels through a single integration.
AC
Antony CatalanoNamed on SEC filing
GS
Grant SchafferNamed on SEC filing

Investors · 6

Commerce VenturesSan Francisco · $1M – $5M
Multiplier CapitalWashington · $3M – $15M
Unlock Venture PartnersSeattle
Second Century Venturesreported · 4 sourcesChicago
SoftBank Capitalreported$1B
Vista Equity Partnersreported · 2 sourcesNew York

Funding

SEC filings, press & company announcements

$124.5M disclosed across 2 of 5 rounds · 2017–2023

▶$64.5MraisedJun 2023 · 46 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David GreenbergExecutive Officer, Director
  • Grant SchafferDirector
  • Lee KirkpatrickDirector
  • Ryan HubbardExecutive Officer, Director
  • Mark BirschbachDirector
  • Bangaly KabaDirector
Amount sold
$64.5M
First sale
Jun 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.2MofferedOct 2017 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David GreenbergExecutive Officer, Director
  • Ryan HubbardExecutive Officer, Director
  • Raj DoshiExecutive Officer
  • Grant SchafferDirector
  • Antony CatalanoDirector
Offering amount
$4.2M
First sale
Oct 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MofferedSep 2017 · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Raj DoshiExecutive Officer
  • Antony CatalanoDirector
  • Ryan HubbardExecutive Officer, Director
  • David GreenbergExecutive Officer, Director
  • Grant SchafferDirector
Offering amount
$5M
Minimum investment
$25K
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
Allconnect6562 shared keywordsAllconnect is an online service that lets consumers search, compare and order internet plans from partnered internet service providers, either online or by phone. It aggregates provider plans and customer feedback to help users choose an internet plan.

Companies competing with Updater for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Updater Services Ltd Valuation Turns Attractive Amid Mixed Market Performancemarketsmojo.com · Aug 2026Updater Secures $215 Million Investment from Vista Credit Partners - Vista Equity Partnersvistaequitypartners.com · May 2022Updater Raises $60 Million in Fundingthesaasnews.com · Nov 2021Updater raises $60 million in latest funding round - RealTrends - Blogrealtrends.com · Nov 2021Updater Raises $60M in Funding to Accelerate Growth in Relocation Marketbusinesswire.com · Nov 2021Mission Title || Updater raises $45M, plans to acquire 2 companiesmissiontitle.com

Frequently asked questions

What does Updater do?
Updater provides an embedded commerce platform that lets audience owners (apps, websites, call centers, and AI agents) offer services like internet, moving, and utilities through a single integration, while giving service providers access to consumer acquisition channels. It connects brands to a network of 100+ partners so products can be discovered, compared, and purchased at the point of intent.
Who founded Updater?
Updater was founded by David Greenberg.
Who are Updater's investors?
Updater's investors include Commerce Ventures, Multiplier Capital, Unlock Venture Partners, Second Century Ventures, SoftBank Capital, Vista Equity Partners.
How much funding has Updater raised?
Updater has disclosed $124.5M raised across 2 of its 5 known rounds.
Where is Updater headquartered?
Updater is headquartered in New York, US.