株式会社ファミトラ
Tokyo, JP · 2 known investors
Famitra operates a marketing and consulting service focused on family trusts (civil trusts) in Japan. The company helps individuals and families resolve financial planning issues through trust-related advisory services.
Also known as Famitra · Famitra Inc. · ファミトラ
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Famitra provides services built around "kazoku shintaku" (family trusts) in Japan, a mechanism under which a person with intact decision-making capacity entrusts management, use and disposal of assets — such as residential real estate, deposits and securities — to a trusted family member, so that assets remain manageable if the settlor later loses capacity through dementia or illness. The company positions the arrangement as an alternative or complement to adult guardianship (成年後見制度) and dementia insurance, and frames its core value as preventing the freezing of bank accounts and the inability to sell property that follows a loss of legal capacity.
The offering consists of two services. The first is a family trust formation support service, in which an assigned coordinator interviews the client about their circumstances and objectives, proposes a trust structure, and supports the process through to execution of the trust contract. The second is a trust supervisor (信託監督人) service, under which Famitra acts as supervisor after the trust begins in order to support its ongoing operation. Beyond the company's own fees, clients incur third-party costs that the company itemises: lawyer fees for drafting the trust contract (commonly around JPY 150,000–300,000), notarisation costs that vary with the value of the trust assets, trust account opening fees that vary by bank, judicial scrivener fees for real estate registration (commonly around JPY 80,000–100,000), and registration and license tax on transfer of real estate ownership at 0.3% of the assessed value for land and 0.4% for buildings.
The company name derives from the English term "Family Trust". Alongside the service itself, Famitra runs a content and lead-generation operation including free online seminars, free consultations and document requests, column articles, illustrated/manga explainers, haiku columns, interviews and explanatory animations.
Business model
Famitra sells fee-based family trust formation support and an ongoing trust supervisor service to individual households. Pricing is not published: the company states that fees depend on the type and value of the assets placed in trust and on how the trust is structured, with a dedicated family trust coordinator proposing a plan and detailed costs provided on inquiry. Third-party costs (lawyer, notary, judicial scrivener, bank, registration tax) are borne separately by the client.
Service fees for trust formation support and for acting as trust supervisor, quoted case by case according to asset type, asset value and the formation process required.
Traction
The site publishes customer testimonials, a partner company directory, and a media page. Recent activity includes a business alliance with Holos Planning (2025-08), a joint survey with Tokyo Gas on the future of elderly parents' homes (2025-09), and participation in Asahi Life's "Minna no Anshin 100-nen Project" (2026-03). Media coverage includes Nikkei Business electronic edition (2024-12), Nikkei Money (2024-11), and Croissant / Croissant Online (2025-02).
Latest developments
Announced participation in Asahi Life's "Minna no Anshin 100-nen Project" (2026-03-26); published a joint survey with Tokyo Gas on the future of elderly parents' homes (2025-09-15); announced a business alliance with Holos Planning (2025-08-20).
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the Japanese family trust advisory market, competing against and positioning itself relative to adult guardianship and dementia insurance as alternative responses to loss of decision-making capacity. It notes that family trusts remain unfamiliar and that few professionals handle them, and claims pricing below conventional providers.
The company cites five points of differentiation: system-driven efficiency ("trust DX") enabling lower prices than conventional family trust services; a low-barrier customer experience conducted over LINE; partnerships with and investment from large corporations; a "Team Famitra" model combining in-house consultants with a nationwide network of judicial scriveners and lawyers experienced in family trusts for one-stop support; and continued post-contract support positioned as a "concierge for the 100-year life era".
Technology
Famitra describes a "trust DX" approach, using proprietary systems to streamline family trust procedures that were traditionally manual and required extended involvement by licensed professionals, which the company says allows it to lower prices. Customer interaction is handled through LINE.
Go-to-market
Direct-to-consumer acquisition through free online seminars, free consultations and document requests via web and telephone (weekdays 9:00–18:00), supported by a large volume of educational content (columns, manga and illustrated explainers, interview articles, explanatory videos). Client communication is conducted over LINE. The company also distributes through partnerships with large corporations and lists a directory of partner companies on its site.
Individuals and families in Japan concerned about managing an elderly parent's assets: those weighing guardianship versus a family trust, those who have inherited or cannot manage a parent's real estate, owners of vacant family homes, and those worried about deposit accounts being frozen due to dementia. Service coverage is described as nationwide.
Geography
Japan; the company states nationwide coverage (全国対応) with free consultations, and maintains a network of judicial scriveners and lawyers across the country.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 6
launches, deals, and filingsFamitra announced its participation in Asahi Life's "Minna no Anshin 100-nen Project".
Famitra and Tokyo Gas published a joint awareness survey on "the future of the family home where elderly parents live".
Famitra announced a business partnership with Holos Planning.
Article titled "親の認知症への備えに失敗 大事な法定後見人・家族信託" published in the Nikkei Business electronic edition.
Article "予測できた認知症への備えに失敗" published in Nikkei Money's feature on smart, conflict-free inheritance.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- 株式会社ファミトラfamitra.jp · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 株式会社ファミトラ do?
- Japanese provider of family trust (kazoku shintaku)设 setup support and trust supervisor services for aging households.
- Who are 株式会社ファミトラ's investors?
- 株式会社ファミトラ's investors include Coral Capital, DG Daiwa Ventures.
- Where is 株式会社ファミトラ headquartered?
- 株式会社ファミトラ is headquartered in Tokyo, JP.