Fundraising Fox

Understory

Madison, US · Founded 2012 · Delaware corporation · 8 known investors

understoryweather.com ↗

Understory provides insurance products powered by a proprietary weather risk model and network of ground-based sensors to assess and price severe weather risks globally. The company enables insurers to offer affordable coverage for weather-related losses and triggers automated payouts when severe weather is detected.

Climate TechInsurTechIoTin /understoryinc@understorywx

Founders & leadership

AK
Alexander KubicekExecutive Officer, Director, Promoter
GT
Gregory T. RobinsonDirector
BD
Bryan DowExecutive Officer, Director, Promoter30 Under 30 2019
AJ
Alexander JacobsExecutive Officer
SB
Steve BenfieldExecutive Officer
PW
Patricia WyngaardExecutive Officer
JA
Jack AlexanderExecutive Officer, Director
JM
Jim MarshallExecutive Officer, Director
PA
Puneet AgarwalDirector

Investors · 8

CSA Partners LLCMilwaukee
MS&AD VenturesMenlo Park · $500K – $3M
Prelude VenturesSan Francisco · $100K – $5M
RevolutionWashington, D.C. · $100K – $1M
True VenturesSan Francisco · $500K – $3Mvia Puneet Agarwal · board
VTF CapitalLas Vegas · $300K – $2M
Greenspring AssociatesreportedPortland
RRE VenturesreportedNew York · $5M – $15M

Competitors · 4

by search overlap
Inszoneinsurance4 shared keywordsInszone Insurance is an insurance agency providing personal and commercial insurance coverage to individuals and businesses.
Hub International4 shared keywords
Mapquest4 shared keywordsProvider of geographical information systems and services; acquired by America Online.
Amwins4 shared keywordsAmwins is a global specialty insurance distributor operating across brokerage, binding, underwriting, global risks, and benefits divisions, serving retail agencies and carriers with excess and surplus lines and reinsurance placements. It offers coverage across 12 industry and risk specialty practices and 130+ underwriting programs, with market access in over 150 countries.

Companies competing with Understory for the same Google search keywords, organic and paid, via search-intersection analysis.

Reported raises · per SEC filings

Form D private placements
▶$15MraisedApr 2024 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Puneet AgarwalDirector
  • Tim WoodwardDirector
  • Gregory RobinsonDirector
  • David LemontDirector
  • Alexander KubicekExecutive Officer, Director, Promoter
Offering amount
$15M
Amount sold
$15M
First sale
Nov 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$13.1MraisedJun 2023 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gregory RobinsonDirector
  • Puneet AgarwalDirector
  • David LemontDirector
  • Alexander KubicekExecutive Officer, Director, Promoter
Amount sold
$13.1M
First sale
May 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12MraisedAug 2022 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gregory T. RobinsonDirector
  • Bryan DowExecutive Officer
  • Alexander KubicekExecutive Officer, Director, Promoter
  • David LemontDirector
  • Puneet AgarwalDirector
Offering amount
$12.5M
Amount sold
$12M
First sale
Oct 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedAug 2020 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gerardo M. BalboniExecutive Officer
  • Raymond HarrisDirector
  • Craig IveExecutive Officer, Director
  • Greg DumontDirector
  • Alan GotthardtDirector
  • Armando CoronellDirector
  • John C. AlexanderExecutive Officer, Director
  • Larry MohlDirector
  • Amar DuggasaniDirector
Offering amount
$3M
Amount sold
$3M
Minimum investment
$50K
First sale
Jul 2020
Incorporated
Limited Liability Company, Georgia, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.7MraisedDec 2019 · 25 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Alan GodhartExecutive Officer
  • Jack AlexanderExecutive Officer, Director
  • Amar DuggasaniExecutive Officer, Director
  • Raymond HarrisDirector
  • Greg DuMontDirector
  • Louise WardExecutive Officer
  • Ahmad AslamiExecutive Officer
Offering amount
$8.4M
Amount sold
$5.7M
Minimum investment
$6.1K
First sale
Aug 2019
Incorporated
Limited Liability Company, Georgia, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.2MraisedJul 2019 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Alexander KubicekExecutive Officer, Director
  • Bryan DowExecutive Officer
  • David LemontDirector
  • Puneet AgarwalDirector
  • Gregoary T. RobinsonDirector
Offering amount
$8.5M
Amount sold
$7.2M
First sale
Apr 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.5MraisedNov 2018 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gregory T. RobinsonDirector
  • David LemontDirector
  • Alexander KubicekExecutive Officer, Director
  • Bryan DowExecutive Officer
  • Puneet AgarwalDirector
Offering amount
$8.2M
Amount sold
$7.5M
Minimum investment
$25K
First sale
Sep 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.7MraisedApr 2018 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Raymond HarrisDirector
  • Patty WyngaardExecutive Officer
  • Jack AlexanderExecutive Officer, Director
  • Jim MarshallExecutive Officer, Director
  • Steve BenfieldExecutive Officer
Offering amount
$6M
Amount sold
$5.7M
Minimum investment
$6.1K
First sale
Apr 2018
Incorporated
Limited Liability Company, Georgia, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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