Who founded Understanding Zoe?

Understanding Zoe was founded by Laetitia Andrac.

Who are Understanding Zoe's investors?

Understanding Zoe's investors include Techstars, Verge HealthTech Fund.

Where is Understanding Zoe headquartered?

Understanding Zoe is headquartered in Woolooware, AU.

Understanding Zoe

Techstars '24

Woolooware, AU · 2 known investors

Find your way into Understanding Zoe

955 people in our graph share verified history with the Understanding Zoe team — schools, employers, funds. One of them is your warm intro.

Rustyunlockedknows Laetitia Andrac · together at Techstars (overlapped)

×4knows the team · via Techstars

×6knows the team · via emlyon business school

knows the team · via Capgemini Consulting

Essential Shift provides business strategy, offerings design, and go-to-market guidance to impact-driven entrepreneurs, combining strategy consulting with intuitive mentoring practices. The founder serves solo entrepreneurs and small business owners seeking to scale without burnout.

Creator Economy Future of Work HR Tech SaaS

Founders & leadership

Laetitia Andrac inStrategy & Intuitive Business MentorLaetitia Andrac is a founder and business strategist with experience founding multiple companies. She authored "Light It, How to Trust your Intuition and Build a Thriving Business" and founded Essential Shift Consulting, a strategy firm serving entrepreneurs and business leaders. She currently leads Understanding Zoe, a neuroaffirming platform for coordinating care around neurodivergent children, which was accepted into Techstars Sydney in 2024.

Investors · 2

TechstarsBoulder · $220K

Verge HealthTech FundreportedSingapore · $500K – $1.5M

Competitors · 1

by search overlap

Vocal37 shared keywordsVocal is a creator platform that enables writers and artists to publish content and monetize their work through reader support and community engagement.

Companies competing with Understanding Zoe for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Understanding Zoe raises $770k for AI platform supporting neurodivergent kidssmartcompany.com.au · Nov 2025

Frequently asked questions

What does Understanding Zoe do?: Essential Shift provides business strategy, offerings design, and go-to-market guidance to impact-driven entrepreneurs, combining strategy consulting with intuitive mentoring practices. The founder serves solo entrepreneurs and small business owners seeking to scale without burnout.
Who founded Understanding Zoe?: Understanding Zoe was founded by Laetitia Andrac.
Who are Understanding Zoe's investors?: Understanding Zoe's investors include Techstars, Verge HealthTech Fund.
Where is Understanding Zoe headquartered?: Understanding Zoe is headquartered in Woolooware, AU.