Understanding Zoe
Techstars '24Woolooware, AU · Founded 2024 · 2 known investors
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Essential Shift provides business strategy, offerings design, and go-to-market guidance to impact-driven entrepreneurs, combining strategy consulting with intuitive mentoring practices. The founder serves solo entrepreneurs and small business owners seeking to scale without burnout.
Founders & leadership
Understanding Zoe was founded in 2024 by Laetitia Andrac.
LA

Laetitia AndracStrategy & Intuitive Business MentorLaetitia Andrac is a founder and business strategist with experience founding multiple companies. She authored "Light It, How to Trust your Intuition and Build a Thriving Business" and founded Essential Shift Consulting, a strategy firm serving entrepreneurs and business leaders. She currently leads Understanding Zoe, a neuroaffirming platform for coordinating care around neurodivergent children, which was accepted into Techstars Sydney in 2024.
Investors · 2
Techstarslisted by TechstarsBoulder · $220K
How we know: the Techstars portfolio · Not right? Tell us
Related companies · 1
Companies working in the same space as Understanding Zoe.
Frequently asked questions
- What does Understanding Zoe do?
- Essential Shift provides business strategy, offerings design, and go-to-market guidance to impact-driven entrepreneurs, combining strategy consulting with intuitive mentoring practices. The founder serves solo entrepreneurs and small business owners seeking to scale without burnout.
- Who founded Understanding Zoe?
- Understanding Zoe was founded by Laetitia Andrac in 2024.
- Who are Understanding Zoe's investors?
- Understanding Zoe's investors include Techstars, Verge HealthTech Fund.
- Where is Understanding Zoe headquartered?
- Understanding Zoe is headquartered in Woolooware, AU.


