TUNE was founded by LEE E BROWN, LUCAS R BROWN in 2013.

Who are TUNE's investors?

TUNE's investors include Icon Ventures.

How much funding has TUNE raised?

TUNE has disclosed $27M raised across 1 round.

Where is TUNE headquartered?

TUNE is headquartered in Seattle, US.

TUNE

Seattle, US · Founded 2013 · Delaware corporation · 117 employees on LinkedIn · 1 known investors

Find your way into TUNE

2,828 people in our graph share verified history with the TUNE team — schools, employers, funds. One of them is your warm intro.

Rich Wongunlockedknows LEE E BROWN · together at TUNE (overlapped)

×2knows the team · via Mobile Marketing Association

×9knows the team · via Techstars

TUNE is a cloud-based SaaS platform that enables advertisers, networks, and agencies to manage partner marketing relationships, including affiliate programs, influencers, content publishers, and business development partnerships. The platform provides tools for tracking, attribution, and scaling marketing partnerships across diverse business models.

AdTech Marketing Tech SaaS

Founders & leadership

TUNE was founded in 2013 by LEE E BROWN and LUCAS R BROWN.

LEE E BROWN Co-Founder2007–2020Lee Brown co-founded TUNE, a cloud-based partner marketing platform, alongside his twin brother Lucas over a decade ago. He brings 25+ years of computer programming experience, including 8 years of cloud architecture and 6 years of Golang development, and later founded Geeks In The Woods, a remote software engineering collective and venture studio in Alaska.

LUCAS R BROWN Co-Founder2007–2020Lucas Brown co-founded TUNE, a SaaS platform for digital marketing partnership management, which he grew to 360 employees and raised $35M from Accel Partners and Icon Ventures. He later co-founded Geeks in the Woods, a venture studio for SaaS companies based in Alaska.

Cynthia SenerPresident, Affiliate Marketing Group — CAKE | TUNE

Garth Harris COO, Affiliate Marketing Group — CAKE | TUNEGarth Harris has spent 15 years in SaaS and affiliate marketing, holding executive roles at TUNE including solution engineering, client services, professional services, and operations since 2015. As COO of the Affiliate Marketing Group, he oversees cross-functional teams across client enablement, technical support, and go-to-market initiatives.

PETER HAMILTON CEO and Chairman of the Board2011–2020Peter Hamilton is a technology executive who previously served as CEO of TUNE, a cloud-based platform for managing partner marketing relationships, which he grew to over $80M in ARR before its acquisition by Constellation Software in 2020. He currently leads Ad Innovation at Roku, overseeing consumer-facing ad experiences and self-serve ad platforms.

NIEK SANDERSStaff Software Engineer2017–2018

Board

RICHARD WONGBoard director

JEB MILLER Board directorGeneral Partner at Icon Ventures

Investors · 1

Icon Ventureslisted by Icon VenturesPalo Alto · $6M – $12M

How we know: Icon Ventures's portfolio page · funding news · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$27M disclosed across 1 round · 2014

▶$27MraisedJan 2015 · 6 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

PETER HAMILTONExecutive Officer, Director
RICHARD WONGDirector
LEE E BROWNExecutive Officer, Director, Promoter
LUCAS R BROWNExecutive Officer, Director, Promoter
JEB MILLERDirector
NIEK SANDERSExecutive Officer

Offering amount: $27M
Amount sold: $27M
First sale: Dec 2014
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 6

by search overlap

Impact107 shared keywordsimpact.com provides a partnership management platform that helps enterprises optimize and manage various types of business partnerships across multiple channels. The company serves growth-focused organizations looking to scale through technology-enabled partnership strategies.

AppsFlyer89 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.

Branch72 shared keywordsBranch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.

Singular70 shared keywordsSingular provides a marketing analytics platform that combines cost aggregation, mobile and cross-device attribution, fraud prevention, and creative analytics for marketing teams. It serves advertisers and agencies across industries including gaming, e-commerce, finance, travel, and web3.

Netezza68 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.

Firefox,62 shared keywordsMozilla is a global community organization that develops and maintains open-source internet infrastructure, including the Firefox web browser and Thunderbird email client, while advocating for internet openness, privacy, and user control. The organization also invests in responsible technology startups and creates open-source AI tools for developers.

Companies competing with TUNE for the same Google search keywords, organic and paid, via search-intersection analysis.

Acquisitions · 1

Early investors' stakes continue via these deals

Gigfairy

Gig economy startup; acquired by TUNE within 12 months of completing Alpha Startups.

Frequently asked questions

What does TUNE do?: TUNE is a cloud-based SaaS platform that enables advertisers, networks, and agencies to manage partner marketing relationships, including affiliate programs, influencers, content publishers, and business development partnerships. The platform provides tools for tracking, attribution, and scaling marketing partnerships across diverse business models.
Who founded TUNE?: TUNE was founded by LEE E BROWN, LUCAS R BROWN in 2013.
Who are TUNE's investors?: TUNE's investors include Icon Ventures.
How much funding has TUNE raised?: TUNE has disclosed $27M raised across 1 round.
Where is TUNE headquartered?: TUNE is headquartered in Seattle, US.