Trupanion
NASDAQ: TRUPSeattle, US · Founded 2000 · Delaware corporation · 1,044 employees on LinkedIn · 1 known investors
Find your way into Trupanion
145 people in our graph share verified history with the Trupanion team — schools, employers, funds. One of them is your warm intro.
Majed Al Sorourunlockedknows Tricia Plouf · together at Seattle University (overlapped)
×3knows the team · via University of Minnesota
×4knows the team · via Norwich Union Insurance
×4knows the team · via Seattle University
Trupanion provides pet health insurance for dog and cat owners. The company offers coverage for veterinary care and operates as a publicly listed insurer in North America.
Founders & leadership
Trupanion was founded in 2000 by Darryl Rawlings.
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Darryl RawlingsFounder
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Margi ToothinCEOMargi Tooth is CEO of Trupanion, a publicly listed pet health insurance provider serving dog and cat owners across North America. She has held leadership roles focused on growth and customer-facing operations.
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Tricia PloufinEVP, Pricing2023–2023Tricia Plouf is an executive with experience in finance and operations at high-growth, recurring-revenue technology companies, including as co-founder of adoro, a pet insurance provider. She previously served as CFO and COO of a public company.
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Mike BanksExecutive
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Howard RubinNamed on SEC filing
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Michael DoakNamed on SEC filing
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Asher BearmanNamed on SEC filing
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Jacqueline DavidsonNamed on SEC filing
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Gavin FriedmanNamed on SEC filing
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H. Hays LindsleyNamed on SEC filing
Board
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Murray LowBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$89M disclosed across 2 rounds · 2014–2020
▶$60MraisedNov 2020 · 1 investors · InsuranceRule 506(b)
▶$60MraisedNov 2020 · 1 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- Darryl RawlingsExecutive Officer, Director
- Howard RubinDirector
- Murray LowDirector
- Dan LevitanDirector
- Michael DoakDirector
- Asher BearmanExecutive Officer
- Robin FerraconeDirector
- Jacqueline DavidsonDirector
- Margaret ToothExecutive Officer
- Tricia PloufExecutive Officer
- Gavin FriedmanExecutive Officer
- H. Hays LindsleyDirector
- Offering amount
- $200M
- Amount sold
- $60M
- Sales commissions
- $7.5M
- Placement agents
- Guggenheim Securities, LLC
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$29MraisedJul 2014 · 7 investors · InsuranceRule 506(b)
▶$29MraisedJul 2014 · 7 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- Michael DoakDirector
- Peter BeaumontDirector
- Asher BearmanExecutive Officer
- H. Hays LindsleyDirector
- Mike BanksExecutive Officer
- Darryl RawlingsExecutive Officer, Director
- Glenn NovotnyDirector
- Howard RubinDirector
- Dan LevitanDirector
- Murray LowDirector
- Ted PhilipDirector
- Offering amount
- $29M
- Amount sold
- $29M
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Chewy25749 shared keywordsChewy is an online retailer for pet products and prescription medications, offering an Autoship subscription service and a pharmacy where licensed pharmacists coordinate with veterinarians to fill pet prescriptions. It serves pet owners with home delivery of pet supplies and medications.
Rover18004 shared keywordsRover Group operates online community marketplaces connecting pet owners with vetted pet care providers including sitters, dog walkers, groomers, and trainers across North America, Europe, and Australia. The platform serves the pet care industry through brands including Rover, Cat in a Flat, and Mad Paws, offering personalized services with trust and safety features.
Vcahospitals12571 shared keywordsVCA Animal Hospitals operates a national network of veterinary hospitals providing primary care, specialty care, emergency care, urgent care, and boarding services for pets. The company combines advanced medical technology and procedures with compassionate care for pet owners and their animals.
Wagwalking12145 shared keywordsWag! is a marketplace that connects pet owners with local pet caregivers for services including dog walking, drop-in visits, pet sitting, and boarding. The platform vets caregivers through background checks and provides real-time updates and communication tools for pet owners to monitor their pets during service.
Companies competing with Trupanion for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Trupanion (TRUP) Draws Fresh Analyst Support, Is The Upside Already Priced In? - Simply Wall St Newssimplywall.st · Jul 2026Frequently asked questions
- What does Trupanion do?
- Trupanion provides pet health insurance for dog and cat owners. The company offers coverage for veterinary care and operates as a publicly listed insurer in North America.
- Who founded Trupanion?
- Trupanion was founded by Darryl Rawlings in 2000.
- Who are Trupanion's investors?
- Trupanion's investors include Maveron.
- How much funding has Trupanion raised?
- Trupanion has disclosed $89M raised across 2 rounds.
- Where is Trupanion headquartered?
- Trupanion is headquartered in Seattle, US.