Truebill
AcquiredYC W16YC Top CompanySilver Spring, US · Founded 2015 · Delaware corporation · 225 employees · 12 known investors
Rocket Money (formerly Truebill) is a personal finance application that helps users manage subscriptions, set budgets, and track savings goals. The platform serves individual consumers seeking to better control their spending and achieve financial peace of mind.
Also known as Rocket Money
Founders & leadership· Y Combinator alumni (W16)
Truebill was founded in 2015 by Yahya Mokhtarzada, Haroon Mokhtarzada, and Idris Mokhtarzada.
Board
Investors · 12
Reported raises · per SEC filings
Form D private placements$84.5M disclosed across 4 rounds · 2018–2021
▶$45MraisedJun 2021 · 11 investors · Other TechnologyRule 506(b)
- Avneet PujjiDirector
- Todd BoehlyDirector
- Ben MalkaDirector
- Yahya MokhtarzadaExecutive Officer, Director
- Haroon MokhtarzadaExecutive Officer, Director
- Nathan NiparkoDirector
- Offering amount
- $45M
- Amount sold
- $45M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$14.9MraisedDec 2020 · 13 investors · Other TechnologyRule 506(b)
- Haroon MokhtarzadaExecutive Officer, Director
- Yahya MokhtarzadaExecutive Officer, Director
- Albert AzoutDirector
- Todd BoehlyDirector
- Offering amount
- $15M
- Amount sold
- $14.9M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$17MraisedDec 2020 · 8 investors · Other TechnologyRule 506(b)
- Haroon MokhtarzadaExecutive Officer, Director
- Yahya MokhtarzadaExecutive Officer, Director
- Albert AzoutDirector
- Todd BoehlyDirector
- Offering amount
- $17M
- Amount sold
- $17M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.6MraisedAug 2018 · 53 investors · Other TechnologyRule 506(b)
- Cesar LeeDirector
- Haroon MokhtarzadaExecutive Officer, Director
- Yahya MokhtarzadaExecutive Officer
- Offering amount
- $7.7M
- Amount sold
- $7.6M
- First sale
- Aug 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Rocket Money, operating at the truebill.com domain, is a consumer personal finance application that consolidates a user's checking, savings, credit card and investment accounts in one place. Its core features include automatic detection and tracking of recurring subscriptions and bills, spending breakdowns by category, balance alerts when a checking account falls below a set threshold or credit spending runs high, and budgeting tools.
Beyond the free tier, the product offers a paid Premium plan that adds assisted subscription cancellation, an automated savings plan that sets money aside based on learned spending habits and aims to help users avoid overdraft fees, net worth tracking, shared accounts and unlimited budgets. Additional features include access to credit reports and credit-score change alerts, and a concierge service that identifies bills that can be reduced and negotiates rates with providers on the user's behalf.
Business model
Freemium consumer subscription: a free account-linking, subscription-tracking and spend-tracking tier, with a paid Premium tier that adds cancellation assistance, automated savings, net worth tracking, shared accounts, unlimited budgets and human support.
Paid Premium subscription plan layered on a free product, alongside a bill-negotiation concierge service.
Traction
The website states the service has more than 10 million members and cites thousands of five-star user reviews.
▸Full profile — market position, technology, go-to-market
Market position
Consumer subscription-management and budgeting app positioned as an all-in-one money app combining visibility, savings automation and bill reduction services.
Technology
Account aggregation via linked checking, savings, credit card and investment accounts, an algorithm that identifies recurring subscriptions and bills from transaction data, alerting on balance and credit-spend thresholds, and automated savings logic that learns a user's habits to time and size transfers.
Go-to-market
Direct-to-consumer mobile app distribution, with sign-up and app download prompts on the website, free-tier acquisition converting to Premium, and user reviews and press mentions used as social proof.
Individual consumers managing everyday household finances, including those seeking to identify and cancel unwanted subscriptions, budget their spending, monitor credit and build savings.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Truebill for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Truebilltruebill.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Truebill do?
- Rocket Money (formerly Truebill) is a consumer personal-finance app for subscription tracking, budgeting and bill negotiation.
- Who founded Truebill?
- Truebill was founded by Yahya Mokhtarzada, Haroon Mokhtarzada, Idris Mokhtarzada in 2015.
- Who are Truebill's investors?
- Truebill's investors include Y Combinator, Accel, Bessemer Venture Partners, DVC, Evolution VC Partners, Firebolt Ventures Management Company, Llc, MaC Venture Capital, NKM Capital and 4 more.
- How much funding has Truebill raised?
- Truebill has disclosed $84.5M raised across 4 rounds.
- Where is Truebill headquartered?
- Truebill is headquartered in Silver Spring, US.