TRUCK IT IN
Karachi, PK · Founded 2020 · 11 known investors
TruckItIn operates a freight and logistics platform offering live shipment tracking, fleet management, and analytics, along with a shared-inbox customer service tool for teams. It serves shippers across industries including FMCG, agriculture, chemicals, construction, tires, furniture, pharma, and footwear.
Also known as Truck It In · TruckItIn
Founders & leadership
Investors · 11
Also in the syndicate · 5
Company profile
researched Aug 2026Truck It In is a Karachi-based road freight technology platform that connects shippers with truckers in Pakistan. Through a web dashboard and mobile applications, customers book shipments, track trips live, access fleet capacity and review analytics on ongoing and completed shipments as well as planning for future dispatches. The shipper-facing product includes shared team inboxes, live tracking, rate comparison, access to a vetted fleet and insights/analytics; the trucker-facing product offers direct access to loads without broker commission, fleet efficiency tools and round-trip assurance.
Alongside the marketplace, the company sells a "Business Solutions" offering that combines its technology with outsourced operational services for trucking and logistics businesses: live trip tracking and reporting, partner (driver) onboarding, partner verification and background checks, payment recovery, business development and lead generation, and 24/7 complaint management. Industries served include FMCG, agriculture, chemicals, construction, tires, furniture, pharma and footwear.
Founding story
Truck It In was launched in August 2020 by Muhammad Sarmad Farooq, Raza Afzal and Haider Navid, three colleagues who previously worked together at Dubai-based ride-hailing company Careem.
Business model
The company operates a digital marketplace matching shippers' loads with truckers, positioning itself between the two sides of a fragmented road freight market and removing broker commissions for carriers. It additionally provides managed back-office and operational services to logistics customers on a demo/enterprise engagement basis.
Sources describe marketplace freight brokerage between shippers and truckers plus paid business-solutions services (tracking and reporting, onboarding, verification, payment recovery, lead generation, complaint management); pricing terms are not disclosed.
Traction
Company materials cite 5,000+ trips per day, 400+ daily partner onboardings, 250+ daily partner verifications, over $100,000 in payment recovery services daily, 300+ leads generated per day and 600 daily complaint-management resolutions; an earlier service description cites a team tracking 500+ trips daily. At the time of the February 2022 seed round the company reported 37x revenue growth over the prior year and presence in 100+ trade lanes.
Latest developments
In February 2022 the company announced a $13 million seed round led by Global Founders Capital and Fatima Gobi Ventures, taking total funding to $17.5 million, with proceeds earmarked for business expansion and hiring, particularly engineers for product development.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes Pakistan as one of the largest road freight markets in the Middle East and North Africa, representing a $25 billion annual opportunity, and aims to be the central platform for the country's road freight. Its February 2022 seed round was reported as the largest seed round for a logistics startup in the MENA/MENAP region and Pakistan.
Combines a booking and live-tracking technology platform with hands-on operational services such as driver onboarding, verification, payment recovery and complaint management, and markets direct load access to truckers without broker commissions.
Technology
A multi-platform stack comprising a web dashboard and mobile applications for booking and tracking shipments, with real-time trip tracking, MIS and data analytics, and AI-enabled features marketed as part of an integrated logistics platform.
Go-to-market
Direct sales and demo requests through the website for business customers, self-service booking and vehicle registration flows for shippers and truckers, and outbound lead generation teams. Growth is described in terms of expansion of trade lanes and digital penetration.
Shippers ranging from small teams to large enterprises across FMCG, agriculture, chemicals, construction, tires, furniture, pharma and footwear, and SME truckers and fleet owners. The company frames its addressable base as Pakistan's roughly three million SME businesses and SME truckers, which it says make up about 80% of the supply market.
Geography
Headquartered in Karachi, Pakistan, with operations across Pakistani road freight trade lanes.
History
Following its 2020 launch, the company closed a $4.5 million pre-seed in 2021, assembled from $1.5 million raised in April 2021 and $3 million in September 2021. In February 2022 it announced a $13 million seed round jointly led by Global Founders Capital and Fatima Gobi Ventures, bringing total capital raised to $17.5 million. The company said revenue grew 37x over the preceding year and that it had expanded into more than 100 trade lanes.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company reported expanding into 100+ trade lanes and 37x revenue growth over the prior year.
The Karachi-based road freight platform announced a $13 million seed round, reported as the largest seed round for a logistics startup in the MENA region and Pakistan, taking total funding to $17.5 million. Proceeds are earmarked for business expansion and hiring across functions, with a focus on engineers.
$13M source ↗
The company was launched in August 2020 by Muhammad Sarmad Farooq, Raza Afzal and Haider Navid, who previously worked together at Careem.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- TRUCK IT INtruckitin.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TRUCK IT IN do?
- Karachi-based road freight platform connecting shippers with SME truckers across Pakistan.
- Who are TRUCK IT IN's investors?
- TRUCK IT IN's investors include ADB Ventures, Amaana Capital, Fatima Gobi Ventures, PICUS CAPITAL, Reflect Ventures, Wamda Capital.
- Where is TRUCK IT IN headquartered?
- TRUCK IT IN is headquartered in Karachi, PK.