Treet

Treet operates a branded resale (recommerce) platform that enables consumer brands to launch and run their own secondhand shops rather than ceding resale activity to third-party marketplaces. The platform bundles four stackable resale models: peer-to-peer resale, in which a brand's customers buy and sell items from one another for cash or brand credit; trade-in, in which customers send items back to the brand or to Treet's network of fulfillment partners to be listed; off-price/Brand Direct, in which brands list excess inventory, samples, production units and imperfect stock; and returns, in which items that cannot be restocked are rerouted to the resale site. Brands can enable one or several models and configure floor pricing and payout options.

Operationally, Treet handles site setup, listing approvals, item verification, customer support, shipping, dispute resolution, seller payouts and reporting, and integrates with Shopify through an API that pulls product catalogs, order history, product descriptions, stock images and retail prices so sellers can list items directly from their purchase history. Listings are reviewed before going live and purchases are covered by a buyer guarantee the company calls Treet Protection. Treet also runs an automated marketing engine that includes AI-driven shopping recommendations, price-drop alerts, in-search-of buyer/seller matching, post-purchase and abandoned-cart messaging, and the Treet Shop cross-brand directory of resale shops; the company states this Treet-driven marketing generates roughly 25-30% of sales on its sites.

The company says it powers recommerce for more than 250 global brands and has launched more than 150 unique resale programs, publishing customer case studies across apparel, denim, footwear, bedding, ceramics, bags and other categories.

Founding story

Treet was co-founded by CEO Jake Disraeli, who in 2021 described the main obstacle to adoption as brand hesitancy about promoting used items at lower margins, and framed the opportunity as letting brands participate in resale markets where their customers were already transacting on third-party platforms. The company went through Techstars, which was among its earliest investors.

Business model

Treet sells its resale platform to consumer brands on a software-and-services basis, taking a share of resale transactions. On peer-to-peer sales, sellers who choose cash receive 80% of the selling price, with the remainder split between Treet and the brand; sellers who instead take brand credit can receive a gift card worth up to 110% of the sale value, at the brand's discretion. On Brand Direct (off-price) inventory, the brand earns about 90% of the item's sale price, paid out as an initial 80% once the item is received and verified by the buyer and the remaining 10% through biweekly disbursements alongside peer-sale earnings. The company emphasizes low upfront cost to the brand, with the platform positioned to be profitable for the brand from launch.

Transaction-based commissions on resale sales run through brand-operated Treet sites, including a take on peer-to-peer cash and credit payouts and a share of Brand Direct off-price sales.

Traction

Treet reports powering recommerce for 250+ global brands, 150+ unique resale programs launched, a 92% customer satisfaction score, and an average of 22 days from onboarding kickoff to first dollar of resale revenue. Published customer outcomes include $2M in resale revenue in 10 months and 259x ROI for Portland Leather Goods; $200K in resale GMV in the first 10 months and 19x ROI for Heath; $400K+ in attributed resale revenue in the first six months and 500+ peer-to-peer listings at launch for Tecovas; $100K+ in resale revenue in under two months and an 80% Brand Direct sell-through rate for Pact; 110x ROI and 22% net-new users for Nooworks; 15x ROI for Freedom Rave Wear; 8,481% ROI and 4,000+ sales in four months for Howler Brothers; and 5% of total revenue attributed to resale for Ministry of Supply. In 2021 the company said 30% of buyers on Treet had not previously purchased from the brand; more recent site figures cite 51% of resale shoppers being new to the brand.

Latest developments

Recent company publications focus on scaling branded resale as an off-price and returns channel, including analyses of resale cannibalization across 200+ brands on the platform, growth of new-with-tags inventory competing with traditional off-price retail, a 2025 branded resale recap, and post-holiday strategies for monetizing returns and overstock. The site now advertises recommerce for 250+ global brands and resale store launches in under 30 days.