Fundraising Fox
Traackr
San Francisco, US · Founded 2011 · Delaware corporation · 3 known investors
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Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
Founders & leadership
Traackr was founded in 2011 by Pierre-Loic Assayag and David Chancogne.
PA
Pierre-Loic AssayagCo-Founder and CEOBefore starting Traackr in 2008, he founded the consultancy Ignesis and held senior project management roles at Optaros, INVIVIA and Viant Corp. His earlier career included project management at PSA Peugeot-Citroën and a marketing role at Procter & Gamble.
DC
David ChancogneCo-founder · Board of directorsDavid Chancogne is an executive officer and director at Traackr, an influencer marketing platform that helps brands discover creators, manage campaigns, and measure ROI.
LD
Lisa DonnellyChief Operations & Financial Officer2008–2013Lisa Donnelly is an executive at Traackr, an influencer marketing platform for brands. She has experience in leadership roles at startups and mid-sized companies, with background in marketing, operations, and strategic planning.
Board
RV
Robbie Vann-AdibeBoard director
JT
Jerome TernynckBoard director
Investors · 3
LaunchCapitallisted by LaunchCapitalBoston · $50K – $150K
How we know: LaunchCapital's portfolio page · the VCSheet dataset · Not right? Tell us
SaaS Capitallisted by SaaS CapitalSeattle
How we know: funding news · press coverage · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$8.8M disclosed across 4 of 5 rounds · 2012–2020
▶$6.3MraisedJan 2018 · 2 investors · Other TechnologyRule 506(b)
▶$6.3MraisedJan 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Emily DeMeloExecutive Officer
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $6.3M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.1MraisedApr 2017 · 26 investors · Other TechnologyRule 506(b)
▶$2.1MraisedApr 2017 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- David ChancogneExecutive Officer, Director
- Pierre-Loic AssayagExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$260.9KraisedNov 2014 · 5 investors · Other TechnologyRule 506(b)
▶$260.9KraisedNov 2014 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $260.9K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$145KraisedFeb 2012 · 3 investors · Other TechnologyRule 506(b)
▶$145KraisedFeb 2012 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lisa DonnellyExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Pierre-Loic AssayagExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $145K
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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LaterLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
InfluencityInfluencity provides an all-in-one influencer marketing platform that enables brands and agencies to manage campaigns through data-driven insights, including tools for influencer discovery, campaign management, and social media inbox functionality. The platform serves brands and agencies globally seeking to streamline influencer marketing operations.
Stack InfluenceStack Influence operates a micro influencer marketing platform that matches brands with creators using psychographic, demographic, and geographic data, handling product shipping, creative briefs, and campaign management. It generates user-generated content and testimonials for brands, provides full UGC rights and real-time analytics, and converts top creators into ambassador or affiliate programs.
Impact Holdingsimpact.com provides a partnership management platform that helps enterprises optimize and manage various types of business partnerships across multiple channels. The company serves growth-focused organizations looking to scale through technology-enabled partnership strategies.
HypeAuditorHypeAuditor provides an influencer marketing platform for brands, offering automated tools to analyze, plan, track, and report on campaigns. Features include competitor campaign analysis, brand safety vetting of influencers, audience affinity analysis, brand-mention search, and influencer relationship management.
AspireAspire is an influencer marketing platform that helps brands build communities of ambassadors, influencers, and affiliates to promote products at scale. It serves e-commerce and consumer brands running social commerce and creator marketing campaigns.
Companies working in the same space as Traackr.
In the news
Frequently asked questions
- What does Traackr do?
- Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
- Who founded Traackr?
- Traackr was founded by Pierre-Loic Assayag, David Chancogne in 2011.
- Who are Traackr's investors?
- Traackr's investors include LaunchCapital, SaaS Capital, Western Technology Investment.
- How much funding has Traackr raised?
- Traackr has disclosed $8.8M raised across 4 of its 5 known rounds.
- Where is Traackr headquartered?
- Traackr is headquartered in San Francisco, US.