Traackr
San Francisco, US · Founded 2011 · Delaware corporation · 2 known investors
Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
Creator EconomyMarketing TechSaaS
Founders & leadership
Traackr was founded in 2011 by Pierre-Loic Assayag and David Chancogne.
PA
Pierre-Loic AssayagCo-founder
DC
David ChancogneCo-founder
ED
Emily DeMeloinExecutive
LD
Lisa DonnellyNamed on SEC filing
Board
RV
Robbie Vann-AdibeBoard director
JT
Jerome TernynckBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$8.8M disclosed across 4 rounds · 2012–2017
▶$6.3MraisedJan 2018 · 2 investors · Other TechnologyRule 506(b)
▶$6.3MraisedJan 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Emily DeMeloExecutive Officer
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $6.3M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.1MraisedApr 2017 · 26 investors · Other TechnologyRule 506(b)
▶$2.1MraisedApr 2017 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- David ChancogneExecutive Officer, Director
- Pierre-Loic AssayagExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$260.9KraisedNov 2014 · 5 investors · Other TechnologyRule 506(b)
▶$260.9KraisedNov 2014 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $260.9K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$145KraisedFeb 2012 · 3 investors · Other TechnologyRule 506(b)
▶$145KraisedFeb 2012 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lisa DonnellyExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Pierre-Loic AssayagExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $145K
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
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Sprout Social227 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Upfluence197 shared keywordsUpfluence is an AI-powered influencer marketing platform that lets ecommerce brands discover creators, run and manage campaigns, track sales and ROI, and pay creators in one system. It integrates with tools like Shopify, WooCommerce, Klaviyo, and Amazon, and includes an AI co-pilot called Jaice that recommends creators and drafts outreach.
Later189 shared keywordsLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
Influencity182 shared keywordsInfluencity is a platform for discovering, managing, and analyzing influencer marketing campaigns, with features for social media management, social listening, and community engagement across 200M+ creators and 100M+ content sources.
Stack Influence164 shared keywordsStack Influence operates a micro influencer marketing platform that matches brands with creators using psychographic, demographic, and geographic data, handling product shipping, creative briefs, and campaign management. It generates user-generated content and testimonials for brands, provides full UGC rights and real-time analytics, and converts top creators into ambassador or affiliate programs.
Impact159 shared keywordsimpact.com offers an AI-powered platform for managing partnership marketing programs, unifying affiliate, creator/influencer, and customer referral programs in one dashboard. It provides tools for partner discovery, recruitment, contracting, payment, tracking, fraud protection, and performance optimization for brands.
HypeAuditor149 shared keywordsHypeAuditor provides an influencer marketing platform with analytical reports and fraud detection for creators on Instagram, TikTok, Twitch, X (Twitter), and YouTube. It offers influencer vetting across 35+ metrics, custom market and competitor research, and influencer relationship management tools for marketers and brands.
Aspire108 shared keywordsAspire is an influencer marketing platform that helps brands build communities of ambassadors, influencers, and affiliates to promote products at scale. It serves e-commerce and consumer brands running social commerce and creator marketing campaigns.
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Frequently asked questions
- What does Traackr do?
- Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
- Who founded Traackr?
- Traackr was founded by Pierre-Loic Assayag, David Chancogne in 2011.
- Who are Traackr's investors?
- Traackr's investors include LaunchCapital, SaaS Capital.
- How much funding has Traackr raised?
- Traackr has disclosed $8.8M raised across 4 rounds.
- Where is Traackr headquartered?
- Traackr is headquartered in San Francisco, US.