Traackr
San Francisco, US · Founded 2011 · Delaware corporation · 2 known investors
Find your way into Traackr
62 people in our graph share verified history with the Traackr team — schools, employers, funds. One of them is your warm intro.
Michael Steibunlockedknows Pierre-Loic Assayag · together at ESCP (overlapped)
×5knows the team · via ESCP
×3knows the team · via Optaros
×3knows the team · via PSA - Peugeot-Citroen
Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
Founders & leadership
Traackr was founded in 2011 by Pierre-Loic Assayag and David Chancogne.
PA
Pierre-Loic AssayaginCo-Founder and CEOBefore starting Traackr in 2008, he founded the consultancy Ignesis and held senior project management roles at Optaros, INVIVIA and Viant Corp. His earlier career included project management at PSA Peugeot-Citroën and a marketing role at Procter & Gamble.
DC
David ChancogneinCo-founder · Board of directorsDavid Chancogne is an executive officer and director at Traackr, an influencer marketing platform that helps brands discover creators, manage campaigns, and measure ROI.
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Emily DeMeloinCFO
LD
Lisa DonnellyinChief Operations & Financial Officer2008–2013
Board
RV
Robbie Vann-AdibeBoard director
JT
Jerome TernynckBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$8.8M disclosed across 4 rounds · 2012–2017
▶$6.3MraisedJan 2018 · 2 investors · Other TechnologyRule 506(b)
▶$6.3MraisedJan 2018 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Emily DeMeloExecutive Officer
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $6.3M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.1MraisedApr 2017 · 26 investors · Other TechnologyRule 506(b)
▶$2.1MraisedApr 2017 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- David ChancogneExecutive Officer, Director
- Pierre-Loic AssayagExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$260.9KraisedNov 2014 · 5 investors · Other TechnologyRule 506(b)
▶$260.9KraisedNov 2014 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robbie Vann-AdibeDirector
- Jerome TernynckDirector
- Pierre-Loic AssayagExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $260.9K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$145KraisedFeb 2012 · 3 investors · Other TechnologyRule 506(b)
▶$145KraisedFeb 2012 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lisa DonnellyExecutive Officer, Director
- David ChancogneExecutive Officer, Director
- Robbie Vann-AdibeDirector
- Pierre-Loic AssayagExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $145K
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapModash268 shared keywordsModash provides a platform for influencer marketing teams to automatically track creator content and campaign performance across social media, with integrated Shopify sales attribution to measure ROI without manual data collection.
Sprout Social227 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Upfluence197 shared keywordsUpfluence provides a platform for influencer marketing that helps brands connect with content creators and manage campaigns. The platform serves brands and marketing teams across multiple geographies.
Later189 shared keywordsLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
Influencity182 shared keywordsInfluencity provides an all-in-one influencer marketing platform that enables brands and agencies to manage campaigns through data-driven insights, including tools for influencer discovery, campaign management, and social media inbox functionality. The platform serves brands and agencies globally seeking to streamline influencer marketing operations.
Stack Influence164 shared keywordsStack Influence operates a micro influencer marketing platform that matches brands with creators using psychographic, demographic, and geographic data, handling product shipping, creative briefs, and campaign management. It generates user-generated content and testimonials for brands, provides full UGC rights and real-time analytics, and converts top creators into ambassador or affiliate programs.
Impact159 shared keywordsimpact.com provides a partnership management platform that helps enterprises optimize and manage various types of business partnerships across multiple channels. The company serves growth-focused organizations looking to scale through technology-enabled partnership strategies.
HypeAuditor149 shared keywordsHypeAuditor provides an influencer marketing platform for brands, offering automated tools to analyze, plan, track, and report on campaigns. Features include competitor campaign analysis, brand safety vetting of influencers, audience affinity analysis, brand-mention search, and influencer relationship management.
Aspire108 shared keywordsAspire is an influencer marketing platform that helps brands build communities of ambassadors, influencers, and affiliates to promote products at scale. It serves e-commerce and consumer brands running social commerce and creator marketing campaigns.
Companies competing with Traackr for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Traackr do?
- Traackr provides an influencer marketing platform that helps brands analyze creator data, discover and organize creators, run AI-assisted campaign workflows, and measure performance and ROI. It serves global enterprises and DTC brands across industries such as beauty, fashion, food and beverage, and retail.
- Who founded Traackr?
- Traackr was founded by Pierre-Loic Assayag, David Chancogne in 2011.
- Who are Traackr's investors?
- Traackr's investors include LaunchCapital, SaaS Capital.
- How much funding has Traackr raised?
- Traackr has disclosed $8.8M raised across 4 rounds.
- Where is Traackr headquartered?
- Traackr is headquartered in San Francisco, US.