Topline Pro
YC W21New York City, US · Founded 2020 · 28 employees · Hiring · 7 known investors
Topline Pro provides AI-powered tools to help local service professionals like roofers, landscapers, and contractors get discovered online, manage customer relationships, and grow their businesses. The platform combines website building, lead management, customer messaging, reviews, and payment processing designed specifically for home service small businesses.
Also known as Dwelling · ProPhone · Dwelling Management
Founders & leadership· Y Combinator alumni (W21)
Topline Pro was founded in 2020 by Nick Ornitz and Shannon Kay.
Investors · 7
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Topline Pro is a New York-based software company that sells an AI-driven marketing, sales and operations platform to home service professionals such as landscapers, painters, plumbers, roofers, cleaners, remodelers and general contractors. The product is organized around three functions the company describes as "get work, win work, get paid": a custom, continuously optimized website with on-page and off-page SEO, Google Business Profile management, automated blog and social posting, and review collection; inbound lead handling including 24/7 call answering, job qualification, instant lead response and quoting; and back-office tools covering projects, scheduling, invoicing, card and ACH payments through a branded homeowner payment portal, and automated payment collections.
The platform is fronted by an assistant the company calls Sidekick, available over chat and voice, which drafts social posts, answers calls, builds quotes from a customer-specific "Scope Library" trained on the pro's past quotes, converts quotes to invoices and chases unpaid invoices. Topline Pro positions itself as neither a DIY website tool nor a lead marketplace: customers are discovered directly by homeowners and own the customer relationship, with no marketplace layer taking margin. The company originated as ProPhone, a video-chat service connecting plumbers with homeowners, and pivoted to the current website-and-growth product, which launched as a subscription in January 2022.
Company-reported traction includes more than 6,000 small businesses on the platform, 78,000 five-star reviews collected and over $1.2 billion in booked revenue generated for customers; at the time of the August 2025 Series B the booked-business figure cited was $655 million across pros in all 50 U.S. states.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 6
by search overlapCompanies competing with Topline Pro for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 8
primary sources listed
- Topline Protoplinepro.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Topline Pro do?
- AI-native platform that helps home service professionals get discovered online, win jobs and get paid.
- Who founded Topline Pro?
- Topline Pro was founded by Nick Ornitz, Shannon Kay in 2020.
- Who are Topline Pro's investors?
- Topline Pro's investors include AltaIR Capital, Bonfire Ventures, Flybridge Capital Partners, Forerunner Ventures, Northzone, Y Combinator, BBG Ventures.
- Where is Topline Pro headquartered?
- Topline Pro is headquartered in New York City, US.








