Fundraising Fox

Topline Pro

YC W21

New York City, US · Founded 2020 · 28 employees · Hiring · 7 known investors

Topline Pro provides AI-powered tools to help local service professionals like roofers, landscapers, and contractors get discovered online, manage customer relationships, and grow their businesses. The platform combines website building, lead management, customer messaging, reviews, and payment processing designed specifically for home service small businesses.

Also known as Dwelling · ProPhone · Dwelling Management

AI & Machine LearningEnterprise SoftwareSaaSUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W21)

Topline Pro was founded in 2020 by Nick Ornitz and Shannon Kay.

NONick Ornitz
Nick OrnitzinFounderHe has worked in construction technology consulting with a focus on go-to-market and sales strategy, holds a degree in chemical engineering from Cornell University, and completed one year at Harvard Business School before joining his current company full-time.30 Under 30 2024
SKShannon Kay
Shannon Kayin𝕏FounderShannon Kay is co-founder and Chief Product Officer at ProPhone. She is pursuing a dual degree in Engineering Sciences and MBA from Harvard University and has background experience in data, analytics, and systems engineering.30 Under 30 2024

Investors · 7

Funding

SEC filings, press & company announcements
  • Undisclosed amountSeries BAug 2025 · 2 sources
    Source ↗
  • Undisclosed amountSeries AJul 2023
    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Topline Pro is a New York-based software company that sells an AI-driven marketing, sales and operations platform to home service professionals such as landscapers, painters, plumbers, roofers, cleaners, remodelers and general contractors. The product is organized around three functions the company describes as "get work, win work, get paid": a custom, continuously optimized website with on-page and off-page SEO, Google Business Profile management, automated blog and social posting, and review collection; inbound lead handling including 24/7 call answering, job qualification, instant lead response and quoting; and back-office tools covering projects, scheduling, invoicing, card and ACH payments through a branded homeowner payment portal, and automated payment collections.

The platform is fronted by an assistant the company calls Sidekick, available over chat and voice, which drafts social posts, answers calls, builds quotes from a customer-specific "Scope Library" trained on the pro's past quotes, converts quotes to invoices and chases unpaid invoices. Topline Pro positions itself as neither a DIY website tool nor a lead marketplace: customers are discovered directly by homeowners and own the customer relationship, with no marketplace layer taking margin. The company originated as ProPhone, a video-chat service connecting plumbers with homeowners, and pivoted to the current website-and-growth product, which launched as a subscription in January 2022.

Company-reported traction includes more than 6,000 small businesses on the platform, 78,000 five-star reviews collected and over $1.2 billion in booked revenue generated for customers; at the time of the August 2025 Series B the booked-business figure cited was $655 million across pros in all 50 U.S. states.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 6

by search overlap
Jobber236 shared keywordsJobber provides software for scheduling, invoicing, and client management for home service businesses. The platform helps service-based entrepreneurs manage administrative tasks and operations across multiple locations.
Quo (fka OpenPhone)177 shared keywordsQuo is a cloud-based business communication platform that provides a modern phone system for small businesses to connect with customers and manage relationships. The product targets small business owners who need professional communication tools to scale operations and compete effectively.
HouseCall Pro142 shared keywordsHousecall Pro is a software platform for service-based businesses (HVAC, plumbing, electrical, cleaning, junk removal, and appliance repair) to manage scheduling, dispatching, invoicing, and customer communication. The platform serves home service professionals and contractors across 50+ industries.
AlienVault109 shared keywordsAT&T is a telecommunications provider offering wireless mobile plans, smartphones, and related connectivity services to consumers. It sells devices such as the Samsung Galaxy line alongside mobile phone plans and switching offers.
Zenbusiness97 shared keywordsZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services. The platform serves business owners at all stages, from first-time LLC filers to established companies managing bookkeeping and regulatory requirements.
Nextdoor (NYSE: 2021)92 shared keywordsNeighborhood social network; IPO 2021

Companies competing with Topline Pro for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Topline Pro do?
AI-native platform that helps home service professionals get discovered online, win jobs and get paid.
Who founded Topline Pro?
Topline Pro was founded by Nick Ornitz, Shannon Kay in 2020.
Who are Topline Pro's investors?
Topline Pro's investors include AltaIR Capital, Bonfire Ventures, Flybridge Capital Partners, Forerunner Ventures, Northzone, Y Combinator, BBG Ventures.
Where is Topline Pro headquartered?
Topline Pro is headquartered in New York City, US.