Tive

Tive is a Boston-based supply chain visibility company that combines sensor-equipped trackers, cloud software and monitoring services to give shippers real-time data on where shipments are and what condition they are in. Its trackers determine location via cellular, GPS and WiFi and record conditions such as temperature, humidity, shock, light exposure and tilt; data is streamed to the Tive Platform, where users create shipments from templates, set custom alerts, view a real-time alert map, generate validated shipment reports for claims and compliance, and analyze lane and carrier performance through Tive Reveal. An API and webhooks allow shipment data to be pushed into transportation management systems and business intelligence tools.

The product line spans reusable and single-use trackers, paper-thin Tive Tags that log end-to-end cargo temperature, and Tive Intelligence, which detects risk, triggers alerts and automates response workflows. A 24/7 live monitoring team works with customers and carriers when shipment issues arise. The platform is sold in Essential, Plus and Premium tiers, with higher tiers adding multi-tracker shipments, ETAs and geofence alerts, API and webhook access, custom dashboards, ocean and air multi-mode visibility, smart route deviation alerts and SSO.

Tive serves use cases including pharmaceutical and vaccine shipments, food and beverage perishables, and high-value cargo exposed to theft risk. The company describes itself as covering hardware, software and people, and reports certifications to global standards.

Founding story

Tive was founded in 2015 by Krenar Komoni, a chip designer by training who emigrated from Kosovo to the United States at 17 and attended high school in Vermont. Komoni initially built the product without outside financial support, attracting paying pilot customers on a limited budget before raising external capital to scale. Rob Stevens is identified as co-founder and Chief Revenue Officer at the time of the 2017 seed round.

Business model

Tive sells a full-stack offering consisting of hardware trackers, a cloud-based visibility platform delivered in tiered subscriptions (Essential, Plus, Premium), and services including 24/7 live monitoring. Single-use trackers remove the need for customers to manage, maintain, recharge or return devices, though returns are encouraged through discounts on future orders.

Revenue comes from tracker hardware sales and platform subscriptions sold in feature tiers, with monitoring and support services attached; the company reported $29 million in annual recurring revenue in April 2022.

Traction

Customer count grew from roughly 350 companies in April 2022 to more than 900 businesses by February 2025, after adding 350 new customers in 2024. Annual recurring revenue was $29 million in April 2022 with a projection of $50 million by year end, following 570% revenue growth in 2020. Headcount went from 22 employees in December 2020 to 120 in April 2022, with a stated plan to reach 300 by the end of 2022. The company reported nearly doubling tracker recycling rates in 2024 under its Green Program.

Latest developments

In February 2025 Tive announced a $40 million Series C led by WiL and Sageview Capital with participation from AVP, RRE Ventures, Two Sigma Ventures, Qualcomm Ventures, Fifth Wall, Supply Chain Ventures and Sorenson Capital, earmarked for advanced tracking sensors, software platform expansion and global reach. Recent company content focuses on disposable GPS trackers for freight, cargo theft economics and regional freight crime data.