Therify

Therify operates an in-network mental health platform sold to employers. It builds custom networks of in-network therapists for a client's employees and their families, adds vetted coaches and wellness and DEIB programming, and layers a digital care navigation service in which a dedicated navigator handles insurance verification, scheduling, and follow-through on the member's behalf. Providers in the network are hand-selected and vetted by Therify's clinical team, and matching is supported by care navigation technology intended to pair members with culturally competent providers who are in their health plan network.

The employer engagement is structured as a three-step program: a design phase in which Therify evaluates an organization's wellbeing needs and configures a clinically-backed solution, an implementation phase with tracking of engagement and outcomes, and a reporting phase in which a Therify wellbeing expert reviews results with the client. The company positions the product as an alternative or complement to traditional employee assistance programs and to fragmented collections of point wellness vendors, with the stated aim of reducing out-of-network utilization for self-insured employers while improving access.

Therify also runs a provider-side offering. Clinicians can join as Therify providers to receive referrals, with subscription pricing listed at $39 per month or $369 per year per provider, including referrals, custom marketing tools, social media training, and customer support. The company publishes editorial content including interviews with workplace wellbeing leaders and awareness-month articles, and offers a gift membership option.

Founding story

Co-founders Warren Sadler and James Edward Murray were motivated by the deaths of their fathers. Murray's difficulty finding a mental health provider while dealing with grief and depression convinced him access to care should be easier, while Sadler, initially hesitant about therapy, came to see accessible care as a way to work through his own grief. That shared experience led to the creation of Therify as a platform partnering with employers to provide affordable, timely mental health care.

Business model

Therify sells an employer-facing mental health benefit, contracting with companies that make the platform available to employees and their families; it also operates a subscription offering for clinicians who join the provider network at $39 per month or $369 per year per provider in exchange for referrals and marketing support.

Employer contracts for the wellbeing program plus per-provider subscription fees ($39/month or $369/year); a gift membership option is also offered.

Traction

The company reports zero client churn, 92% of employees reporting improved mental health outcomes, roughly $1,260 in cost savings per employee who uses Therify, 4x higher engagement than employee assistance programs, typical access to care within 48 hours, and 90% of users feeling more positive about their workplace. Named employer customers include Indeed, Omnicom Media, Thumbtack, Critical Mass, and Flexport.

Latest developments

In a November 2024 podcast interview published by the Nashville Entrepreneur Center, the co-founders described expansion plans extending beyond mental health, with Murray stating that in-network care should be accessible across all forms of care and pointing to a future where finding a provider for any health service is seamless and affordable.