The Essential
YC W17San Francisco, US · Founded 2018 · 11 employees · 2 known investors
The Essential connects consumers directly to home goods manufacturers, eliminating retail intermediaries and markups while maintaining product quality. The company sells luxury home furnishings at reduced prices by sourcing directly from factories.
Also known as Move · Movebutter
ConsumerDirect to ConsumerE-commerceMarketplacesFood TechUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (W17)
The Essential was founded in 2018 by Chai Mishra.
CM
Chai MishrainFounder/CEO
Investors · 2
Competitors · 4
by search overlapWayfair1200 shared keywordsWayfair is an online retailer for home goods, selling furniture, decor, lighting, rugs, mattresses, appliances, kitchenware, and home improvement products to consumers. It operates multiple brands including AllModern, Birch Lane, Joss & Main, and Perigold, and offers design services, financing, and delivery.
1Stdibs474 shared keywords1stDibs is an online marketplace for curated luxury goods, including furniture, jewelry, art, and fashion, connecting buyers with vetted sellers. It offers purchase protections such as authenticity guarantees, money-back guarantees, and price matching.
Shopmy444 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
AptDeco414 shared keywordsAptDeco is an online marketplace where users buy and sell used furniture with integrated delivery services. The platform targets individuals in the apartment and home furnishing market, addressing pain points around scams, logistics, and environmental waste in secondhand furniture sales.
Companies competing with The Essential for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does The Essential do?
- The Essential connects consumers directly to home goods manufacturers, eliminating retail intermediaries and markups while maintaining product quality. The company sells luxury home furnishings at reduced prices by sourcing directly from factories.
- Who founded The Essential?
- The Essential was founded by Chai Mishra in 2018.
- Who are The Essential's investors?
- The Essential's investors include Dorm Room, Y Combinator.
- Where is The Essential headquartered?
- The Essential is headquartered in San Francisco, US.