Tetra Insights

Tetra Insights operates a user research and interview platform that covers the qualitative research workflow in a single product: defining a study and screener criteria, sourcing and scheduling participants, capturing and transcribing sessions, analyzing them, and sharing results. Its TetraBot component joins Zoom or Google Meet calls automatically from a user's calendar and transcribes in real time, with speaker detection, timestamps and support for more than 40 languages; sessions can also be set up manually. Analysis features include AI theme extraction across interviews, chat with transcripts, automatic and manual tagging, and cross-project search, with each finding cited to the underlying quote and timestamp.

Outputs are packaged for stakeholders as exportable reports, highlight reels and shareable video clips that can be viewed without a Tetra account. Additional capabilities include templates for interview guides, discussion guides, screeners and research plans, AI-generated study documents, collaborative annotation and a shared moderator/scribe Live Notes workspace, team analytics, and custom roles, audit logging and access controls. The company positions the product for teams handling sensitive data, citing ISO 27001 certification, GDPR compliance, data encryption and isolation, and a commitment not to use customer data to train AI models.

At the time of its 2021 Series A the company described itself as an all-in-one research operations platform for enterprise user research, used by researchers, UX designers and product managers, with customers including Yara International and Segment.

Founding story

The company was founded by experienced research and data entrepreneurs; Michael Bamberger is co-founder and CEO and has described the company's mission as enabling customer-centricity at any scale.

Business model

Subscription software sold on self-serve tiers plus an enterprise plan, with a usage-based add-on for participant recruitment.

Published plans are billed per month with annual billing discounts of up to 13%: Personal at $7/month for one user, Small Team at $37/month for five users, Pro Team at $97/month for ten users and Team Unlimited at $197/month for 25 users; Enterprise pricing is custom and covers 200+ users with data isolation, SSO, SCIM, unlimited custom roles, audit logs, a dedicated CSM and sourcing discounts. Participant sourcing is an add-on priced in credits at $75 per credit — $37.50 per B2C participant (0.5 credits), $75 per B2B participant (1 credit) and $150 per Tetra-screened participant (2 credits), with discounted enterprise rates. All plans include unlimited uploads, transcription and AI analysis.

Traction

The company reports thousands of users at companies of all sizes and a 4.6/5 G2 rating; at the time of its Series A it named Yara International and Segment among users, and a Segment product lead described using the platform to share qualitative research insights in product development.

Latest developments

The current product emphasizes AI features including auto-tagging, transcript chat, theme extraction, AI-generated research documents, highlight reels and smart search, together with ISO 27001 certification, and is sold on tiered self-serve plans from $7/month through a custom-priced enterprise tier.