Tarfin

Jai Kisan is an India-based financial services provider focused on rural borrowers. It offers three main product lines: loans for farmers, positioned as available without bank queues or collateral and disbursed in as little as ten minutes; a retailer product called BharatKhata, distributed through a mobile app, under which the company pays the bills of retailers' customers when those customers do not pay on time; and supply chain financing and working capital for MSMEs and corporate clients, which are handled through direct engagement with the company's team.

The company describes its offering as built in India for rural India, and reports having worked with 800,000 farmers and 100,000 rural businesses, with coverage of more than 5,000 pin codes across 11 or more Indian states. Its capital base includes both financial investors and strategic investors, though the specific parties are not named on the company's site.

Business model

Jai Kisan extends credit to rural end users and businesses across several formats: direct farm loans, a retailer-facing receivables/bill-payment product (BharatKhata), and supply chain and working capital financing for MSMEs and corporates.

Traction

The company reports that 800,000 farmers and 100,000 rural businesses have worked with it, and that it serves more than 5,000 pin codes across 11 or more Indian states.