Tango Technology
San Francisco, US · Founded 2020 · Delaware corporation
Tango is a browser extension that automatically captures workflows and turns them into step-by-step how-to guides with screenshots and highlights, which teams can share, embed in knowledge bases, and turn into automations. It targets companies driving digital adoption across web-based tools such as CRM, ERP, and HRIS systems.
Founders & leadership
Tango Technology was founded in 2020 by Brian Shultz, Ken Babcock, and Dan Giovacchini.
BS

Brian ShultzCo-founder
KB
Ken BabcockCo-founder
DG
Dan GiovacchiniCo-founder
Board
ZD
Zach DeWittBoard director
Reported raises · per SEC filings
Form D private placements$4M disclosed across 1 round · 2023
▶$4MraisedNov 2023 · 4 investors · Other TechnologyRule 506(b)
▶$4MraisedNov 2023 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Brian ShultzExecutive Officer, Director
- Ken BabcockExecutive Officer, Director
- Dan GiovacchiniExecutive Officer, Director
- Zach DeWittDirector
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Nov 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapScribe866 shared keywordsScribe automatically captures and documents work processes, converting institutional knowledge into accessible workflows that teams and AI agents can reference. The platform enables organizations to identify inefficiencies, scale best practices, and integrate workflow data with AI tools for training and automation.
Whale565 shared keywordsWhale is an AI-powered platform for documenting, sharing, and managing standard operating procedures (SOPs) and process documentation. It offers tools for capturing processes, role-based training flows, quizzes, an AI chat assistant, and integrations, aimed at helping teams onboard new hires and maintain a centralized source of truth.
Whatfix495 shared keywordsWhatfix builds a digital adoption platform that delivers in-app, contextual guidance, self-service support, and usage analytics on top of enterprise software such as ERP and CRM systems. It serves large enterprises across industries including banking, healthcare, insurance, education, and the public sector to speed user onboarding, feature adoption, and change management.
Atlassian448 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
ClickUp391 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.
SafetyCulture359 shared keywordsSafetyCulture develops a workplace operations platform used by frontline teams to conduct inspections, report issues, and manage safety and quality processes.
Archbee313 shared keywordsArchbee is a documentation and knowledge portal platform that enables teams to create, organize, and share technical documentation with customers and internal users. It provides API documentation, in-app guides, FAQs, and knowledge bases with features like AI-powered search, SEO optimization, and integration capabilities.
Guidde280 shared keywordsGuidde builds an AI-powered video documentation platform that lets anyone create, edit, publish, and share how-to guides for software and processes without design or video skills. It combines multiple video-creation steps into a single tool aimed at organizations producing product and process documentation.
Companies competing with Tango Technology for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Tango Technology do?
- Tango is a browser extension that automatically captures workflows and turns them into step-by-step how-to guides with screenshots and highlights, which teams can share, embed in knowledge bases, and turn into automations. It targets companies driving digital adoption across web-based tools such as CRM, ERP, and HRIS systems.
- Who founded Tango Technology?
- Tango Technology was founded by Brian Shultz, Ken Babcock, Dan Giovacchini in 2020.
- How much funding has Tango Technology raised?
- Tango Technology has disclosed $4M raised across 1 round.
- Where is Tango Technology headquartered?
- Tango Technology is headquartered in San Francisco, US.





