talkshoplive

TalkShopLive operates a live shopping platform that combines video streaming with in-stream purchasing. Its website presents a schedule of live and upcoming shows alongside a product catalog, and viewers can add items to a cart or place preorders while watching a broadcast or its replay. The company describes its underlying technology as patented shoppable embedded point-of-sale technology, positioning the platform as a single environment for streaming, watching and shopping.

Programming skews heavily toward entertainment and publishing merchandise. Listed shows and products include autographed music releases on CD and vinyl from artists such as Kenny Chesney, Alex Warren, Sheryl Crow, Riley Green, Dolly Parton, Carly Pearce, Everlast, Foghat, Maddie & Tae, Micky Dolenz and George Strait, as well as signed books and memoirs from authors including Jaclyn Smith, Dave Mustaine, Eric Ripert and Kristy Woodson Harvey. Non-celebrity sellers also host shows, and at least one large retailer, Walmart, appears as a scheduled broadcaster. Listed items are typically priced in the roughly $12-$40 range.

Beyond its consumer-facing storefront, the platform offers resources for sellers and developers, including developer API documentation and a Shopify app, plus help and support channels and customer feedback mechanisms such as an NPS survey.

Business model

TalkShopLive provides the platform on which brands, retailers, artists, authors and other sellers host livestreamed shows and sell products directly to viewers through an embedded checkout, with orders including in-stock items and preorders.

Traction

Show replays on the site display view counts, with individual broadcasts ranging from roughly 1,000 views to about 846,200 for a Dolly Parton signed-product show and about 356,200 for a Kenny Chesney album show. The site states that more than 2,800 people have joined its notification mailing list.