Direct to Consumer Startups

An online store selling newborn and baby products, including organic swaddles, foldable baby bathtubs, bibs, white noise machines, and water thermometers. It also publishes parenting tips on infant care such as swaddling and bathing.

1 investor

Laundryou is a Korean clean-beauty skincare brand selling facial and body care products such as cleansers, toners, mists, sunscreens, and pore-care items, positioned around a "skin protection/hygiene" concept. Products are sold direct to consumers through the brand's official online shop.

1 investor

Sirloin is a South Korean premium Korean beef (hanwoo) B2C brand that sells 1++/1+ grade beef, dry- and wet-aged cuts, and holiday gift sets via dawn delivery. It uses data-based quality standardization to manage marbling, aging, and grading, along with its own P.R.O. aging technique.

1 investor

Socialbean operates its own consumer brands focused on baby and infant products as well as living and kitchen goods, including Firgi, Attipas, Nimomnemom, and Normal Life. It also runs its own e-commerce platforms, Kidsmile and HOTT, and is based in South Korea.

1 investor

Prinker makes a device that applies temporary tattoo designs to skin using cosmetic ink cartridges; users select from thousands of designs or create their own, then use the handheld roller to apply the tattoo instantly after priming the skin.

1 investor

Forbeaut is a Korean e-commerce store selling beauty and hair-care products, such as volumizing hair sprays and hair-related devices, sold to consumers through online channels including Naver Pay.

1 investor

Hinok makes a hand wash formulated with steam-distilled Jeju Hinoki cypress water and mild, naturally derived cleansers, marketed as antibacterial, low-irritation, and free of artificial fragrance or colorant. The product is sold directly to consumers with a refill-pouch system to reduce plastic use.

1 investor

Breezm designs and sells eyeglasses in various styles and materials including titanium, wire, polymer, and acetate frames. The company offers a range of prescription and sunglasses products marketed primarily in South Korea.

1 investor

Oisix is a Japanese food company that delivers safe, high-quality food ingredients and supports home dining through various services. It operates as a social enterprise in the food sector aiming to make quality meals more accessible.

1 investor

Provider of low-cost clear aligner (mouthpiece) orthodontic treatment in Japan, offering plans starting from ¥1,760/month with treatment completed in as little as one month. The service operates through a network of partner dental clinics and delivers aligners to patients' homes to reduce clinic visits.

1 investor

nosh is a subscription meal-delivery service offering frozen prepared dishes designed by registered dietitians and chefs, with every menu item held to standards of 30g or less carbohydrates and 2.5g or less salt. It targets busy consumers in Japan seeking convenient health management, offering 100+ rotating menu items delivered ready to heat in a microwave.

1 investor

MUSCAT GROUP (formerly Rice Curry) is a Japanese company operating SNS/social media marketing support, community media, SaaS, and consumer beauty brands, running several subsidiaries across marketing and product lines. Listed publicly in June 2024, it groups businesses in social media marketing, media production, and cosmetics/oral care brands.

1 investor

MIKI HOUSE is a Japanese childrenswear brand that designs and sells clothing, shoes, underwear, skincare, and accessories for babies and children, along with picture books and maternity-related products. It operates an online store and produces items through domestic factories, and also runs childcare experience spaces and an online parenting community.

1 investor

Viomi makes home water filtration and purification products — including reverse osmosis purifiers, under-sink filters, and water filter pitchers — along with related home appliances such as espresso machines and ice makers. The company (NASDAQ: VIOT) sells consumer water and kitchen hardware to households in the United States.

1 investor

Neiwai is a direct-to-consumer intimate apparel brand that manufactures seamless bras with adaptive fit technology designed for comfort and invisible wear under clothing.

1 investor

I-ne is a beauty company that develops and sells consumer beauty and personal care products under a "Social Beauty Innovators" philosophy focused on customer experiences. It operates in the beauty industry with an emphasis on combining business and sustainability strategies.

1 investor

LUNDATTE is a conditioning wear brand offering high-waist boxer shorts designed to keep the abdomen warm without tight compression or slipping. Its domestically manufactured products target runners, business professionals, and others focused on performance and physical conditioning.

1 investor

Morght is a Japanese company focused on sleep and recovery products, operating the sleep brand "NELL" which sells pocket-coil mattresses, wooden bed frames, bedding, and recovery wear. Its products target consumers seeking better sleep and fatigue recovery.

1 investor

paintory operates on-demand custom apparel and merchandise production, offering companies branded "Swag" and original apparel with no inventory risk through made-to-order manufacturing and dedicated corporate e-commerce stores. It provides business clients end-to-end services from design and production to delivery, including corporate gifting programs.

1 investor

Tokyo Base operates select shop and fashion brand businesses, running multiple retail concepts including STUDIOUS, UNITED TOKYO, PUBLIC TOKYO, and others across Japan and international markets. The company creates and distributes Japanese fashion brands globally through physical storefronts and aims to promote "Made in Japan" fashion products worldwide.

1 investor

Tashinam manufactures premium kitchen knives, primarily petty knives, produced by master craftspeople in Seki, Gifu Prefecture. The company markets its knives to home cooks and gift-buyers based on superior sharpness, ease of maintenance using corrosion-resistant stainless steel, and claimed improvements to food flavor through precise cutting.

1 investor

Kibera is a Japan-based custom shoe brand that designs and sells semi-customized footwear tailored to individual women's foot shapes, sizes, and concerns. The company combines measurement data and design technology to deliver shoes for women seeking both comfort and aesthetic appeal.

1 investor

A Japanese consumer brand that sells skincare and beauty products online, organized into product series such as Derma Laser and The Derma. It offers direct-to-consumer cosmetics through its e-commerce site.

1 investor

Nohana is a mobile app that enables users to create photobooks, photo cards, and other photo items from smartphone or cloud photos. The service targets families and individuals who wish to preserve memories, offering a monthly subscription model where the first item is free after paying only shipping costs.

1 investor