Direct to Consumer Startups

Vital Bites produces probiotic and health supplement chews for dogs, formulated with research-backed ingredients to address digestive, skin, and joint health issues. The products are manufactured in the EU and sold direct-to-consumer across Europe.

1 investor

Vital Plan sells herbal supplements and nutrient formulas aimed at supporting cellular health and overall wellness, including its RESTORE180 program for people managing chronic health challenges. The company markets direct-to-consumer wellness products developed around botanical extracts.

1 investor

Vital Proteins is a consumer wellness brand that makes collagen-based nutrition supplements marketed to support hair, skin, bones, and joints. Its products are sold as powders and other formats aimed at everyday wellness routines.

1 investor

Vive produces cold-pressed, USDA organic wellness shots in variety packs formulated with functional ingredients like ginger, turmeric, and mushrooms. The brand targets consumers seeking daily nutrition and wellness products with no added sugar.

1 investor

vly develops plant-based foods made from pea protein, positioned as nutritious and low-sugar alternatives to conventional and oat-based products. The company runs its own lab to research and improve its plant-based product line, marketed primarily to German consumers.

1 investor

Vosges is a chocolate maker founded in 1998 that produces artisanal chocolate using globally sourced ingredients, presented with a focus on storytelling and high-art packaging. Its products combine proprietary dark and milk chocolate with ingredients such as high-phenolic olive oil, hazelnuts, curry powder, honey, and edible gold leaf.

1 investor

Voylla is an Indian fashion jewellery brand that designs and sells handcrafted ethnic and contemporary pieces, including necklaces, earrings, bracelets, rings, anklets, and men's pendants inspired by traditional Rajasthani and Indian motifs. It sells directly to consumers through its online store.

1 investor

A telehealth company offering Tirzepatide, a once-weekly injectable medication that acts on GLP-1 and GIP hormone receptors to control appetite, regulate blood sugar, and support weight loss. It markets prescription metabolic and weight-management treatments to consumers.

1 investor

Vitamins is a consumer brand selling dietary supplements such as vitamin D3, multivitamin complexes, and Omega 3-6-9, marketed to support immunity, bone health, skin, nails, and hair. Products are sold to end consumers through online marketplaces.

1 investor

VU Custom provides an end-to-end customization platform that enables brands to offer real-time 3D/2D product visualization, program management, and order fulfillment for customizable products. The platform serves ecommerce brands and retailers who want to enable direct-to-consumer customization experiences without building the infrastructure themselves.

1 investor

W1NNAS is a German startup that makes oral nicotine-free pouches containing caffeine, taurine, and vitamins designed to deliver rapid energy and focus for athletes and professionals. The pouches deliver effects within 15 minutes through oral mucosal absorption and are marketed as alternatives to energy drinks and coffee.

1 investor

Wagamama is a fast-casual restaurant chain serving Asian-inspired noodle bowls and fresh dishes, founded in London in 1992 and now operating globally. The company emphasizes open kitchens, hand-prepared meals, and a communal dining atmosphere.

1 investor

Wakuli is a coffee retailer that sources directly from farmers, emphasizing fair pricing for growers and sustainable practices as an alternative to conventional coffee industry models. The company sells specialty coffee beans and cold brew equipment, with sourcing from farming communities in Honduras.

1 investor

Walker Edison sells modern furniture for indoor and outdoor spaces, offering pieces for various rooms and styles with features like free shipping, easy assembly, and product warranties.

1 investor

Walko is an Indian food company that manufactures and sells ice creams, kulfis, frozen desserts, and thick shakes under several brands, distributed through food delivery, quick commerce, and modern retail channels. It serves consumers pan-India as well as institutional buyers in the hospitality and catering industry.

1 investor

Wander + Ivy sells single-serve, individually bottled wines sourced from vineyards around the world, offered directly to consumers online. Its product line includes varietals such as a California Cabernet and curated bestseller gift sets.

1 investor

Wang Xiaolu is a Chinese snack brand specializing in flavored chicken feet (tiger-striped chicken feet) and related marinated products, sold through online and offline retail channels nationwide. The company operates manufacturing facilities and has over 450 employees.

1 investor

WarmOven is an online bakery selling customized cakes and baked goods for occasions such as birthdays, anniversaries, weddings, farewells, and gender reveals. It offers themed and flavored cakes with personalization and home delivery, serving customers in India.

1 investor

Washswat operates an on-demand laundry service in South Korea using mobile app technology and smart factory operations to provide transparent pricing and efficient garment care. The company offers subscription-based laundry services, dry cleaning, and related offerings to consumers through a pickup and delivery model.

1 investor

The Watchbox is a luxury watch retailer offering pre-owned watches, new watches from premium brands like Rolex and Patek Philippe, and buy/sell/trade services across multiple physical locations.

1 investor

waterdrop sells sugar-free "Getränkewürfel" (drink cubes) made with natural extracts and vitamins that dissolve in water to flavor it, aiming to reduce plastic and help people drink more water. The consumer beverage brand sells directly to customers online and through retail partners, with a global community of over 5 million customers.

1 investor

Waterhaul recovers and recycles marine plastics — particularly discarded fishing gear ("ghost gear") — from the UK coastline into a traceable recycled polymer used to make consumer products such as sunglasses, litter-picking tools, and utility knives. It sells these recycled goods direct to consumers and partners with brands and charities on products made from its recycled material.

1 investor

Wazi Vision designs and manufactures high-quality prescription eyewear in Uganda, combining modern frame designs with African-inspired artistry and sustainable materials. The company distributes eyewear across Uganda and East Africa through hospitals, optical stores, and distributors, with a focus on affordability and accessibility.

1 investor

We Are Knitters sells knitting and crochet kits that include yarn, needles, an auxiliary needle, a textile label, and a step-by-step digital pattern accessed via QR code, aimed at hobbyist knitters from beginners to advanced. The company also offers online video tutorials and ships internationally from warehouses in the US and Germany.

1 investor