Sure

Sure builds insurance infrastructure that carriers, brands, marketplaces, software companies, MGAs and TPAs use to distribute and administer digital insurance programs under their own brand. The platform covers the policy lifecycle: underwriting and rating against a carrier's released rates and filings, binding on filed authority, policy issuance, premium and commission payments including carrier sweeps and refunds, coverage verification, claims (FNOL intake, triage and settlement) and renewal servicing. The company describes these functions as AI components (Underwriting AI, Rating AI, Payments AI, Verify AI, Claims AI, Service AI) whose actions are exposed as tools that AI agents can call, with human adjusters supervising exceptions rather than routine work, and with rating factors recorded in an auditable ledger.

Earlier public descriptions characterize Sure as an insurance infrastructure provider offering APIs that let companies embed insurance into their existing digital products and sell policies to consumers through a fully digital, paperless flow. Sure launched its first enterprise SaaS product in early 2016 and has served financial services and fintech customers, with insurance programs built on its infrastructure spanning use cases such as auto insurance offered at the point of an online vehicle purchase and business insurance offered alongside a new business bank account.

Founding story

Company materials trace the idea to a flight from San Francisco to Las Vegas during which CEO Wayne Slavin experienced severe turbulence and considered the difficulty of buying insurance on the spot, such as life insurance before boarding. He then built a proprietary consumer app for purchasing insurance quickly, which evolved into the company's broader digital insurance mission.

Business model

Sure operates as a software and infrastructure provider rather than a risk carrier: it supplies the technology layer while the carrier retains 100% of underwriting authority. Partners sign programs that Sure implements and runs end to end, including rating, binding, payments, servicing and claims, on a whitelabeled basis under the partner's brand.

Sure has been described as an enterprise SaaS business, having launched its first enterprise SaaS product in early 2016. Its investors have characterized it as a software play that generates revenue for both insurers and brands without Sure taking underwriting risk.

Traction

Reported customers include Farmers Insurance, Chubb, Intuit, Betterment, Revolut and Carvana, several automotive manufacturers and a leading global credit card network; Jewelers Mutual has publicly described selecting Sure to bring its jewelry insurance product to market. As of October 2021 the company had 80 employees, up more than 50% year over year, claimed profitability since 2019 and said ARR had grown more than 3x annually over the prior several years.

Latest developments

Sure now markets itself as an AI-native, whitelabeled insurance platform in which underwriting, rating, payments, verification, claims and servicing are delivered as AI components callable by agents. Jewelers Mutual has publicly announced selecting Sure to deliver its jewelry insurance product digitally.