Super Circle

Supercircle is a supply chain technology and reverse logistics company serving the post-sale economy for apparel, footwear and home textiles. It provides brands with take-back, trade-in and inventory-recovery programs, then sorts, routes and processes the collected units toward resale, donation or recycling. The categories it handles include post-consumer clothing, shoes and bedding as well as excess inventory, damages, returns, samples and end-of-season stock.

The company positions itself as the connective tissue between consumers, retailers, logistics providers and recyclers, taking end-of-life textiles from consumers rather than focusing on post-industrial waste. It accepts categories many take-back programs decline, notably intimates and close-to-skin garments, which are often excluded over contamination concerns. Collected garments are processed into clean fibers intended for reuse in new products, and the company has said its longer-term aim is a system in which a brand's own waste becomes input material for its future products.

As of 2026 the company reported more than 10 million textiles diverted from landfill, more than $50 million returned to partner profit-and-loss statements and more than 100 brands on its platform, and cited a $170 billion opportunity in unmanaged inventory, unrecovered supply chain costs and untapped revenue held on brand balance sheets.

Founding story

Stuart Ahlum and Chloe Songer met through work in China's fashion and footwear industry, where they identified the limitations of the linear take-make-waste model in apparel supply chains. That experience led them to build SuperCircle as a platform for reverse logistics and textile waste management aimed at converting those supply chains into circular systems.

Business model

Supercircle operates a platform and physical reverse-logistics network for brands and retailers, collecting post-consumer garments and unsold or unsellable merchandise and routing each unit to resale, donation or recycling. Brand-facing programs include consumer trade-in and take-back schemes, in which participating retailers issue store credit to customers who send items back, while the company also processes excess inventory, damages, returns, samples and end-of-season stock.

Recovery of value from post-sale goods for brand partners through resale, donation and recycling channels; the company reports having returned more than $50 million to partner profit-and-loss statements.

Traction

Reported more than one million garments recycled as of late 2023, with monthly throughput of about 150,000 garments and a stated goal of one million per month within six months. By 2026 the company reported more than 10 million textiles diverted from landfill, more than $50 million returned to partner P&Ls and more than 100 brands on the platform.

Latest developments

In April 2026 Supercircle was featured in a New York Times article on textile recycling and the take-back economy. In May 2026 three company leaders spoke at Trellis Impact '26 in San Francisco, with co-founder and CEO Chloe Songer on the mainstage keynote alongside Nike, Meta, Google and NVIDIA speakers, and co-founder and COO Stuart Ahlum and Chief Commercial Officer Katie Tobias leading breakout sessions.