Sugarfina
Las Vegas, US · Founded 2012 · Delaware corporation · 3 known investors
Founders & leadership
Sugarfina was founded in 2012 by Joshua Resnick and Rosie O'Neill.
JR
Joshua ResnickCo-founder
RO
Rosie O'NeillCo-founder
BG
Brian GarrettExecutive
FR
Fiona RevicExecutive
SL
Scott LaPortaExecutive
Board
PL
Paul L KesslerBoard director
DD
Diana Derycz-KesslerBoard director
BR
Bennett RosenthalBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$39.2M disclosed across 6 of 7 rounds · 2014–2026
▶$5MraisedAug 2026 · 28 investors · OtherRule 506(c)
▶$5MraisedAug 2026 · 28 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Scott LaPortaExecutive Officer, Director
- Brian GarrettExecutive Officer
- Fiona RevicExecutive Officer
- Diana Derycz-KesslerDirector
- Paul L KesslerDirector
- Offering amount
- $5M
- Amount sold
- $5M
- Sales commissions
- $18K
- Proceeds to insiders
- $100K
- Placement agents
- FINALIS SECURITIES LLC
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$4.3MraisedAug 2026 · 98 investors · OtherRule 506(c)
▶$4.3MraisedAug 2026 · 98 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Scott LaPortaExecutive Officer, Director
- Brian GarrettExecutive Officer
- Fiona RevicExecutive Officer
- Diana Derycz-KesslerDirector
- Paul L KesslerDirector
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- Proceeds to insiders
- $50K
- First sale
- Mar 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$835KraisedAug 2026 · 25 investors · OtherRule 506(c)
▶$835KraisedAug 2026 · 25 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Scott LaPortaExecutive Officer, Director
- Brian GarrettExecutive Officer
- Fiona RevicExecutive Officer
- Diana Derycz-KesslerDirector
- Paul L KesslerDirector
- Offering amount
- $25M
- Amount sold
- $835K
- Minimum investment
- $25K
- Finders' fees
- $272.5K
- Placement agents
- MZ Digital, LLC, AICapitalRaising.com
- First sale
- Jul 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$24.2MraisedDec 2025 · 9 investors · OtherRule 506(b)
▶$24.2MraisedDec 2025 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brian GarrettExecutive Officer
- Paul L KesslerDirector
- Fiona RevicExecutive Officer
- Scott LaPortaExecutive Officer, Director
- Diana Derycz-KesslerDirector
- Offering amount
- $24.2M
- Amount sold
- $24.2M
- First sale
- Nov 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4MraisedOct 2016 · 1 investors · OtherRule 506(b)
▶$4MraisedOct 2016 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ResnickExecutive Officer, Director
- Rosie O'NeillDirector
- Bennett RosenthalDirector
- Offering amount
- $6M
- Amount sold
- $4M
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$9MofferedOct 2015 · OtherRule 506(b)
▶$9MofferedOct 2015 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ResnickExecutive Officer, Director
- Rosie O'NeillExecutive Officer, Director
- Bennett RosenthalDirector
- Offering amount
- $9M
- Minimum investment
- $100K
- Incorporated
- Limited Liability Company, Delaware, 2012
- Federal exemptions
- 06b
▶$825KraisedOct 2014 · 13 investors · OtherRule 506(b)
▶$825KraisedOct 2014 · 13 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ResnickExecutive Officer, Director
- Rosie O'NeillExecutive Officer, Director
- Amount sold
- $825K
- First sale
- Oct 2014
- Incorporated
- Limited Liability Company, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlapOrientaltrading1508 shared keywordsOriental Trading is an online retailer selling party supplies, craft materials, classroom decor, and seasonal items such as Halloween and holiday products, often in bulk. It serves consumers, teachers, and event planners looking for budget-friendly decorations and activity kits.
Instacart1198 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Goldbelly1076 shared keywordsGoldbelly is an online marketplace that ships iconic foods, meals, desserts, regional specialties, and gourmet food gifts from restaurants and local shops to customers across the United States. It connects consumers nationwide with well-known and local food makers for delivery straight to their door.
Companies competing with Sugarfina for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who founded Sugarfina?
- Sugarfina was founded by Joshua Resnick, Rosie O'Neill in 2012.
- Who are Sugarfina's investors?
- Sugarfina's investors include Halogen Ventures Management Company Llc, Montage Capital, Great Hill Partners.
- How much funding has Sugarfina raised?
- Sugarfina has disclosed $39.2M raised across 6 of its 7 known rounds.
- Where is Sugarfina headquartered?
- Sugarfina is headquartered in Las Vegas, US.