Sugar
4 known investors
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Laura Buhlerunlockedknows Kaushik Mukherjee · together at McKinsey & Company (overlapped)
×6knows the team · via Goldman Sachs
×2knows the team · via McKinsey & Company
×2knows the team · via Oracle Corporation
knows the team · via Deutsche Bank
SUGAR Cosmetics is a beauty brand offering makeup and skincare products aimed at women. It curates and sells cosmetics across a range of styles directly to consumers.
Founders & leadership
KM
Kaushik MukherjeeinCo-founder & Chief Operating OfficerKaushik Mukherjee is an engineer from BITS Pilani and management graduate from IIM Ahmedabad who worked at McKinsey & Co before founding SUGAR Cosmetics, a direct-to-consumer beauty brand. He has previously launched and shut down an e-commerce venture and an online insurance portal.
VS
Vineeta SinghinCo-founder · CEOVineeta Singh is co-founder and CEO of SUGAR Cosmetics, a beauty brand offering makeup and skincare products to consumers in India. She holds degrees from IIT Madras and IIM Ahmedabad, and previously worked in investment banking before founding the company.
Investors · 4
Funding
SEC filings, press & company announcements$356M disclosed across 1 round · 2026
- $356Mrights issueAug 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 5
by search overlapUlta Salon Cosmetics Fragrance656 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure325 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Nykaa294 shared keywordsNykaa is an online store selling beauty and cosmetics products across categories and brands, and also operates a fashion arm (Nykaa Fashion). It functions as an e-commerce platform for consumers shopping for beauty and personal care items.
Charlotte Tilbury261 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Shopmy166 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Sugar for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Sugar do?
- SUGAR Cosmetics is a beauty brand offering makeup and skincare products aimed at women. It curates and sells cosmetics across a range of styles directly to consumers.
- Who founded Sugar?
- Sugar was founded by Kaushik Mukherjee, Vineeta Singh.
- Who are Sugar's investors?
- Sugar's investors include Anicut Capital, Capria Ventures, Elevation Capital, India Quotient.
- How much funding has Sugar raised?
- Sugar has disclosed $356M raised across 1 round.