Sugar
2 known investors
SUGAR Cosmetics is a beauty brand offering makeup and skincare products aimed at women. It curates and sells cosmetics across a range of styles directly to consumers.
Founders & leadership
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountrights issueAug 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 5
by search overlapUlta Salon Cosmetics Fragrance656 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure325 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Nykaa294 shared keywordsNykaa is an online store selling beauty and cosmetics products across categories and brands, and also operates a fashion arm (Nykaa Fashion). It functions as an e-commerce platform for consumers shopping for beauty and personal care items.
Charlotte Tilbury261 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Shopmy166 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Sugar for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Sugar do?
- SUGAR Cosmetics is a beauty brand offering makeup and skincare products aimed at women. It curates and sells cosmetics across a range of styles directly to consumers.
- Who founded Sugar?
- Sugar was founded by Kaushik Mukherjee, Vineeta Singh.
- Who are Sugar's investors?
- Sugar's investors include Capria Ventures, India Quotient.




