Subsets was founded by Martin Johnsen, Oliver Brandt, Nikolai Skelbo in 2023.

Who are Subsets's investors?

Subsets's investors include Genuine Capital Ventures, Tenacity Capital Global, Y Combinator, Futuristic.VC, Heartcore Capital, MS&AD Ventures, Sandhill (ex Stonks), Upfin.

Where is Subsets headquartered?

Subsets is headquartered in Copenhagen, DK.

Subsets

YC S23

Copenhagen, DK · Founded 2023 · 7 employees · Hiring · 8 known investors

Find your way into Subsets

Paths you didn't know you had: your email and LinkedIn already hold routes to the Subsets team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Subsets provides an AI-driven platform for subscription media companies to reduce customer churn and improve retention through predictive audience identification, experimentation, and automation. The platform integrates with subscription, product, and CRM data to enable commercial teams to run A/B tests, analyze results, and automate proven retention strategies without requiring engineering support.

AI & Machine Learning Enterprise Software Marketing Tech SaaS Machine Learning B2B AIDenmarkEurope

Founders & leadership· Y Combinator alumni (S23)

Subsets was founded in 2023 by Martin Johnsen, Oliver Brandt, and Nikolai Skelbo.

Martin Johnsen Co-Founder & CEOHe previously worked in management consulting on AI scaling initiatives for large organizations, and holds an MSc in Mathematical Modeling from the Technical University of Denmark.

Oliver Brandt CTO & Co-FounderHe previously worked as an ML engineer at DSV, where he led MLOps platform development and product work, and holds an MSc in Data Science from the Technical University of Denmark.

Nikolai Skelbo Co-Founder, COOFounder of Subsets, an AI platform that helps subscription media companies reduce churn and improve retention through predictive audience identification and automated experimentation.

Gabriel HaugbølEngineer

Judith Schradergrowth

Investors · 8

Genuine Capital Ventureslisted by Genuine Capital VenturesSt. Albans

Tenacity Capital Globallisted by Tenacity Capital Global

How we know: Tenacity Capital Global's portfolio page · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · nordic9.com · open dataset · 5k.vc investor directory · Not right? Tell us

Futuristic.VCreportedCopenhagen

How we know: Y Combinator's founder network · open dataset · 5k.vc investor directory · Not right? Tell us

Heartcore CapitalreportedCopenhagen

How we know: a partner's Signal profile · Not right? Tell us

MS&AD VenturesreportedMenlo Park · $500K – $3M

How we know: a partner's Signal profile · Not right? Tell us

Sandhill (ex Stonks)reportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Upfinreported

How we know: nordic9.com · Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountpre-seedFeb 2024
Upfin (lead), Y Combinator (lead)
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 10

StripeStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.

EncordEncord provides a data platform for developing and deploying multimodal AI systems, serving AI development teams at scale across training and production environments.

ChurnZeroChurnZero provides customer success software with embedded AI agents that automate tasks such as onboarding, risk detection, and account growth for customer success teams. It targets B2B customer success and revenue retention use cases, helping teams protect revenue and increase customer lifetime value.

MindsDBMindsDB builds open-source infrastructure for AI-augmented analytics and data work, enabling users to interact with their data through natural language. The platform serves data engineers, analysts, and SQL users who want to leverage AI as a collaborative partner without moving their data.

PaddlePaddle is a payment infrastructure and Merchant of Record platform that handles transactions and back-office operations for software companies, including payment processing, tax compliance, and multi-currency management across global markets.

TaktileTaktile enables organizations to make optimal decisions for their customers through iterative decision-making design. The company serves organizations seeking to improve customer outcomes through better decision-making processes.

CorporatefinanceinstituteCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.

ChargebeeChargebee provides unified revenue infrastructure connecting billing, pricing, usage metering, invoicing, and compliance for businesses with modern, usage-based, and hybrid business models at enterprise scale. The platform serves 6,500+ businesses across 227 countries and territories.

DealHubDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.

Billing PlatformBillingPlatform provides a cloud-based billing and revenue management platform supporting the quote-to-cash process, and maintains a network of implementation, technology, payment, and tax partners. It serves enterprise clients through partners such as system integrators and consulting firms.

Companies working in the same space as Subsets.

Legal entities · 1

corporate structure

Subsets, Inc.

In the news

Subsets helps subscription businesses reduce churn with ‘retention experiments’ and explainable AI | TechCrunchtechcrunch.com · Feb 2024

Subsets – The AI retention co-pilot for subscription businessesycombinator.com · Jul 2023

Frequently asked questions

What does Subsets do?: Subsets provides an AI-driven platform for subscription media companies to reduce customer churn and improve retention through predictive audience identification, experimentation, and automation. The platform integrates with subscription, product, and CRM data to enable commercial teams to run A/B tests, analyze results, and automate proven retention strategies without requiring engineering support.
Who founded Subsets?: Subsets was founded by Martin Johnsen, Oliver Brandt, Nikolai Skelbo in 2023.
Who are Subsets's investors?: Subsets's investors include Genuine Capital Ventures, Tenacity Capital Global, Y Combinator, Futuristic.VC, Heartcore Capital, MS&AD Ventures, Sandhill (ex Stonks), Upfin.
Where is Subsets headquartered?: Subsets is headquartered in Copenhagen, DK.