Subsets
YC S23Copenhagen, DK · Founded 2023 · 7 employees · Hiring · 3 known investors
Subsets provides an AI-driven platform for subscription media companies to reduce customer churn and improve retention through predictive audience identification, experimentation, and automation. The platform integrates with subscription, product, and CRM data to enable commercial teams to run A/B tests, analyze results, and automate proven retention strategies without requiring engineering support.
Founders & leadership· Y Combinator alumni (S23)
Subsets was founded in 2023 by Martin Johnsen, Oliver Brandt, and Nikolai Skelbo.
MJ
Martin JohnseninCo-Founder & CEOHe previously worked in management consulting on AI scaling initiatives for large organizations, and holds an MSc in Mathematical Modeling from the Technical University of Denmark.
OB
Oliver BrandtinCTO & Co-FounderHe previously worked as an ML engineer at DSV, where he led MLOps platform development and product work, and holds an MSc in Data Science from the Technical University of Denmark.
NS
Nikolai SkelboinCo-Founder, COOFounder of Subsets, an AI platform that helps subscription media companies reduce churn and improve retention through predictive audience identification and automated experimentation.
Investors · 3
Funding
SEC filings, press & company announcements- Undisclosed amountpre-seedFeb 2024
Upfin (lead), Y Combinator (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Stripe105 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
ChurnZero94 shared keywordsChurnZero provides customer success software with embedded AI agents that automate tasks such as onboarding, risk detection, and account growth for customer success teams. It targets B2B customer success and revenue retention use cases, helping teams protect revenue and increase customer lifetime value.
Paddle94 shared keywordsPaddle is a payment infrastructure and Merchant of Record platform that handles transactions and back-office operations for software companies, including payment processing, tax compliance, and multi-currency management across global markets.
Corporatefinanceinstitute92 shared keywordsCorporate Finance Institute (CFI) is an online training platform offering certifications and courses in financial modeling, valuation, FP&A, financial analysis, business intelligence, and related finance and AI skills. It serves finance professionals seeking job-ready skills and industry-recognized credentials such as the FMVA.
Chargebee85 shared keywordsChargebee provides unified revenue infrastructure connecting billing, pricing, usage metering, invoicing, and compliance for businesses with modern, usage-based, and hybrid business models at enterprise scale. The platform serves 6,500+ businesses across 227 countries and territories.
DealHub83 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Billing Platform82 shared keywordsBillingPlatform provides a cloud-based billing and revenue management platform supporting the quote-to-cash process, and maintains a network of implementation, technology, payment, and tax partners. It serves enterprise clients through partners such as system integrators and consulting firms.
Amplitude79 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
Klipfolio64 shared keywordsKlipfolio provides business intelligence and analytics tools that help organizations make data-driven decisions. The company offers real-time BI reporting solutions and a metric-centric analytics platform serving SMBs and enterprises across multiple industries.
Abacum61 shared keywordsAbacum is a financial planning and analysis (FP&A) platform designed for mid-market finance teams. The platform enables clients to manage planning models without requiring system administrators, supporting faster implementation and adoption across finance and broader organizational teams.
Companies competing with Subsets for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Subsets do?
- Subsets provides an AI-driven platform for subscription media companies to reduce customer churn and improve retention through predictive audience identification, experimentation, and automation. The platform integrates with subscription, product, and CRM data to enable commercial teams to run A/B tests, analyze results, and automate proven retention strategies without requiring engineering support.
- Who founded Subsets?
- Subsets was founded by Martin Johnsen, Oliver Brandt, Nikolai Skelbo in 2023.
- Who are Subsets's investors?
- Subsets's investors include Genuine Capital Ventures, Y Combinator, Upfin.
- Where is Subsets headquartered?
- Subsets is headquartered in Copenhagen, DK.