StreetMetrics

StreetMetrics operates a data and technology platform for the out-of-home (OOH) advertising industry, covering planning, measurement, and attribution within a single methodology. The company describes itself as a geospatial data platform whose purpose is to make it easier for the industry to plan, measure, and prove the ROI of media placed in the physical world. Its measurement outputs include daily-refreshed impressions, reach and frequency, demographic reporting, and campaign reconciliation, with impressions derived from physics-based viewsheds rather than proximity radii.

The platform is organized around three product areas. SmartSearch, the planning intelligence tool, lets planners and sellers filter inventory by unit-level performance data, audience profile, route performance, and market benchmarks; it is available to operators, with availability for agencies stated as coming later in 2026. Measurement tracks campaign delivery in near real time and reconciles planned versus delivered impressions during the campaign flight. Attribution studies connect OOH exposure to website visits, app opens, and in-store lift using exposed versus control group methodology, and the company also references brand lift studies and OOH-to-digital retargeting. StreetMetrics states that the same mobility signals used to forecast reach in planning are used to verify delivery and measure attribution, and that it publishes its methods for client audit.

Measurement of moving-vehicle formats requires a robust GPS signal for each vehicle under measurement, and agencies typically access reporting through a verified partner operator because of the technical integration involved.

Founding story

StreetMetrics was started to solve the lack of real measurement in transit out-of-home advertising, building verified impressions and route-level data where none existed, and later generalizing that measurement layer to other OOH formats. Drew Jackson is identified as founder.

Business model

StreetMetrics sells access to its measurement, planning, and attribution platform, working directly with media operators who integrate their inventory and vehicle data; agencies and brands generally reach insights through a verified partner operator running their campaign, and the company also offers post-campaign attribution and brand lift studies. Prospective customers are qualified in part by their number of moving and static assets (bands from 0-50 to 250+), and engagement begins with a booked demo.

Revenue comes from platform access sold primarily to OOH media operators, with agency and brand reporting delivered through partner operators, plus attribution and brand lift studies. A third-party estimate places annual revenue at about $1 million.

Traction

The platform tracks more than 1.6 million OOH units with over 40,000 data points per unit, with daily-refreshed measurement across markets. Named customers include Vector Media, Adgile Media, Fetii, and Coco Robotics. Staffing is reported at roughly 11-20 employees across engineering, marketing, and product functions.

Latest developments

StreetMetrics raised $2 million in April 2025, reported as an initial filing from a $3.05 million offering, with proceeds directed to technology, data analytics infrastructure, talent acquisition, and research. The company states its SmartSearch planning intelligence tool, currently available to operators, will be extended to agencies later in 2026.