OneScreen AI

OneScreen.ai, legally OneScreen AI, Inc., is an out-of-home (OOH) advertising company headquartered at 867 Boylston Street, Boston, Massachusetts. It has described itself as a SaaS-enabled B2B marketplace and media platform for OOH inventory, spanning billboards, transit signage, buses, blimps, wrapped cars, sports and event advertising, and connected TV in venues such as bars and restaurants. The company characterizes OOH as a fragmented, labor-intensive $30 billion industry in which more than 50% of inventory goes unsold each month, and set out to let marketers locate, buy, deploy and measure campaigns from one centralized location.

The current offering combines audience intelligence, strategic guidance and campaign execution. OneScreen maps a customer's ideal customer profile to physical environments before media is bought, then handles vendor contracts, creative specs and lead times, presenting one point of contact and one media plan in place of the dozen or more vendors a single-city campaign can require. It supports three go-to-market motions: B2B marketers surrounding target accounts, offices and conference corridors; consumer brands running product launches, store openings and seasonal pushes; and agency partners that want OOH capability delivered co-branded or fully behind the scenes. Under its Master Services Agreement, the advertiser appoints OneScreen as exclusive agency of record for the services, with each campaign scoped through an insertion order.

On measurement, the company states that most OOH attribution is overpromised and puts its emphasis on front-end planning, setting up directional measurement such as branded search lift, site traffic and conversions where that helps.

Founding story

The company was started by alumni of Google, HubSpot and Wayfair, with Sam Mallikarjunan as co-founder and CEO. Its premise was that finding and buying out-of-home inventory remained archaic, with no directory of available billboards, their owners, or where to buy them, leaving marketers without a centralized way to plan across static, digital and programmatic formats.

Business model

OneScreen acts as the advertiser's agency of record for out-of-home media, planning campaigns and coordinating the underlying media owners (referred to as Ad Hosts) on the client's behalf. Engagements are governed by a Master Services Agreement with campaign-level insertion orders that define scope and fees; changes after a campaign starts require a written change order and may carry adjusted fees.

Advertisers pay fees set out in each insertion order, plus pre-approved out-of-pocket expenses. Invoices are due on receipt, fees exclude taxes, and unpaid amounts accrue interest at 2% per month or the maximum lawful rate. Campaign budgets have ranged from roughly $25,000 pilots to seven-figure national programs.

Traction

The company reported booking $1 million in revenue in the third quarter of 2021 and a further $1 million in October 2021. It cites five days from brief to live for most digital placements, one point of contact replacing the 17 vendors it says a single New York City campaign previously required, and campaigns spanning $25,000 pilots to seven-figure national programs. It was actively recruiting media planning and customer success staff in Boston.

Latest developments

The company's privacy policy carries an effective date of March 1, 2026, and it is recruiting associate OOH media planner and strategic customer success roles in Boston.