Stratasan

Market position

Positioned as a specialist provider of healthcare market intelligence and strategic planning analytics for hospitals and health systems, serving more than 1,000 hospitals across 40-plus states at the time of its 2019 financing. It was named a Top 10 Healthcare Startup for 2017 by Healthcare Tech Outlook and placed No. 4,350 on the 2021 Inc. 5000. Comparable and adjacent vendors in healthcare data and analytics include Healthcare Bluebook, Change Healthcare, IQVIA, Inovalon and LexisNexis Risk Solutions.

The company combines ownership of the technology powering its datasets with in-house data curation and analyst services, which it says enables faster response times, custom builds and stronger product support than data-only vendors. Its data processing service takes each dataset through quality assurance to flag discrepancies and confirm currency, relieving hospitals of the work of purchasing and cleaning state and Medicare data themselves, while Spark Services provides healthcare-experienced staff to supplement customers' internal analytic capacity.

Technology

Cloud-based analytics applications built on curated healthcare data layers covering all-payer claims, state, Medicare, EMR and internal patient data. The platform is segmented into Blackbird (complex dataset querying for analysts), Canvas (templated reports for field users) and Gallery (refreshed report delivery for executives), with the Pathway suite adding Physician Pathway for referral analysis and Launch Pathway for visual market and service-line intelligence. Data passes through a rigorous quality-assurance pipeline that flags discrepancies, checks currency, maps MS-DRG/ICD-9/CPT/HCPCS codes to descriptions and validates volumes and product-line comparisons. Reported technologies in use include Looker, Google Cloud, React, Amazon Route 53, Adobe, ADP and Microsoft Active Directory.

Go-to-market

Direct enterprise sales to hospitals and health systems, supported after the 2019 financing by planned investment in sales, marketing and customer success teams. Consultative onboarding — where the data team first verifies that required datasets exist and validates quarterly and annual trends — and ongoing analyst support form part of the customer relationship, complemented by industry recognition, published research collaborations and content marketing.

Hospitals and multi-hospital health systems — particularly their strategic planning, marketing, physician relations, business development and executive teams — as well as surgery centers, pharmaceutical companies, health plans, physician offices and community organizations.

Geography

Headquartered in Nashville, Tennessee, with a remote-first workforce hiring across the United States and customers spanning more than 40 states.

History

The company was founded in 2010 to change how hospitals and health systems access and use healthcare data. Shortly after raising initial funding, one of the largest U.S. health systems signed on as its first partner and spent roughly six months co-designing the core software application with the Stratasan team, a product that later became widely used across the customer base. The company adopted the EOS operating framework and, beginning in Q1 2020, worked with facilitator Benj Miller as what it was told was the first client of the System & Soul framework, during a period when it shifted from office-based to fully remote work and grew from under 20 employees to more than 100. It raised $26 million in July 2019 in a round led by Fulcrum Equity Partners, was ranked No. 4,350 on the 2021 Inc. 5000, and was acquired by Syntellis Performance Solutions in July 2022 in what its founders described as a nine-figure exit.

Risks & controversies

Public accounts describe scaling difficulties before the acquisition, including unclear roles, inconsistent accountability, weak leadership infrastructure, dipping morale and elevated turnover in departments such as business development, with investors pressing the leadership team to move from startup practices to a scalable platform. As a business dependent on state hospital association, Medicare, EMR and all-payer claims datasets, the company relies on third-party data availability and quality.