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Stella Automotive AI
Tampa, US · Founded 2022 · Delaware corporation · 10 known investors
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STELLA Automotive AI provides industry-specific AI for car dealerships, handling customer interactions across voice, text, and chat to automate engagement and support dealership teams. Founded in 2022, it integrates with major dealer systems and serves dealerships across North America.
Founders & leadership
Stella Automotive AI was founded in 2022 by Sidney Haider.
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Sidney HaiderFounder
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Rich SandsChief Executive OfficerHe brings 25 years of automotive industry experience, including leadership roles in sales, marketing, supply chain, and operations at major OEMs, Microsoft's vehicle safety telematics division, and Covisint's e-sourcing platform, along with founding True North Enterprises in 2013 and serving as a board director at Urban Science.
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Stephen BrownChief AI OfficerStephen Brown is Chief AI Officer of Stella Automotive AI, which provides AI-powered customer engagement solutions for car dealerships. He has 28+ years of production software experience and 8+ years specializing in AI systems deployment, with expertise in building agent systems and evaluating production reliability.
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Josselyn BoudettNamed on SEC filing
Board
BC
Brodie CobbBoard director
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Steve DerbyBoard director
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William KnowlesBoard director
DC
Darin ClayBoard director
Investors · 10
Also in the syndicate · 10
Bowers Automotive GroupFlow AutomotiveFord Family InvestmentsMBB Auto GroupMileOne AutogroupMills Automotive GroupOREMOR Automotive GroupQvale Auto GroupReynolds and ReynoldsWest Herr Auto Group
Funding
SEC filings, press & company announcements$26M disclosed across 2 of 3 rounds · 2023–2026
- Undisclosed amountSeries AMay 2024
Bowers Automotive Group, Flow Automotive, Ford Family Investments, MBB Auto Group, MileOne Autogroup, Mills Automotive Group, OREMOR Automotive Group, Qvale Auto Group, Reynolds and Reynolds, West Herr Auto Group
Source ↗
▶$22MraisedJun 2026 · 29 investors · Other TechnologyRule 506(b)
▶$22MraisedJun 2026 · 29 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- William KnowlesDirector
- Brodie CobbDirector
- Steve DerbyDirector
- Sidney HaiderDirector
- Richard SandsExecutive Officer
- Robert John HaeffnerExecutive Officer
- Darin ClayDirector
- Offering amount
- $26M
- Amount sold
- $22M
- Sales commissions
- $209.9K
- Placement agents
- Presidio Merchant Partners LLC
- First sale
- Jun 2026
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$4MraisedJun 2023 · 12 investors · Other TechnologyRule 506(b)
▶$4MraisedJun 2023 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Josselyn BoudettExecutive Officer, Director, Promoter
- Offering amount
- $4M
- Amount sold
- $4M
- Sales commissions
- $280K
- Placement agents
- Brodie Cobb
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Companies working in the same space as Stella Automotive AI.
Frequently asked questions
- What does Stella Automotive AI do?
- STELLA Automotive AI provides industry-specific AI for car dealerships, handling customer interactions across voice, text, and chat to automate engagement and support dealership teams. Founded in 2022, it integrates with major dealer systems and serves dealerships across North America.
- Who founded Stella Automotive AI?
- Stella Automotive AI was founded by Sidney Haider in 2022.
- How much funding has Stella Automotive AI raised?
- Stella Automotive AI has disclosed $26M raised across 2 of its 3 known rounds.
- Where is Stella Automotive AI headquartered?
- Stella Automotive AI is headquartered in Tampa, US.