Numa

Market position

Numa positions itself as an end-to-end, dealership-specific alternative to point automation solutions and generic customer-service automation from large technology vendors, arguing that its differentiation lies in understanding dealership workflows. TechCrunch identified Brooke.ai and Stella AI as other automation vendors serving dealership customer service. Numa cites Inc. 5000 rankings of #168 fastest-growing company overall and #1 fastest-growing dealership software company.

According to the company, its advantages are automotive-vertical-specific in-house AI models, an end-to-end platform designed around dealership staff workflows rather than generic customer-service automation, and a team combining dealership operating experience with machine-learning engineering. Reported customer outcomes include an 85% booking rate, response times cut from 24 hours to 20 minutes, a 20-point CSI increase, and 54% of heat cases automatically resolved.

Technology

The platform is built on in-house AI models trained on datasets from OEMs and dealership systems along with conversation data between dealerships and their customers; the CEO described the models as bootstrapped by a feedback loop between dealerships, their customers and usage of Numa. Capabilities include voice AI, a smart inbox, automated call rescue and appointment booking, and AI agents that run operational workflows continuously across channels. The company also announced an integration with Tekion's automotive cloud platform. Its team includes roughly 50 machine-learning engineers.

Go-to-market

Numa sells directly to dealerships and dealership groups, expanding from individual rooftops into enterprise accounts, and supports adoption through integrations with dealership systems such as Tekion. Its leadership includes sales and automotive executives recruited from dealership software vendors and dealer groups.

New- and used-car dealerships and dealership groups in the U.S. and Canada, primarily service (fixed operations) departments and, following the Ficus acquisition, sales/variable operations teams. Customers range from individual rooftops to large enterprise groups, including what TechCrunch described as the largest retail auto dealership in the world and Willis Auto Campus.

Geography

Headquartered in Oakland, California per 2024 coverage, and described in 2026 as based in Silicon Valley with a San Francisco dateline; customers are located across the United States and Canada.

History

After being founded in 2017, Numa initially built a conversational AI and conversational commerce product, which the founders discontinued in favor of customer-service automation focused entirely on the automotive vertical. By October 2024 it had 600 dealership customers, 70 employees and $48 million raised following a $32 million Series B closed in September 2024. By April 2026 the company reported tripled revenue, more than 1,300 dealerships, $55 million raised, a series of new AI products, and the acquisition of AI sales platform Ficus, whose founder Lucas Florence joined as chief of staff.

Risks & controversies

TechCrunch reported that when asked whether the dealerships, OEMs and end customers whose data was used to train Numa's models had been informed, CEO Tasso Roumeliotis declined to say, describing the models instead as bootstrapped by a feedback loop between dealerships, customers and platform usage.