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Staud

Los Angeles, US · Delaware corporation · 1 known investors

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STAUD is a fashion brand selling women's apparel and accessories, including handbags and occasion dresses, directly to consumers through its online store.

Founders & leadership

SSSarah Staudinger
Sarah StaudingerFounder, Creative Directorformer
GAGeorge Augusto
George AugustoCo-Founder/Artistic Director
JZJon Zeiders
Jon ZeidersPresident2019–2025
CWCasey Williams
Casey WilliamsChief Financial OfficerCasey Williams is an executive leading STAUD, a fashion brand that sells women's apparel and accessories online. Williams has prior experience in project management, supply chain, marketing, technology, member services, and accounting across multiple companies.

Board

GA
Greggory AdamoBoard director
PC
Peter ConleyBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$32.8M disclosed across 2 rounds · 2021–2025

▶$29MraisedMay 2025 · 15 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Greggory AdamoDirector
  • Jon ZeidersExecutive Officer
  • Peter ConleyDirector
  • Sarah StaudingerExecutive Officer, Director
  • Casey WilliamsExecutive Officer
  • George AugustoExecutive Officer, Director
Offering amount
$29M
Amount sold
$29M
Minimum investment
$50K
Proceeds to insiders
$15.1M
First sale
May 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedJul 2021 · 13 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • George AugustoExecutive Officer
  • Casey WilliamsExecutive Officer
  • Sarah StaudingerExecutive Officer
  • Jon ZeidersExecutive Officer
Offering amount
$4.3M
Amount sold
$3.8M
Minimum investment
$100K
Proceeds to insiders
$621.2K
First sale
Jul 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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LulusLulus is a global women's fashion brand that sells chic, modern apparel for occasions ranging from everyday wear to weddings. Founded as a vintage shop in Northern California, it operates as an online retailer serving customers worldwide.

Companies working in the same space as Staud.

Frequently asked questions

What does Staud do?
STAUD is a fashion brand selling women's apparel and accessories, including handbags and occasion dresses, directly to consumers through its online store.
Who founded Staud?
Staud was founded by Sarah Staudinger, George Augusto.
Who are Staud's investors?
Staud's investors include Burch Creative Capital.
How much funding has Staud raised?
Staud has disclosed $32.8M raised across 2 rounds.
Where is Staud headquartered?
Staud is headquartered in Los Angeles, US.