Staud
Los Angeles, US · Delaware corporation · 1 known investors
STAUD is a fashion brand selling women's apparel and accessories, including handbags and occasion dresses, directly to consumers through its online store.
Founders & leadership
SS
Sarah StaudingerCo-founder
GA
George AugustoCo-founder
JZ
Jon ZeidersExecutive
CW
Casey WilliamsExecutive
Board
GA
Greggory AdamoBoard director
PC
Peter ConleyBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$32.8M disclosed across 2 rounds · 2021–2025
▶$29MraisedMay 2025 · 15 investors · RetailingRule 506(b)
▶$29MraisedMay 2025 · 15 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Greggory AdamoDirector
- Jon ZeidersExecutive Officer
- Peter ConleyDirector
- Sarah StaudingerExecutive Officer, Director
- Casey WilliamsExecutive Officer
- George AugustoExecutive Officer, Director
- Offering amount
- $29M
- Amount sold
- $29M
- Minimum investment
- $50K
- Proceeds to insiders
- $15.1M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.8MraisedJul 2021 · 13 investors · RetailingRule 506(b)
▶$3.8MraisedJul 2021 · 13 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- George AugustoExecutive Officer
- Casey WilliamsExecutive Officer
- Sarah StaudingerExecutive Officer
- Jon ZeidersExecutive Officer
- Offering amount
- $4.3M
- Amount sold
- $3.8M
- Minimum investment
- $100K
- Proceeds to insiders
- $621.2K
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlap
Poshmark, Inc.2369 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Lyst1541 shared keywordsLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
Dillard'S1115 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
Shopmy1074 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
The Real Real x-tech-robotics971 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Tuckernuck920 shared keywordsTuckernuck is an online fashion retailer offering a curated collection of women's apparel, accessories, and beauty products from established designers, smaller brands, and its own private label. It targets consumers seeking classic, current styles for travel, everyday wear, and special occasions.
Rent the Runway887 shared keywordsRent the Runway is a fashion rental service that lets consumers rent designer clothing — including dresses, tops, trousers, maternity wear, and blazers — from brands such as Sea New York, Ulla Johnson, and BOSS. It also offers exclusive designer collaborations produced with labels like Jason Wu and Prabal Gurung.
Lulus822 shared keywordsLulus is an online retailer offering women's fashion, including wedding guest dresses, bridesmaid dresses, homecoming dresses, and formal gowns across a range of sizes and price points. It sells curated dress collections for occasions such as weddings, dances, and galas.
Companies competing with Staud for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Staud do?
- STAUD is a fashion brand selling women's apparel and accessories, including handbags and occasion dresses, directly to consumers through its online store.
- Who founded Staud?
- Staud was founded by Sarah Staudinger, George Augusto.
- Who are Staud's investors?
- Staud's investors include Burch Creative Capital.
- How much funding has Staud raised?
- Staud has disclosed $32.8M raised across 2 rounds.
- Where is Staud headquartered?
- Staud is headquartered in Los Angeles, US.