Stash

Stash Financial, Inc. is a New York-based financial technology company operating a web platform and mobile apps that let consumers invest small amounts of money incrementally, a practice commonly described as micro-investing, alongside robo-advisory services. Users can buy fractional shares from as little as $0.01 across thousands of stocks and more than 80 exchange-traded funds, and can hold personal brokerage accounts, retirement accounts including Roth and traditional IRAs, and custodial accounts for children. Stash is a registered investment advisor with the U.S. Securities and Exchange Commission and states that this status carries a fiduciary duty to act in clients' best interest; FDIC-insured banking accounts are offered through Stride Bank N.A.

The product set combines self-directed investing with managed options such as Smart Portfolio, budgeting and automatic saving tools (Auto-Stash), direct deposit with early paycheck access, financial education, and the Stock-Back Card, which converts everyday card spending into fractional stock in the merchants where purchases are made. In 2025 the company launched Money Coach AI, an AI-based advisory tool that delivers personalized, conversational recommendations and next-step prompts, plus a Learn & Earn program pairing short financial lessons with stock rewards. Stash positions itself as a low-cost alternative to traditional flat-fee financial advisors, and says it is built for long-term investing rather than day trading.

As of the May 2025 Series H announcement the company reported 1.3 million paying subscribers and $4.3 billion in assets under management, and described itself as cash flow positive; its own about page later cited 1.2 million active subscribers, roughly $5 billion in assets managed, more than 6 million people served and 125+ employees.