/Companies

Spruce UP

Seattle, US · Founded 2017 · Delaware corporation · 2 known investors

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Spruce Up! is a locally owned residential cleaning service in Seattle that emphasizes quality, consistent results, and customer communication. The company serves busy families and professionals who want reliable home cleaning without the stress of coordinating with unreliable service providers.

Founders & leadership

Spruce UP was founded in 2017 by Holly White and Jeff White.

HW
Holly White
JW
Jeff White
FM
Fridgen MikeNamed on SEC filing
LM
Lewin MiaNamed on SEC filing

Investors · 2

Reported raises · per SEC filings

Form D private placements

$6M disclosed across 2 rounds · 2017–2019

▶$4.6MraisedMay 2019 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mia LewinExecutive Officer, Director
  • Hilary BillingsDirector
  • Dan AbelonDirector
  • Mike FridgenExecutive Officer, Director
Offering amount
$6.6M
Amount sold
$4.6M
First sale
Jan 2019
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.4MraisedMar 2018 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Fridgen MikeExecutive Officer, Director
  • Lewin MiaExecutive Officer, Director
Offering amount
$1.5M
Amount sold
$1.4M
First sale
Feb 2017
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Spruce UP do?
Spruce Up! is a locally owned residential cleaning service in Seattle that emphasizes quality, consistent results, and customer communication. The company serves busy families and professionals who want reliable home cleaning without the stress of coordinating with unreliable service providers.
Who founded Spruce UP?
Spruce UP was founded by Holly White, Jeff White in 2017.
Who are Spruce UP's investors?
Spruce UP's investors include Madrona Venture Group, Two Sigma Ventures.
How much funding has Spruce UP raised?
Spruce UP has disclosed $6M raised across 2 rounds.
Where is Spruce UP headquartered?
Spruce UP is headquartered in Seattle, US.