Who founded Spruce UP?

Spruce UP was founded by Holly White, Jeff White in 2017.

How much funding has Spruce UP raised?

Spruce UP has disclosed $6M raised across 2 rounds.

Where is Spruce UP headquartered?

Spruce UP is headquartered in Seattle, US.

Spruce UP

Seattle, US · Founded 2017 · Delaware corporation

Spruce Up! is a locally owned residential cleaning service in Seattle that emphasizes quality, consistent results, and customer communication. The company serves busy families and professionals who want reliable home cleaning without the stress of coordinating with unreliable service providers.

Consumer

Founders & leadership

Spruce UP was founded in 2017 by Holly White and Jeff White.

Holly White

Jeff White

Fridgen MikeNamed on SEC filing

Lewin MiaNamed on SEC filing

Reported raises · per SEC filings

Form D private placements

$6M disclosed across 2 rounds · 2017–2019

▶$4.6MraisedMay 2019 · 14 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Mia LewinExecutive Officer, Director
Hilary BillingsDirector
Dan AbelonDirector
Mike FridgenExecutive Officer, Director

Offering amount: $6.6M
Amount sold: $4.6M
First sale: Jan 2019
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.4MraisedMar 2018 · 10 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Fridgen MikeExecutive Officer, Director
Lewin MiaExecutive Officer, Director

Offering amount: $1.5M
Amount sold: $1.4M
First sale: Feb 2017
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap

Spruce49 shared keywordsSpruce offers on-demand home cleaning and household services—including whole-house cleans, tidy-ups, laundry, organizing, and add-ons like carpet deodorizing and oven cleaning—delivered by background-checked, insured service providers. It serves residents of apartment and residential communities in partnership with community leasing teams.

Companies competing with Spruce UP for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Spruce UP do?: Spruce Up! is a locally owned residential cleaning service in Seattle that emphasizes quality, consistent results, and customer communication. The company serves busy families and professionals who want reliable home cleaning without the stress of coordinating with unreliable service providers.
Who founded Spruce UP?: Spruce UP was founded by Holly White, Jeff White in 2017.
How much funding has Spruce UP raised?: Spruce UP has disclosed $6M raised across 2 rounds.
Where is Spruce UP headquartered?: Spruce UP is headquartered in Seattle, US.