Spiral
AcquiredTechstars '19Seattle, US · 12 known investors
Spiral Up is an AI agent that analyzes customer reviews, live chats, and calls to surface insights for businesses. It enables companies to query their customer feedback data through natural language interaction.
Also known as Spiral Up · spiralup.co
Investors · 12
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Also in the syndicate · 7
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Spiral develops AI software that ingests and analyzes customer feedback across multiple channels, including product and app reviews, live chat transcripts and call records. Its interface is positioned as an AI agent that customers query in natural language, with example prompts covering top complaints about an app, recent one-star reviews, most-requested features and sentiment trends over a given period.
The software is intended to help companies detect bugs and other issues raised by customers and address them quickly. Spiral sells to medium-to-large companies, with named industry focus areas including banking, fintech, connected devices and insurance. The company also offers a contact route for prospective customers to discuss their specific feedback channels via message or scheduled call.
Founding story
Spiral was co-founded in 2018 by Elena Zhizhimontova and Andrew DiLosa, both of whom had spent four years at Amazon as software engineers in the Fire TV division before starting the company. Spiral participated in Amazon's Alexa Accelerator program.
Business model
Spiral sells its feedback-analysis software to companies, positioning it against customer churn by helping firms retain existing customers.
Traction
As of November 2022, Spiral's software was in use by more than 12 clients, and the company reported inbound customer inquiries. Headcount stood at seven, with a stated goal of 12 by the end of Q1 2023.
Latest developments
Spiral was acquired by contact-center software company UJET, which positioned the deal as strengthening its AI customer service tools with conversational analytics.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Spiral competes in the AI-driven customer feedback analytics market alongside Unwrap, Enterpret and Viable.
Technology
AI software that scans and analyzes large volumes of customer feedback across channels such as reviews, live chats and calls, exposing results through a natural-language querying interface that supports sentiment trend analysis and feature-request and complaint extraction.
Go-to-market
Medium-to-large companies, including those in banking, fintech, connected devices and insurance.
Geography
Headquartered in Seattle, Washington, United States.
History
Following its 2018 founding, Spiral raised $2.4 million in 2019 and took part in Amazon's Alexa Accelerator. In November 2022 it announced an additional $1.25 million raise while operating with seven employees, and said it was expanding engineering and sales with a target headcount of 12 by the end of the first quarter of 2023. Spiral was subsequently acquired by UJET, which cited the addition of conversational analytics capability to its AI customer service tools.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Spiral for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsSpiral announced a $1.25 million raise to boost development of its AI-powered customer feedback analysis software. Investors included Trilogy Equity Partners, Techstars, Community Access Fund, angel investor Kevin Mahaffey, and AVG/Triphammer Ventures.
$1.3M source ↗
UJET acquired Seattle conversational analytics startup Spiral to strengthen its AI customer service tools.
$2.4M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Spiralspiralup.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Spiral do?
- Seattle startup whose AI agent reads customer reviews, live chats and calls so teams can query feedback in natural language.
- Who are Spiral's investors?
- Spiral's investors include Ascend Venture Capital, Techstars, Trilogy Equity Partners, General Catalyst, Team8.
- Where is Spiral headquartered?
- Spiral is headquartered in Seattle, US.