Every
Founded 2020 · 46 employees on LinkedIn · 3 known investors
Every is a media and subscription publication offering essays and columns—such as Katie Parrott's "Working Overtime"—about how AI is changing work and careers. It provides daily insights and early access to AI tools for a subscriber audience of leaders, builders, and innovators.
Also known as Every.to
Founders & leadership
Every was founded in 2020 by Dan Shipper.
Investors · 3
Company profile
researched Aug 2026Every is a media and software company founded in 2020 that publishes a daily newsletter about "what comes next" in technology. Alongside written essays and columns, it produces podcasts, teaches courses, and provides AI consulting and training services. Editorial output is organized into recurring columns and sections including Context Window, Working Overtime, Every Studio (lessons from engineers shipping AI products), Putting AI to Work, The Future of Programming, and The New Rules of Writing, with contributors including Dan Shipper, Katie Parrott, Laura Entis, Kieran Klaassen, Mike Taylor, Marcus Moretti, Alex Duffy, Brandon Gell, Nityesh Agarwal, and Eleanor Warnock. Dan Shipper, CEO and cofounder, writes a weekly column called Chain of Thought and hosts the podcast "AI & I."
Under a "Built by Every" umbrella, the company develops and operates a set of AI-powered software products: Spiral, a writing partner for users and their agents; Cora, an AI email assistant priced at $15 per month; Sparkle, automatic file organization; Monologue, voice dictation; Proof, a collaborative editor for documents shared between humans and agents; and Every Agent (@Every), which converts repeated work such as weekly reports and follow-ups into Slack workflows. The company states that additional products are in development and recruits beta testers through an early-adopter signup. It has also announced Thesis: 2027, its first annual conference on the future of work after automation, to be held November 5, 2026 in Brooklyn, New York.
Every has been described externally as a writing collective, podcast network, and newsletter drawing on a team of writers covering topics across industries, with an audience of more than 60,000 members in a range of business roles.
Founding story
Every was founded in 2020. Its stated organizing idea is the question "What comes next?"—the prompt used to train language models—which the company applies to its essays, podcasts, courses, and software products.
Business model
Every combines media and software. It publishes a newsletter, essays, and podcasts, sells courses, and offers AI consulting and training services, while building and distributing its own AI software products such as Cora, Spiral, Sparkle, Monologue, Proof, and Every Agent. Products and content are packaged as a single subscription positioned as covering newsletter, podcast, and software access.
Subscription revenue from a bundled subscription spanning the newsletter, podcast, and software products, plus individual product pricing (for example, Cora at $15 per month), course sales, and AI consulting and training engagements.
Traction
External sources describe an audience of more than 60,000 members and reference a case study on scaling Every.to to 52,000 email subscribers. The company operates six named software products with additional ones in development and publishes multiple essays and newsletter editions per week.
Latest developments
In August 2026 Every announced its first annual conference, Thesis: 2027 (November 5, 2026, Brooklyn, New York), and published "Thesis Statements," a set of 100 predictions on human work after automation. It has also written about giving every employee an AI agent and revising that approach based on lessons from its Plus One project, and continues to publish product-engineering material such as an expanded eight-step "compound engineering" framework.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Every operates at the intersection of technology media and AI product development, publishing analysis of AI models and products while shipping its own consumer and prosumer AI tools.
The company pairs an editorial operation with an in-house software studio, using its writing and research about AI practice—such as its "compound engineering" approach and internal deployment of AI agents to employees—as both content and the basis for the products it ships.
Technology
Every builds AI-native applications spanning writing assistance, email triage, file organization, voice dictation, collaborative human-and-agent document editing, and Slack-based agent workflows. Its own website is built on Ruby on Rails and developed in-house using open-source components.
Go-to-market
Distribution is led by owned media: a daily newsletter, essays, columns, and the "AI & I" podcast, which channel readers into a subscription and into free trials of its software products. It also runs an early-adopter beta program, sells courses, markets AI training and adoption services, and is launching an annual conference (Thesis: 2027) as a further audience touchpoint.
Professionals and knowledge workers interested in applying AI to their work, including writers, engineers, and product managers, plus organizations seeking AI training, adoption, and innovation support.
Geography
Company website content is English-language and US-oriented; its first annual conference, Thesis: 2027, is scheduled in Brooklyn, New York.
History
Founded in 2020 as a media company publishing a daily technology newsletter, Every expanded into courses, AI consulting and training, and a portfolio of in-house AI software products including Spiral, Cora, Sparkle, Monologue, Proof, and Every Agent. In August 2026 it announced Thesis: 2027, a conference on the future of work after automation set for November 2026 in Brooklyn, and published a collection of 100 predictions on work after automation.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsEvery published a collection of 100 predictions from thinkers and builders on the future of human work with AI, tied to its Thesis: 2027 conference.
Every announced Thesis: 2027, its first annual conference dedicated to the future of work after automation, scheduled for Thursday, November 5, 2026, 8:00AM–9:00PM in Brooklyn, New York.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Everyevery.to · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Every do?
- Every is a media and software company publishing a daily newsletter about technology and building AI-native software products.
- Who founded Every?
- Every was founded by Dan Shipper in 2020.
- Who are Every's investors?
- Every's investors include Atelier, Betaworks, Starting Line.