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Smartrr
New York, US · Founded 2020 · Delaware corporation · 6 employees on LinkedIn · 8 known investors
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Smartrr is a Shopify-native subscription platform that lets e-commerce brands sell subscriptions, run loyalty and referral rewards, and manage a branded customer account portal to drive repeat purchases and recurring revenue. It targets direct-to-consumer brands looking to build predictable, recurring revenue and reduce churn.
Founders & leadership
Smartrr was founded in 2020 by Gabriella Tegen.
GT
Gabriella TegenFounder & CEO2021–2025Gabriella Tegen is a former founder and CEO who has exited a company. She now serves as an executive officer and director at Smartrr, a Shopify-native subscription platform for e-commerce brands.
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Investors · 8
Adapt Ventureslisted by Adapt VenturesNew York · $250K – $350K
How we know: Adapt Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Alumni Ventureslisted by Alumni VenturesManchester · $100K – $10M
How we know: av.vc · Not right? Tell us
Canvas Ventureslisted by Canvas VenturesPortola Valley · $5M – $20M
How we know: Canvas Ventures's portfolio page · funding news · press coverage · Not right? Tell us
Expalisted by ExpaWest Hollywood · $250K – $3M
How we know: funding news · the VCSheet dataset · Not right? Tell us
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Great Oaks Venture Capitallisted by Great Oaks Venture CapitalNew York · $50K – $500K
How we know: greatoaksvc.com · Not right? Tell us
Nyca Partnerslisted by Nyca PartnersNew York · $1M – $10M
How we know: Nyca Partners's portfolio page · funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$17.3M disclosed across 1 round · 2023
▶$17.3MraisedJan 2023 · 56 investors · Other TechnologyRule 506(b)
▶$17.3MraisedJan 2023 · 56 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Harrison LieberfarbDirector
- Gabriella TegenExecutive Officer, Director
- Offering amount
- $17.3M
- Amount sold
- $17.3M
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Smartrr do?
- Smartrr is a Shopify-native subscription platform that lets e-commerce brands sell subscriptions, run loyalty and referral rewards, and manage a branded customer account portal to drive repeat purchases and recurring revenue. It targets direct-to-consumer brands looking to build predictable, recurring revenue and reduce churn.
- Who founded Smartrr?
- Smartrr was founded by Gabriella Tegen in 2020.
- Who are Smartrr's investors?
- Smartrr's investors include Adapt Ventures, Alumni Ventures, Canvas Ventures, Expa, Gaingels, Great Oaks Venture Capital, Nyca, Nyca Partners.
- How much funding has Smartrr raised?
- Smartrr has disclosed $17.3M raised across 1 round.
- Where is Smartrr headquartered?
- Smartrr is headquartered in New York, US.