Smartrr
New York, US · Founded 2020 · Delaware corporation · 6 employees on LinkedIn · 5 known investors
Find your way into Smartrr
3 people in our graph share verified history with the Smartrr team — schools, employers, funds. One of them is your warm intro.
Uday Sandhuunlockedknows Gabriella Tegen · together at Airframe (overlapped)
knows the team · via Airframe
knows the team · via Smartrr
Smartrr is a Shopify-native subscription platform that lets e-commerce brands sell subscriptions, run loyalty and referral rewards, and manage a branded customer account portal to drive repeat purchases and recurring revenue. It targets direct-to-consumer brands looking to build predictable, recurring revenue and reduce churn.
Founders & leadership
Smartrr was founded in 2020 by Gabriella Tegen.
GT
Gabriella TegeninFounder & CEO2021–2025Gabriella Tegen is a former founder and CEO who has exited a company. She now serves as an executive officer and director at Smartrr, a Shopify-native subscription platform for e-commerce brands.
HL
Investors · 5
Reported raises · per SEC filings
Form D private placements$17.3M disclosed across 1 round · 2023
▶$17.3MraisedJan 2023 · 56 investors · Other TechnologyRule 506(b)
▶$17.3MraisedJan 2023 · 56 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Harrison LieberfarbDirector
- Gabriella TegenExecutive Officer, Director
- Offering amount
- $17.3M
- Amount sold
- $17.3M
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
Paddle85 shared keywordsPaddle is a payment infrastructure and Merchant of Record platform that handles transactions and back-office operations for software companies, including payment processing, tax compliance, and multi-currency management across global markets.
DealHub84 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Recurly84 shared keywordsRecurly provides a subscription management platform that automates recurring billing, payments recovery, churn reduction, and revenue recognition for digital commerce and subscription businesses. It offers tools for flexible plan launches, subscriber retention, in-app engagement, ASC-606/IFRS-15 compliance, and AI-powered insights, plus integrations with CRM, ERP, payments, and Shopify.
Chargebee75 shared keywordsChargebee provides unified revenue infrastructure connecting billing, pricing, usage metering, invoicing, and compliance for businesses with modern, usage-based, and hybrid business models at enterprise scale. The platform serves 6,500+ businesses across 227 countries and territories.
Stripe58 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Zuora46 shared keywordsZuora provides a monetization platform for managing quote-to-cash processes, including billing, revenue recognition, payments, and collections for companies monetizing through subscriptions, usage-based, or hybrid pricing models. The platform serves finance teams and CFOs seeking to automate complex recurring revenue operations and revenue compliance.
Zendesk44 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
GoCardless43 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
SubscriptionFlow36 shared keywordsSubscriptionFlow is a subscription management and recurring billing platform that helps businesses optimize revenue and customer lifetime value through invoice management, billing lifecycle tools, and payment processing integrations.
Stax Bill34 shared keywordsStax Bill (formerly Fusebill) is a subscription billing and recurring payment platform designed to help SaaS businesses automate subscription management. The company offers subscription billing tools as part of the broader Stax Payments platform, which provides integrated payment solutions for businesses.
Companies competing with Smartrr for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Smartrr do?
- Smartrr is a Shopify-native subscription platform that lets e-commerce brands sell subscriptions, run loyalty and referral rewards, and manage a branded customer account portal to drive repeat purchases and recurring revenue. It targets direct-to-consumer brands looking to build predictable, recurring revenue and reduce churn.
- Who founded Smartrr?
- Smartrr was founded by Gabriella Tegen in 2020.
- Who are Smartrr's investors?
- Smartrr's investors include Adapt Ventures, Canvas Ventures, Expa, Nyca, Nyca Partners.
- How much funding has Smartrr raised?
- Smartrr has disclosed $17.3M raised across 1 round.
- Where is Smartrr headquartered?
- Smartrr is headquartered in New York, US.