SmartCommerce

SmartCommerce is an Atlanta-based commerce technology company whose Click2Cart platform lets consumers move products directly into the shopping carts of participating retailers from digital touchpoints such as ads, videos, social media, influencer content, email, brand websites, magazines and product packaging. The platform ingests and continuously updates real-time data for millions of CPG SKUs, including product availability, location and pricing, and uses that data core to route shoppers to products they can actually buy across online and local retailers.

The current product set includes SmartLink for making paid, social, CTV, digital out-of-home and other media shoppable; SmartSite for commerce-enabling brand websites with availability data, retailer choice, SmartButtons and a product locator; MCP Analytics for measuring post-engagement outcomes across products, retailers and campaigns; and a Cloud AI Managed Commerce Service that handles campaign setup, configuration, launch, reporting and optimization. Supporting capabilities include AI-powered SmartSubstitution, which routes shoppers to relevant in-stock alternatives when availability changes, intelligent routing across products, retailers and purchase paths, product bundling, and an API for custom commerce experiences. The company also references a Master Optimization Engine (MOE) and real-time inventory intelligence spanning thousands of retail partners.

SmartCommerce sells across brands, agencies, media platforms and retailers, and supports categories including CPG/FMCG, health and beauty, beverage and alcohol, electronics and gaming, and luxury goods. Its stated mission is to become a global standard digital commerce platform in what it calls the agentic age, and it says it supports client commerce programs on a 5x24 basis.

Founding story

SmartCommerce was founded by Jennifer Silverberg with a team drawn largely from Channel Intelligence, an early 'where-to-buy' company whose technology underpinned Google Shopping and which Google acquired in 2013. Observing that where-to-buy paths worked in categories such as electronics and sporting goods but left CPG underserved, the founding team formed a thesis that meeting consumers at the point of discovery, rather than sending them elsewhere, would better fit how shoppers buy everyday packaged goods. The team spent about two years building a continuously updating product-data engine before approaching its first client.

Business model

SmartCommerce provides SaaS and managed services to consumer brands, their agencies and media/platform partners, which pay for shoppable media, commerce-enabled websites, analytics and campaign management. Retailers are not charged: the company states its retailer network is entirely brand-supported, with no fee to join or to receive the resulting orders.

Revenue comes from brands, agencies and platform partners that license the Click2Cart-based platform (SmartLink, SmartSite, MCP Analytics) and buy managed campaign services; retailers pay nothing to participate in the network.

Traction

The company reports more than $20 billion in value driven and over 1 billion products added to retailer carts, with 98%+ of demand protected when availability shifts and 1.2-2x lift in add-to-cart conversion through bundling. In 2020 its founder reported roughly five times growth in products carted year over year and more than $200 million of products placed into carts; by April 2021 the company said Click2Cart had driven over $1 billion of carting volume in the prior 12 months. Its retailer network included more than 500 retail partners globally as of 2021, among them Amazon, Walmart, Target and Instacart. Reported case results include up to 49% of cart value recovered for Eggland's Best via SmartSubstitution, $26 ROAS on display and 4x higher CTV conversion for Mondelez with Kargo, and 10,000+ cart transfers in two months for Wow Bao.

Latest developments

In April 2026 SmartCommerce announced a partnership with Ahold Delhaize USA to expand Click2Cart across its five omnichannel U.S. grocery brands, and appointed Anj Yamsani as Chief Technology Officer to lead the AI-native platform roadmap. Gregory Taylor was named Chief Executive Officer in May 2026, and Daniel Nissan joined the board in June 2026. The company also shipped Q2B001, its first planned release of Q2 2026, and continues to promote AI-powered SmartSubstitution and MCP Analytics.