Smarking
AcquiredYC W15San Francisco, US · Founded 2014 · 17 employees · 5 known investors
JustPark Insights is a parking data platform that centralizes information from equipment, payments, and applications to provide real-time visibility into parking metrics. It enables parking operators to optimize occupancy, pricing, and revenue through business intelligence and automated reporting.
Also known as JustPark Insights
Founders & leadership· Y Combinator alumni (W15)
Smarking was founded in 2014 by Wen Sang and Maokai Lin.
Investors · 5
Company profile
researched Aug 2026Smarking operates as JustPark Insights, a parking analytics platform that consolidates data from parking equipment, payment systems and mobile applications into a single interface. The product is positioned to give parking operators real-time visibility into performance metrics so they can adjust occupancy, pricing and revenue decisions, and to reduce manual reporting work through automation.
Platform capabilities described on the company site include spotlights on selected locations, custom email alerts, smart overselling based on historical redemption rates, competitor pricing alerts, automated report and alert creation, and management of incoming data feeds. The offering sits alongside adjacent JustPark products: On-Demand (flexible parking and contactless payment without dedicated infrastructure), Reservations (drivers find, pre-book and pay for spaces through the JustPark app) and Reach (a customer engagement tool for driver communication aimed at loyalty and repeat bookings). Pre-configured integrations with established parking industry systems and support tools are provided to simplify deployment.
Business model
The platform is sold to parking operators and site owners as a business intelligence and automation layer over their existing parking systems, with enquiries handled through a direct contact process rather than self-serve signup. Complementary services include listing car parks with JustPark, fleet parking solutions and driveway rental.
▸Full profile — market position, technology, go-to-market
Market position
Positioning centres on unifying fragmented parking data sources into a single analytical platform with ready-made integrations, combined with operational features such as smart overselling driven by historical redemption rates and competitor pricing alerts, and on bundling with the JustPark reservations, on-demand payment and driver engagement products.
Technology
The system ingests and unifies parking data feeds from multiple sources — equipment, payment systems and applications — and analyses them on one platform, supporting real-time dashboards, automated reporting, configurable email alerts, historical redemption-rate models for overselling, and competitor pricing alerts. Pre-configured integrations connect to leading parking industry systems and support tools.
Go-to-market
Parking operators and organisations that manage parking assets, including sports and entertainment venues, commercial real estate, hospitality, education, transport operators, and churches or community centres. Related services target business fleets, individual car park owners and driveway owners.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Smarking for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Smarkingsmarking.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Smarking do?
- Parking data platform that centralises equipment, payment and app data to give operators real-time visibility into parking metrics.
- Who founded Smarking?
- Smarking was founded by Wen Sang, Maokai Lin in 2014.
- Who are Smarking's investors?
- Smarking's investors include Dentsu Ventures, Govtech Fund, Oyster Ventures, Y Combinator, Khosla Ventures.
- Where is Smarking headquartered?
- Smarking is headquartered in San Francisco, US.